Consumers seek non-partisan resources for news information
Implications - As the war on fake news rages, media platforms are earning the trust of dubious consumers by changing the game and providing multiple perspectives rather than promoting a single message. Inundated with free access to media, consumers are becoming more open to varying opinions and realizing that there is always more than one side to the story. Through offering multiple angles to the news within one resource, media outlets can engage their readers on a much more authentic level, increasing brand trust through transparency.
Workshop Question - What type of stance does your brand take when it comes to socio-political matters? How can you adapt this to better foster brand trust?
Trend Themes
1. Non-partisan News - Media outlets earning trust by providing multiple perspectives to news
2. Awareness of Media Bias - Online tools encouraging more balanced and unbiased reading of news articles
3. Opinion-expanding News Apps - New apps work to broaden readers' information sources and encourage them to check out alternative publications
Industry Implications
1. Media - More media outlets are being founded to provide diverse and non-partisan coverage
2. Technology - Tech companies are developing tools and platforms to combat fake news and media bias
3. Education - Education providers are recognizing the importance of media literacy and the ability to comprehend different viewpoints
4 Featured, 30 Examples:
29,768 Total Clicks
Date Range:
Nov 16 — Jun 17
Trending:
Mild
Consumer Insight Topics:
