Denver International Airport Opened a Free Ice Rink During the Holidays
Riley von Niessen — January 19, 2017 — Marketing
References: flydenver & travelandleisure
As many know, traveling over the Christmas holidays can be a stressful, time-consuming hassle, however those who had a chance to use the Denver International Airport's pop-up ice rink were left feeling a little happier.
With it located in the airport's open-air plaza, travelers were welcome to use the rink completely free of charge. It stayed open throughout the holiday season (up until New Year's Day) from 9AM to 9PM. To make things easier, the Denver airport also provided free rentals, a changing area and storage for participants to leave any carry-on luggage they had with them.
Throughout the time that it was open, the pop-up ice rink played host to a number of holiday-themed events as well. This included a movie screening of 'National Lampoon's Christmas Vacation' and an ugly sweater party. In addition, a Christmas market was set up right next to the pop-up ice rink.
With it located in the airport's open-air plaza, travelers were welcome to use the rink completely free of charge. It stayed open throughout the holiday season (up until New Year's Day) from 9AM to 9PM. To make things easier, the Denver airport also provided free rentals, a changing area and storage for participants to leave any carry-on luggage they had with them.
Throughout the time that it was open, the pop-up ice rink played host to a number of holiday-themed events as well. This included a movie screening of 'National Lampoon's Christmas Vacation' and an ugly sweater party. In addition, a Christmas market was set up right next to the pop-up ice rink.
Trend Themes
1. Airport Pop-up Entertainment - Airports are offering limited time entertainment options as a way to enhance travelers' experiences while they are waiting for their flights.
2. Unique Retail Spaces - Retail spaces are beginning to offer unique experiences, such as holiday markets, in order to attract more customers.
3. Seasonal Event Marketing - Companies are capitalizing on holidays and other seasonal events by creating themed pop-up experiences and hosting events to engage with consumers and increase brand awareness.
Industry Implications
1. Travel and Tourism - Travel and tourism companies can differentiate themselves and enhance their customers' experiences by offering unique entertainment options at their locations.
2. Retail - Retail companies can attract more customers by offering unique experiences, such as holiday markets or themed pop-up events.
3. Event Planning - Event planning companies can take advantage of seasonal events by creating themed experiences and events to engage with consumers and increase brand awareness for their clients.
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