Beervertising is my favorite facet of marketing. When beer ads are done well, they’re so visually stimulating that the reader or viewer feels the need to discuss the ad with a friend.
Beer doesn’t exclude the way wine and luxury cars sometimes do. This makes beer one of the few products that holds such viral advertising potential. I’ve never e-mailed a friend with a link to a commercial for, say, a television show or a cleaning product, but I’ve definitely passed along some of the ads in this cluster below.
There’s something universally soothing about beer, and each of these ad campaigns channels that in some way.
22 Examples of Viral Beervertising
20
Body Paint Ads
Bit Copa Beer
19
Boob-Enhancing Beers
Bulgarian Boza Beer Will Increase a Woman's Cup Size
18
Scandalous Beer Commercials
Is Guinness 'Good Times' Sexist, Indecent, or Both?
17
Moonvertising
Rolling Rock Beer In Space
16
Guerrilla Bathroom Campaigns
Strong Beer Pee Flows Crack Urinals
15
St. Pauli Morphs Famous Model into Beer Girl
Can You Guess Who?
14
Fitness Beer
Drinking Carlsberg Lite for Health?
13
Political Beer Ads
Budweiser “Wassup” Boys Endorse Obama
12
Redneck Spoof Commercials
Brad Pitt (Imposter)'s Beer Lies Viral
11
Beer for the Health Conscious
Jessica Simpson for Stampede Light Beer
10
BOOzevertising
Halloween Themed Beer Ads
9
Beer More Important Than Cheating Girlfriends
Another Heineken F_ck It Ad
8
Beer Caps for Awareness
Anti-Drinking and Driving Beer Crown Ads
7
Heineken Uses Geoblogging
Virtually Stalk Beer Delivery Men
6
Bud Bucks
Buy Beer, Get Bucks, Win Cool Prizes
5
7 Funky Beer Ads + Guinness Light Show
4
Poetic Beer Commercials
Guinness Spoken Word Ad
3
Beer Bottle Orchestras
Victoria Bitter Ad
2
Karaoke Dudevertising
"My Friend the Computer Geek" for Norte Beer
1
Super Magnetic Beer
The Guinness Law of Attraction
Related Ideas
Work-Friendly Beers
Creative Juice is a Low-Strength "Desk Beer" for Creative Problem-Solving
AI-Generated Ketchup Ads
Heinz Designed an Advertisement Using the Slogan 'It has to be Heinz'
Exclusive Olympic Beer Sponsors
Michelob ULTRA Backs Team USA at the Olympic and Paralympic Games
Streetwear-Inspired Beer Collaboration
Fat Tire and Vans Have Announced a Collaboration
Spontaneous Summer Picnics
Absolut Vodka & Sprite's HANGOUT-OF-HOME Inspires Unplanned Gatherings
Beer Can Matchmakers
Voodoo Ranger's TallBoysOnly Matches Beer Lovers to Tall Cans
Beer Insurance Policies
HeineCare by Heineken Protects UK Football Fans Against Spills
Beer Enthusiast Campaigns
Yard House Searches for its Chief Beer Officer Amongst Fans
Nostalgic Beer Brand Phones
The Boring Phone by Heineken Helps Adults Focus on What Really Matters
Sober October Campaigns
Kit NA Brewing Launched 'Under Your Own Influence Sober October'
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Parenthood Beer Campaigns
Coors Light Celebrates Parents with 'Cheers to Parenthood' Campaign
Next-Gen Drinking Games
Almost Friday Features Four Mini-Games for Adults & Beer Can-Shaped Cards
Beer-Proof Ponchos
Heineken's Pint-cho Protects Sports Fans from Spilled Beer
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Olympic-Themed Beer Campaigns
The Corona Cero 'For Every Golden Moment' Celebrates Paris 2024
Soda-Inspired Alcoholic Refreshments
SVNS Hard 7Up Comes in Two Flavor Options
Versatile Hot Honey Campaigns
Mike's Hot Honey Launches the 'You'll Love It with Mike's' Campaign
Pop Art Beer Branding
