"My Friend the Computer Geek" for Norte Beer
Sandra Winn — November 22, 2008 — Lifestyle
References: coloribus
This Norte Beer "My Friend the Computer Geek" advertisement contains all of the essential elements needed to market their product successfully: Male camaraderie, beer and comedy.
Set to slow and dramatic karaoke music, the Norte Beer ad begins with a computer-illiterate man singing about his computer crashing and how it won't restart. Geeky Techno-Guy arrives in time to save the day as he sings about what you should never do on a computer.
Implications - Society is so infiltrated with digital commercials that consumers have become desensitized to them and often ignore them completely. However, these consumers also appreciate commercials that are comedic as they provide them with entertainment.
Set to slow and dramatic karaoke music, the Norte Beer ad begins with a computer-illiterate man singing about his computer crashing and how it won't restart. Geeky Techno-Guy arrives in time to save the day as he sings about what you should never do on a computer.
Implications - Society is so infiltrated with digital commercials that consumers have become desensitized to them and often ignore them completely. However, these consumers also appreciate commercials that are comedic as they provide them with entertainment.
Trend Themes
1. Comedic Advertisements - Brands should embrace comedy and humor in their advertisements to capture the attention of desensitized consumers.
2. Karaoke Advertising - The use of karaoke music in advertisements creates an entertaining and memorable experience for viewers.
3. Male Camaraderie Marketing - Brands can tap into the theme of male camaraderie to target a specific demographic of consumers and create more relatable content.
Industry Implications
1. Alcohol Industry - Alcohol companies can use comedic and lighthearted advertising to differentiate their brands from competitors and attract younger audiences.
2. Tech Industry - Tech companies can incorporate humorous content into their advertising to showcase the fun and approachable side of technology.
3. Entertainment Industry - The entertainment industry can leverage the trend of comedic advertisements and karaoke music to promote new movies, TV shows, and comedy acts.
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