The Virgin Atlantic JFK Lounge is in Unmistakably NYC Style
Rebecca Byers — August 13, 2015 — World
References: blog.virgin-atlantic
The Virgin Atlantic JFK Lounge is a stunning $7 million Clubhouse at the iconic international airport in New York City. Opened in 2012, the Clubhouse at JFK blends the airline's branding scheme with an unmistakably uptown New York City style that complements the comprehensive offering of services.
Designed in collaboration between Virgin Atlantic's in-house team and Slade Architecture, the 10,000-square-foot JFK lounge is twice the size of the airline's previous outpost at the airport. Included in the offerings at the Clubhouse is the Central Park Lounge, a romantic bar designed to create the aura of a private members' club.
The dynamic Virgin Atlantic JFK lounge boasts a Clubhouse Spa, offering services from acclaimed NYC-based salon brand Bumble and Bumble and a massage component powered by a collaboration with German holistic skincare brand Dr Hauschka.
Designed in collaboration between Virgin Atlantic's in-house team and Slade Architecture, the 10,000-square-foot JFK lounge is twice the size of the airline's previous outpost at the airport. Included in the offerings at the Clubhouse is the Central Park Lounge, a romantic bar designed to create the aura of a private members' club.
The dynamic Virgin Atlantic JFK lounge boasts a Clubhouse Spa, offering services from acclaimed NYC-based salon brand Bumble and Bumble and a massage component powered by a collaboration with German holistic skincare brand Dr Hauschka.
Trend Themes
1. Luxurious Airport Lounge Spas - Disruptive innovation opportunity: Introducing unique and high-end spa services in airport lounges to enhance the travel experience.
2. Collaborative Brand Partnerships - Disruptive innovation opportunity: Forming strategic partnerships with well-known beauty and wellness brands to offer exclusive services in airport lounges.
3. Expanding Lounge Space - Disruptive innovation opportunity: Increasing the size and capabilities of airport lounges to accommodate more guests and provide a wider range of amenities.
Industry Implications
1. Hospitality - Disruptive innovation opportunity: Incorporating spa services and partnerships into hotels and resorts to create a luxurious and relaxing experience for guests.
2. Aviation - Disruptive innovation opportunity: Redesigning airport lounge spaces to prioritize customer comfort and wellness, creating competitive advantages for airlines.
3. Beauty and Wellness - Disruptive innovation opportunity: Expanding into the travel industry by collaborating with airlines and airports to offer unique beauty and wellness services in lounge spaces.
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