Drinking Carlsberg Lite for Health?
mediterranean — April 28, 2008 — Lifestyle
References: youtube
Carlsberg tries to appeal to the health-conscious consumer with this TV spot for Carlsberg Lite. Naturally, since we're talking about guys, any approach won't just cut it. It must feature lots and lots of attractive girls.
Entitled "Fitness Centre", the ad follows three men going to a dream fitness center, with sexy girls spotting you while you lift weights and wiping away your sweat. Of course, it wouldn't be a perfect gym without beer. And because Carlsberg Lite is 100% beer with 30% less calories, it's all good!
Entitled "Fitness Centre", the ad follows three men going to a dream fitness center, with sexy girls spotting you while you lift weights and wiping away your sweat. Of course, it wouldn't be a perfect gym without beer. And because Carlsberg Lite is 100% beer with 30% less calories, it's all good!
Trend Themes
1. Health-conscious Beverages - Opportunity for creating beverages that appeal to health-conscious consumers, offering lower calories without sacrificing taste.
2. Fitness-centric Advertising - Opportunity to create advertising campaigns that promote fitness and health while incorporating attractive imagery and lifestyle aspirations.
3. Hybrid Experiences - Opportunity to combine traditionally unrelated experiences, like fitness and beer, to create unique and memorable customer experiences.
Industry Implications
1. Beverage Industry - Opportunity to develop innovative, low-calorie alcoholic and non-alcoholic beverages to cater to health-conscious consumers.
2. Advertising Industry - Opportunity for advertising agencies to create engaging and aspirational campaigns that promote fitness and health products/services.
3. Hospitality Industry - Opportunity for gyms and fitness centers to incorporate unique offerings like low-calorie beers to attract health-conscious consumers.
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