This Naked Grape Wine Display is Inspired by Backyard Decor
Jana Pijak — September 3, 2015 — Lifestyle
References: behance.net
This Naked Grape wine display celebrates summer with a patio-inspired design that is fun and visually striking. Presented as part of the brand's "Uncork the fruits of summer" campaign, the liquor display features three stacked crates that highlight Naked Grape's fruit-infused wine range.
The stacked crates are accented with a branded patio umbrella and a decorative basket that is ideal for showcasing the brand's featured flavors. Inspired by summer essentials that consumers would have in their backyard, this POS display dazzles the eye while embodying Naked Grape's carefree branding and fresh ingredients.
The perfect summer essential, these wines are often enjoyed in one's back yard -- making this display by MIchelle Davis even more familiar to those who are likely to unwind with a glass of wine in the summer.
The stacked crates are accented with a branded patio umbrella and a decorative basket that is ideal for showcasing the brand's featured flavors. Inspired by summer essentials that consumers would have in their backyard, this POS display dazzles the eye while embodying Naked Grape's carefree branding and fresh ingredients.
The perfect summer essential, these wines are often enjoyed in one's back yard -- making this display by MIchelle Davis even more familiar to those who are likely to unwind with a glass of wine in the summer.
Trend Themes
1. Summer-inspired Brand Displays - Retailers can create POS displays that celebrate summer and evoke consumers' desires for fun and relaxation this season.
2. Fruit-infused Wine Offerings - Liquor brands can offer fruit-infused wine options to capture the attention of consumers looking for unique and refreshing choices for their summer entertaining.
3. Backyard-themed Marketing Campaigns - Brands can connect with consumers' love of spending time outdoors in the summer by creating themed marketing campaigns that use familiar backyard items and scenery.
Industry Implications
1. Liquor and Wine Retailers - Retailers selling liquor and wine can benefit from creating eye-catching summer-inspired displays to increase sales and capture the attention of consumers looking for refreshing beverage options.
2. Event Planning and Catering Services - Event planning and catering services can add fruit-infused wine offerings to their menus to offer unique and refreshing beverage options for summer events.
3. Outdoor Living and Home Decor - Outdoor living and home decor retailers can incorporate backyard-themed marketing campaigns and displays to attract consumers decorating their outdoor living areas for the summer.
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