Budweiser and Sir Peter Blake Collaborated on a New Can
Moderate Drinking Campaigns
The Magic of Moderate Drinking Encourages Responsible Consumption
Seasonal Straw-Made Beer Coolers
Coors Light Presents its New Beer Bale Cooler Made from Straw
Comic Strip Milk Bottles
Seki Milk Created Artful Bottle Designs to Encourage Dairy Consumption
Digital Beer-Pouring Fireplaces
Miller Lite's YuleLager is Limited-Edition and Festive
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Authenticity-Emphasizing Beer Campaigns
Firestone Walker Brewing Company Launches This is 805 Beer
Co-Branded Beer Apparel
thisisneverthat and Budweiser Partner on a New Apparel Collection
Unique Gift Bows
Coors Light’s 'Beer Bows' are a Stress-Free Solution for Holiday Gifting
Weekday-Themed Beer Packs
Coors Light Created a Literal "Case of the Mondays" for Football Fans
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Alcohol-Free Beverage Campaigns
Heineken Launched its Global '0.0 Reasons Needed' Campaign
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Timeless Sports Drinks
Ancient Drinks Offers Time-Honored Recipes for Enhanced Energy
Fruity Alcoholic Teas
Local Beverages Iced Tea Seltzers are Available in Five Distinct Flavors
Beer-Branded Music Platforms
Coors Light is Introducing the Chill Amplified Platform
Lookalike Sparkling Water Cans
Not Beer's Sparkling Water Resembles a Classic Brew
Beer-Infused Hot Sauces
Miller High Life and Hot N Saucy Collabored on Dive Bar Hot Sauce
Country-Conjoining Beer Can Designs
Heineken Spotlights One Shared Star Motif on its Cans
Country Music Songwriting Contests
Busch Light Fans have the Chance to Inspire a BRELAND Song
Adult-Specific Happy Meals
The Post Chicken & Beer is Now Serving an Adult Happy Meal
Refreshing Non-Alcoholic Beers
Firestone Walker Brewing Company Has Launched 8ZERO5
Music Ticketing Campaigns
Coors Light Introduces 'Fix Tixflation' for Music Entertainment
Lighthearted Football Campaigns
Jim Beam x Keegan-Michael Key Present the ‘7 Stages of Defeat’
Mood-Specific Low-Dose Cannabis Beverages
Vibes Boasts an Innovative Approach to Social Drinking
Cross-Country Beer Trains
The Coors Light Chill Train Invites Passengers Aboard with CGI
Graffiti-Painted Beer Packaging
1664 x André Saraiva Debut a New Vibrant Collaboration
Branded Electric Vehicle Beers
The Tesla CyberBeer is Limited-Edition and Elegantly Packaged
Feel-Good Beverage Campaigns
Swoon's Bestie Campaign Spotlights "Beverages That Love You Back"
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
Non-Alcoholic Fruit Seltzers
The Boston Beer Company Unveils a New Non-Alcoholic Line
Interactive Soccer Campaign
Michelob ULTRA Has Announced Its Largest Summer Initiative to Date
Beer-Flavored Breath Mints
Miller Lite Beer Mints Have a Libation Flavor with No Alcohol
Artfully Designed Beer Packs
Collective Arts Launches a Range of Beers Featuring New Artists
Football Fan-Addressing Soda Commercials
Pepsi's Launches the Football Always Wins Campaign
Beer Can Face Rollers
Coors Light Has Ventured Into Beauty Care with its Chill Face Roller
Togetherness Seltzer Campaigns
White Claw's Grab Life By The Claw Targets the Loneliest Generation
Cup-Stealing Clothing Collections
Stella Artois' Steal Artois Collection Honors Bar Culture
Virtual Pub Museums
Heineken Pub Museums Spotlight Important Cultural Locations
Rugged Legacy Beer Campaigns
Coors Banquet Reinvigorates Start Your Legacy Campaign
