Buy Beer, Get Bucks, Win Cool Prizes
Chris Skleryk — February 7, 2007 — Lifestyle
References: budbucks
Bud Bucks is a unique promo gig the “King of Beer†has conjured up debuting in the UK, to pretty much reward people for drinking beer! It's pretty simple, buy some bud (can or bottle) or even get a pint at your local pub and you'll be given a code, go to their website, enter it, than start savin your bucks! Use these bucks in online auctions and bid on prizes such as trips to the US, music offers, sporting goods and a whole slew of other swag. Or if you don't drink enough to come up with enough Bud Bucks to take home a sweet auction prize, or you just don't want to be in the “Clydesdale†horse race, you can hit up their online store to pick up other Budweiser merch with your hard earned bucks. Bud Bucks promo runs from February 8th to July 31st, and from what it looks like they are sporting a picture of a 2007 Ford Mustang on their site:I wonder if we'll get to bid on that? And if so I better start tossin em back!
Trend Themes
1. Drink Promotion Trends - Promotions like Bud Bucks inspire breweries and beverage retailers to create unique and innovative programs to encourage consumption.
2. Gamification Trends - Gamifying product consumption can increase customer engagement and lead to increased loyalty and revenue.
3. Online Auction Trends - Incorporating an online auction element to promotional programs can generate excitement and competition among customers while providing additional revenue streams for the business.
Industry Implications
1. Beverage Industry - The beverage industry can explore new ways to boost sales and incentivize consumption through innovative promotions like Bud Bucks.
2. E-commerce Industry - The e-commerce industry can benefit from partnering with brands like Budweiser to provide online stores for successful promotional programs like Bud Bucks.
3. Promotional Merchandise Industry - Promotional merchandise companies can collaborate with beverage brands like Budweiser to create unique and desirable prizes for the online auction portion of promotional programs like Bud Bucks.
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