Virgin Atlantic and Coppa Club Launched a Rooftop Pop-Up Igloo
Laura McQuarrie — December 22, 2017 — Marketing
References: blog.virginatlantic & campaignlive
For the holiday season, Virgin Atlantic teamed up with Coppa Club to launch a rooftop pop-up igloo lounge that seats eight and offers a cozy place to enjoy light refreshments before a flight.
When the Coppa Club igloos were first introduced in 2016, they became one of the UK's most in-demand pop-ups, with limited spaces selling out within just a few hours. Now, Virgin Atlantic is not only giving travelers the chance to experience the exclusive space, but do so from an incredible vantage point. The pop-up igloo will be installed on the roof throughout December and part of January, providing incredible views of the airport runway, and has a minimalist Scandinavian design to optimize space.
When the Coppa Club igloos were first introduced in 2016, they became one of the UK's most in-demand pop-ups, with limited spaces selling out within just a few hours. Now, Virgin Atlantic is not only giving travelers the chance to experience the exclusive space, but do so from an incredible vantage point. The pop-up igloo will be installed on the roof throughout December and part of January, providing incredible views of the airport runway, and has a minimalist Scandinavian design to optimize space.
Trend Themes
1. Rooftop Pop-up Igloo Lounges - The trend of rooftop pop-up igloo lounges provides a unique and cozy space for customers to enjoy light refreshments and a great view.
2. Limited Space Pop-up Experiences - The trend of limited space pop-up experiences creates a sense of exclusivity and urgency, leading to high demand and quick sell-outs.
3. Minimalist Scandinavian Design - The trend of minimalist Scandinavian design in igloo lounges optimizes space and creates a sleek and modern aesthetic.
Industry Implications
1. Air Travel - The air travel industry can benefit from creating rooftop pop-up igloo lounges as a unique selling point for customers before their flights.
2. Hospitality - The hospitality industry can leverage limited space pop-up experiences to offer exclusive and sought-after venues for guests.
3. Design and Decor - The design and decor industry can capitalize on the trend of minimalist Scandinavian design by creating products and spaces that embody this aesthetic.
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