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Eclipse-Inspired Beer Campaigns
DAVID Miami Creates the Global Corona Lime Light Campaign
Alcohol Alternative Campaigns
Free AF's Campaign Normalizes Choosing Non-Alcoholic Cocktails
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
Eclipse-Themed Beers
The 2024 Solar Eclipse Inspired The Totality by Market Garden Brewery
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Soda-Inspired Beer Ranges
These Vault City Iron Brew Beers Pay Homage to the Scottish Soft Drink
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Nostalgic Scottish Beer Collections
Vault City Launches the New Irn-Bru-Inspired Beer Lineup
Interactive Beer Giveaways
Dos Equis and Drew Brees Offer Free Beers Tied to Football Strategies
Personalized Pint Pop-Ups
The World of Guinness Created Community During the Holiday Season
Personality-Packed Wines
Mullet Wines are Full of Flavor and Anti-Low-Alcohol Attitude
Localized Beer-Fridge Campaigns
Natural Light Unveils 'The Neighborator' for the Holidays
Beer Brand-Supported Fashion Shows
Fashion Art Toronto Has Partnered with Kronenbourg 1664
Spooky Seasonal Libation Campaigns
The Heineken Meet the Chillers Campaign is Character-Driven
CGI-Generated Brand Updates
Tiger Beer Unveils a CGI-Generated Tiger Stripe Across Multiple Cities
Sunset Beer Campaigns
Corona's Sunset O’Clock Campaign Creatively Uses Time Stamps as Rewards
Sporty Laundromat Takeovers
Heineken's LaundroMatch Turns 24-Hour Laundromats into Sports Bars
Psychedelic Canned Wines
WAVES Shares Quality Varietals Without the Seriousness
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Cheeky Martini Ads
Grey Goose's Classic Martini Cocktail Ad Pokes Fun at Celeb Creative Directors
Canned Southern Wines
These Country Water Wines are Available in Four Unique Flavors
Relaxing Alcohol-Free Beers
Impossibrew Features Social Blend Technology
Mixologist-Grade Canned Cocktails
be. Canned Cocktails Come in Five Flavors
Emoji-Inspired Beer Campaigns
Corona's Emojiless Pledge Fights Digitization & Celebrates Reality
Summer-Ready Free Beverage Promotions
Athletic Brewing Company is Handing Out Its Run Wild IPA
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Retro-Inspired Beer Cans
Premium Lager by Bellwoods Brewery is Vibrant and Nostalgic
Premium Alcohol-Removed Wines
ARIEL Vineyards Appeals to Savvy, Sober-Curious Drinkers
Easy-Drinking Rosé Beers
Carlsberg 1664 Rosé Blends Wheat Beer with Peach, Red Berries and Spice
Social Soda Mixer Campaigns
Level Up With 7UP Inspires Gen Z and Millennial Consumers
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Spoof Sci-Fi Beer Ads
The Liquid Death x Rebel Moon Collab Pokes Fun at Beer Ad Tropes
High-ABV Tailgate Drinks
Big Sipz's Tailgate Tour Shares a Taste of New Ready-to-Drink Flavors
Minimizing Phone Usage Initiatives
Heineken's Latest Campaign Addresses Phone Use at Music Events
Harmony-Emphasizing 3D Advertisements
Wuliangye Debuted a Clever Ad in New York’s Times Square
Local Eatery-Elevated Soda Campaigns
Pepsi is Running Immersive Experiences for the Super Bowl LIX
Artistic Libation Campaigns
The Madrí Excepcional 'Paint Your Pint' Competition Challenges Fans
Wish-Granting Beer Ads
The 2024 Bud Light Super Bowl Commercial Introduces the Bud Light Genie
Fruity Low-ABV Beverages
The Boston Beer Company Unveils a New Non-Alcoholic Beverage
Seasonal Beer Campaigns
