L'Epicerie's Grocery Bar Layout Lets Patrons Pick Cocktail Ingredients
Alyson Wyers — July 18, 2014 — Lifestyle
This grocery store-inspired bar layout allows pub patrons to select their ingredients before mixologists take over. At L'Epicerie bartenders stock the supermarket-like shelves with fruits, vegetables, herbs and spices while seasoned bar-goers pick and choose which ones they want to go in their cocktails.
The unusual bar layout is the result of a competition held by French whisky company Ballantine's called The Bar Project that asked its customers what their dream bar would be. Designed by winner Abderrahim El Afsar, L'Epicerie has a Moroccan market theme. Customers can browse the bar's shelves for ingredients that will form the base of their cocktail and collect them in baskets. Expert mixologists will then pick the best Ballantine's whisky to go with the selected material and make the drink.
The unusual bar layout is the result of a competition held by French whisky company Ballantine's called The Bar Project that asked its customers what their dream bar would be. Designed by winner Abderrahim El Afsar, L'Epicerie has a Moroccan market theme. Customers can browse the bar's shelves for ingredients that will form the base of their cocktail and collect them in baskets. Expert mixologists will then pick the best Ballantine's whisky to go with the selected material and make the drink.
Trend Themes
1. Customizable Cocktails - The rise of customizable cocktails allows customers to personalize their drink experiences, providing an opportunity for bars and mixologists to offer unique and tailored beverages.
2. Innovative Bar Layouts - Unconventional bar layouts, such as the grocery store-inspired design at L'Epicerie, offer a disruptive innovation opportunity for bars to create memorable and interactive experiences for customers.
3. Customer-driven Bar Concepts - Competitions like The Bar Project encourage customer involvement and allow businesses to develop bar concepts that align with their customers' preferences, opening up avenues for disruptive innovation in the industry.
Industry Implications
1. Hospitality - The customizable cocktails trend presents an opportunity for the hospitality industry to enhance customer satisfaction and create unique experiences in bars and restaurants.
2. Interior Design - Innovative bar layouts, like the Moroccan market theme at L'Epicerie, provide an opportunity for the interior design industry to create visually appealing and engaging spaces that differentiate establishments.
3. Alcohol and Beverage - Customer-driven bar concepts, as seen in The Bar Project competition, offer the alcohol and beverage industry a chance to align their products with customer preferences, fostering innovation in drink customization and pairing.
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