A more youthful generation of consumers are attracting the attention of marketers and this list of September 2018 youth trends highlights the various efforts companies go through to offer products and services that appeal to younger people.
Social media is a huge draw for this tech-savvy generation, and this list features numerous examples of convenient app-based services. Notable efforts include adidas' 'Fashion 5 Ways' Snapchat show, which lets users buy products through the social media platform. On a similar note, 'Wow How' uses AR to teach young people about makeup application.
In the entertainment world, the youth are looking for fulfilling and interactive experiences that stimulate multiple senses at once. A prime example of this is Candytopia, an interactive candy-themed installation that opened its doors in San Francisco and New York.
Top 50 Youth Trends in September
From Youth-Centered Gamer Workshops to Interactive Candy Shows:
Ellen Smith — Sep 30, 2018 — Life-Stages
50
Youthfully Nostalgic Fashion Editorials
Liam Hodges Embraces the 90s for His Fall/Winter 2018 Line
49
Whimsical Cosmetic Pop-Ups
The Winky Lux Experience is Styled as a Photo-Friendly Retail Museum
48
Young Adult-Inspired Fashion Collections
Wood Wood's Youthful Fashion Line for FW18 Tells a Story
47
Hip Styling Dolls
MGA's 'Who's That Girl' is a Fun and Kid-Friendly Beauty Range
46
Whimsically Interactive Candy Installations
Candytopia is a Vibrant Real-Life Candy Wonderland
45
Inclusive Creativity-Enabling Streetwear Labels
dfrntpigeon Provides Support for At-Risk Youth
44
Pizza-Purchasing Social Lenses
Domino's Shoppable AR Snapchat Lens Lets Users Easily Order Pizzas
43
Youth-Focused Unisex Fashion Styles
NASASEASONS ' Fall/Winter 2018 is Sporty & Heavy on References
42
Fashion Retailer Recycling Initiatives
ASOS' Leftover Fabrics are Used to Make Sanitary Pads
41
Gamified AR Makeup Apps
The 'Wow How' App Uses Gaming Tech to Teach Consumers Application Tricks
40
Age-Positive Lifestyle Blogs
Alternative Ageing Boasts Mature Fashion, Beauty and Travel Content
39
P2P Clothing Studio Stores
The NYC Depop Store Teaches the Community How to Sell Online
38
Motivational Male-Focused Digital Platforms
The BroBible is a Community-Driven Platform for Males
37
Short-Form Video Apps
TikTok and Musical.ly Build a Platform That Enables Creativity & Expression
36
Nostalgic Pizza Bars
The Design of 'Pozza' Channels a 90s Vibe with a Modern Twist
35
Conversational Board Games
The Dialogo! Game Facilitates Tough Talks & Promotes Understanding
34
Interstellar Selfie Apps
This NASA App Lets You Pose in Front of Breathtaking Space Photos
33
Mental Wellness Pop-Ups
'The Bakery' by Lidl Supports Discussions on Mental Health
32
Expanding Adjustable Youth Sandals
The GroFive 'Expandals' Expand Up to Five Sizes
31
Budget-Friendly Foundations
The New Makeup Revolution Foundation Takes Cues from a Viral Concealer
30
Optimistic Youth Streetwear Collections
Noah's Fall/Winter 2018 Line is Sophisticated & Inspiring
29
Shoppable Celebrity AR Filters
Nicki Minaj's Snapchat Filter Promotes Her 'Queen' Album
28
Experiential Cosmetic Stores
A.S. Watson & L'Oreal are Launching the 'Colorlab by Watsons' Concept
27
Architectural Toy Block Sculptures
Conrad Willems's Sculptures Reference the Artists' Childhood
26
Influencer Smartphone Recording Gimbals
The DJI Osmo Mobile II Stabilizes Your Device
25
Long Weekend Cosmetic Giveaways
Milk Makeup's Labour Day Giveaway Boosts Social Media Following
24
Affordable Healthy Food Options
Berries and Blooms Offers Fresh Fruits, Vegetables and a Salad Bar
23
Creative Youth Gamer Workshops
The Nintendo Labo Workshop Helps Gamers Explore Their Creativity
22
Inclusive Content Digital Platforms
The Uproxx Site Caters to the Digital Male Demographic
21
Refreshed Citrus Punch Campaigns
SunnyD is Sporting a New Look and a Gen Z-Targeted Campaign
20
Teen-Created Zine Communities
The Crybaby Zine Was Created by Teens, for Teens
19
Ephemeral App Fashion Shows
adidas' Fashion 5 Ways Snapchat Shows Links to a Shoppable Experience
18
Cartoon Vlogger Influencers
Sanrio's Hello Kitty Just Got an Incredibly Adorable YouTube Channel
17
Organic Kid-Created Cereals
'Kashi by Kids' Was Co-Created in Collaboration with Gen Z Leaders
16
Affordable Private-Label Cosmetics
Urban Outfitters' 'Ohii' Shares Makeup Products for Under $25
15
Student Artwork Marketplaces