Shiner Beer Holiday Campaign Showcases Texas Traditions
Non-Alcoholic Advent Boxes
Søbr Market Curated Three Festive Boxes Featuring Alcohol Alternatives
Cocktail-Inspired Non-Alcoholic Beers
Athletic Brewing Created a Pair of Cocktail-Inspired Brews
Non-Alcoholic Craft Beer Initiatives
Kit NA Brewing Launches Have a Kit, Share a Kit
Sports-Themed Wine Campaigns
Stella Rosa Wines Targets Female College Students with New Campaign
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Alcohol-Free Crypto Beers
BRULO's Bitcoin Beer Brings Awareness to Cryptocurrency
Sporty Solo Travel Platforms
SurfYogaBeer is a New York City-based Active & Social Travel Company
Athlete-Lifestyle-Embracing Beer Campaigns
Michelob ULTRA Drops a Star-Studded Super Bowl LIX Spot
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Better-For-You Beer Brands
Thrive Unveils the 'Thrive Play' Functional Beer with Ten Vitamins
Non-Alcoholic Brew Boxes
Brooklyn Brewery's Special Effects Variety Pack Features a New NA Brew
Social Connection Campaigns
Beavertown Brewery's Is This Seat Taken? Campaign Unites Strangers
Personified Wine Campaigns
Wines of Ontario’s Pleasure to Meet You Spotlights Locally Grown Wine
Sports Fan Advent Calendars
The Countdown to Chill Calendar Aligns with College Basketball Season
Alcohol Sporting Partnerships
AB InBev Will Be the Sponsor of the Olympics Until 2028
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Grand American Tours
Natural Light Beer Launches American EuroTrip Sweepstakes
Gut-Friendly Kombucha Campaigns
Health-Ade's Thrill Your Gut Highlights the Benefits of Kombucha
Playful Alcohol Ads
The New Aviation Gin Commercial Brings Humor with Ryan Reynolds
Simple Creator Support Platforms
Buy Me a Beer Online Lets Creators Receive Support Via Payments
At-Home Cocktail Campaigns
Gordon's Many Evenings In Campaign Spotlights At-Home Drinking
Refreshing Cherry Beer Labels
Matilda Bay Brewery Debuts New Packaging for Tainted Love Beer
Whimsical Booze-Free Beverages
Everything But The Booze Sells Non-Alcoholic Mocktails in Cans
Celeb-Backed Refreshment Ads
The Pure Leaf Martha's Little Helper Ad Stars Martha Stewart
Non-Alcoholic Spritzers
Weekday Vibes Uses Dealcoholized Wine as a Base for Its Beverages
Collaboration Football Beer Branding
The Carling Emirates FA Cup Can is Limited-Edition
Refreshing Low-Alcohol Beers
These New Beers from the Nirvana Brewery are Arriving for Spring
Alcoholic Boba Beverages
Boba Pops is the World's Only Patented Alcoholic Popping Boba
Ready-to-Sip Sparkling Meads
Salud Viking Offers a Modern Experience of Mead as a Wine-in-a-Pint
Surfing-Centric Podcast Series
This Podcast Was Created By 805 Beer and the World Surf League
Non-Alcoholic Craft Beers
Mascot Brewery's Stuntin' is Available in Unique Summery Flavors
Bar Cart Mascots
Tito's New Ad Series Features an Anthropomorphic Bar Cart with Mixology Skills
Spooky Beer Challenges
For Halloween, Samuel Adams is Tapping into the Fear of an Empty Beer Glass
Ad Inspiration Archives
Nobody Reads Ads Showcases Print and Outdoor Ads With Notable Success
Classic Ad Campaign Revivals
Seagram's 7 Crown is Reviving Old Ads for Its New Campaign
Home Relaxation Beer Promotions
This Abbot Ale Promotion Encourages Cozy Nights at Home
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Quirkily Branded Beers
Eastern Brewing's 'Brand New Lager' is a Self-Explanatory Beverage
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic