The 2024 Solar Eclipse Inspired The Totality by Market Garden Brewery
Laura McQuarrie — March 27, 2024 — Lifestyle
References: instagram & nbcphiladelphia
The Totality by Market Garden Brewery is an eclipse-themed beer and it taps into the excitement surrounding a rare cosmic event that will last for mere minutes in April 2024.
After the hazy IPA made its on-tap debut, the brewery was approached by Heinen's, a local grocer, to partner for a canned collaboration.
The next time that Cleveland will be in the path of totality, it will be 2444—and with this in mind, the brewery decided to go big. “I don’t want to have to wait 420 years to brew the next batch of cans,” said Sam McNulty, co-founder of Market Garden Brewery in Cleveland, "So we made a very large one this time.”
After the hazy IPA made its on-tap debut, the brewery was approached by Heinen's, a local grocer, to partner for a canned collaboration.
The next time that Cleveland will be in the path of totality, it will be 2444—and with this in mind, the brewery decided to go big. “I don’t want to have to wait 420 years to brew the next batch of cans,” said Sam McNulty, co-founder of Market Garden Brewery in Cleveland, "So we made a very large one this time.”
Trend Themes
1. Eclipse-themed Beers - Capturing the allure of rare cosmic events to create immersive consumer experiences.
2. Canned Collaboration - Forging strategic partnerships with retailers to expand market reach and boost brand visibility.
3. Long-term Planning - Seizing future opportunities by leveraging current trends for sustainable business growth.
Industry Implications
1. Craft Brewery - Innovating in product development and marketing strategies to engage consumers with unique thematic offerings.
2. Retail Grocery - Exploring exclusive collaborations with breweries to introduce novel products and enhance customer loyalty.
3. Event Planning - Anticipating upcoming celestial occurrences to create innovative event concepts and capitalize on momentous occasions.
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