Budweiser “Wassup” Boys Endorse Obama
Elsa Blaine — October 26, 2008 — Pop Culture
References: advertolog
After 8 years, the Budweiser boys of “Wassup” fame are back, and they’ve reunited for an Obama campaign commercial. The video has the men in a much unhappier state than when they were last seen. There’s no beer, football game or pizza. Now they’re jobless, homeless, fighting in Iraq, experiencing the economic crisis, and unable to afford medical treatment.
“Wassup? Change, that’s wassup,” is the new tagline, and the guys are certain that Obama is their man.
The piece was produced by Katie Matson Walker of Believe Media, under the direction of Charles Stone.
“Wassup? Change, that’s wassup,” is the new tagline, and the guys are certain that Obama is their man.
The piece was produced by Katie Matson Walker of Believe Media, under the direction of Charles Stone.
Trend Themes
1. Political Beer Advertising - Disruptive innovation opportunity: Creating politically-themed beer advertisements to appeal to consumer values and increase brand loyalty.
2. Celebrity Endorsements in Politics - Disruptive innovation opportunity: Utilizing famous personalities to endorse political candidates and create engaging campaign commercials.
3. Using Nostalgia in Advertising - Disruptive innovation opportunity: Tapping into nostalgia by bringing back iconic characters and concepts to create powerful and relatable advertising campaigns.
Industry Implications
1. Beer Industry - Disruptive innovation opportunity: Introducing unique marketing strategies that align beer brands with political or social causes to attract a broader consumer base.
2. Political Campaign Consulting - Disruptive innovation opportunity: Incorporating popular culture references and creative storytelling techniques into campaign commercials to engage and connect with voters.
3. Entertainment Marketing - Disruptive innovation opportunity: Partnering with celebrities and media platforms to create politically-themed advertisements that resonate with diverse audiences.
5.7
Score
Popularity
Activity
Freshness
