Jessica Simpson for Stampede Light Beer
Sandra Winn — August 27, 2008 — Marketing
References: stampedebeer & stampedebeer
Is there anything America's Sweetheart, Jessica Simpson, can't do? She's a singer, dancer, actress (some would say “wannabe actress"), Proactiv spokesperson, designer, entrepreneur, and she just recently penned a deal to be the spokeswoman for the beer, Stampede Light Plus.
Simpson is part of Stampede Brewing Co. Inc.'s "Drink Smart Campaign", aimed at health conscious Americans. Stampede Light Beer is, according to the company’s website, made from mountain spring water, German Hops, and malted barley… grown in the USA. It is also "infused" with Vitamin B and other natural antioxidants.
Stampede’s maker, health and fitness expert, Lawrence Schwartz says that he wanted a beer marketed for those who care about themselves, "like us" (meaning people like Jessica Simpson and all other humans who make fitness a priority in their lives).
Although Stampede Beer is being marketed to the fit and fabulous, I have no doubt that it will be consumed by those with a bit of extra girth as well.
Simpson is part of Stampede Brewing Co. Inc.'s "Drink Smart Campaign", aimed at health conscious Americans. Stampede Light Beer is, according to the company’s website, made from mountain spring water, German Hops, and malted barley… grown in the USA. It is also "infused" with Vitamin B and other natural antioxidants.
Stampede’s maker, health and fitness expert, Lawrence Schwartz says that he wanted a beer marketed for those who care about themselves, "like us" (meaning people like Jessica Simpson and all other humans who make fitness a priority in their lives).
Although Stampede Beer is being marketed to the fit and fabulous, I have no doubt that it will be consumed by those with a bit of extra girth as well.
Trend Themes
1. Health Conscious Beer - Creating healthier beer options with added vitamins and antioxidants for the fitness-focused.
2. Celebrity Endorsements for Alcohol Brands - Using popular celebrities to endorse new alcohol products to increase sales and brand awareness.
3. Market Expansion for Healthy Beverages - Expanding the market for healthy beverages to those who prioritize fitness, health, and wellness.
Industry Implications
1. Alcohol - The alcohol industry can create and market healthier drink options to appeal to the health-conscious market.
2. Fitness - The fitness industry can use Stampede Beer as a healthier option for individuals looking to consume alcohol while still prioritizing their health and fitness goals.
3. Celebrity Endorsements - The celebrity endorsement industry can use celebrities like Jessica Simpson to market new alcohol brands and expand their reach to different target markets.
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