ArtStartArt Helps to Support Burgeoning Young Creators in University
14
Colorful Celebration Skincare
Rituals' 'Ritual of Holi' for Teens Takes Cues from Indian Tradition
13
Voice-Controlled Social Lenses
The Hands-Free Snapchat Lenses Respond to Words Like "Hi" & "Love"
12
Family-Friendly Hotel Progams
Rocco Forte Hotels' Familes R Forte Programs are Fit for Everyone
11
Smoothing Eye Treatments
Kiehl's 'Youth Dose Eye Treatment' is a Fast-Acting, Brightening Solution
10
Inclusive Tech Campaigns
Microsoft's '3D Holiday' Commercial Celebrates Our Differences
9
Confidence-Boosting Skincare Campaigns
Sk-II's '#BareSkinProject Taps into Chloë Grace Moretz
8
Exploratory Beauty Campaigns
The ASOS Face + Body Series Talks Identity, Gender & Beauty
7
Collaborative Street Vendor Apparel
Diesel x Mustafa Spotlights a Kebab Kiosk in Berlin
6
Award-Winning Video Streaming Channels
The Vlog Squad on Youtube is Ultra-Popular Among Gen Z
5
Creature-Inspired Street Furniture
Bundook Designs Nocturnal Beasts Shaped as Magical Creatures
4
Collaborative Gen Z Skincare
Simple Launched Limited-Edition Skincare with Girl Band 'Little Mix'
3
Teen-Friendly Skincare Sets
SkinOwl's Skincare Starter Kit Addresses Concerns with Five Products
2
Discounted Voter Rides
Lyft Will Offer Half-Priced Rides During the 2018 Midterm Elections
1
Gun Control Marches
March for Our Lives is Inspired, Created, and Led by Parkland Students
Related Ideas
Curated Back-To-School Campaigns
JD Debuts the New Start Fresh Back-To-School Campaign
Immersive 3D Fashion Exhibits
Portal:M x Virtual Fashion Exhibition Host a Phygital Experience
Generative AI Candy Campaigns
The Starburst 'Different Every Time' Campaign is Interactive
College-Targeted Food Pop-Ups
Uber Hosts 'The One Shop' Across University Campuses
Youthful Summer Fashion Ranges
The Pleasing Summer 2024 Collection Has 25 Pieces
Next-Gen Graphic Attire
Serenity Trends’ Graphic Clothing Offers a Futuristic Aesthetic
Problem-Solving Youth Skincare
Epic Skincare Shares Purposeful Products for Gen Alpha & Gen Z
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Viral Social Shopping Apps
The Claim App Helps Gen Z and Brands Authentically Discover One Another
Emotionally Rewarding Multiplayer Games
Toca Boca Days Helps Tweens Find a Sense of Belonging
Novel AI-Generated Product Designs
Arcade Introduced a Transformative AI Product Creation Platform
Youth Beauty Boutiques
Hamleys Boutique: Be You is an Inspiring Space for Kids Ages Four to 14
Candy-Inspired Capsule Collections
M&M’s x Kate Spade New York Launched Fun Styles for Gen Z
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Emerging Technology Publications
New Society Has Launched Its Inaugural Book About Technology
Playful Entrepreneurial Metaverses
e.l.f. UP! on Roblox Helps Gen Z & Gen Alpha Build Skills
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Premium Next-Gen Juices
Loom is Introducing "Juice from the Future" for Gen Z
Next-Gen Hatching Toys
Spin Master is Reinventing Hatchimals with a Reimagined Egg
Gen Z Hotline Campaigns
Simply Spiked's 'Peach Responsibly' Campaign Addresses Generational Gaps
Next-Gen News Apps
Shades is a News and Culture App for Gen Z and Gen Alpha
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Ice Cream Sandwich Pop-Ups
Chips Ahoy! Pop-Up to Serve Free Ice Cream in NYC
Social Media News Updates
Meta's Threads Update Features a 'Trending Now' Feed for Relevant News
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Offbeat Fashion Campaigns
ASOS 'Inspired By' Delivers Non-Traditional Inspiration to Style-Seekers
Gen Z Crafting Events
Red Heart Hosted an Exclusive "Crafternoon" in NYC
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Streetwear Experimental Kids Capsules
The Ksubi 'Kids' Collection Arrives Ahead of the Holidays
Immersive Gondola Displays
ColourPop is Getting a New Immersive Makeover at ULTA
Suggestive Spread Campaigns
The Marmite First Timers Campaign Targets Gen Z
Seasonal Autumn Treats
Target Launches a Fall-Themed Private Label Sweets Collection
Next-Generation Fashion Campaigns
REVOLVE Partners with Jeon Somi for a Gen Z Campaign
Gen Z Skateboarding Campaigns
Samsung UK's First Flips Spotlights the Galaxy Z Flip5
Personalized Ecommerce Updates
Google Shopping Introduces a 'For You' Feed for its Ecommerce App
Kid-Friendly Beauty Events
Beauty Explorer Day Sparks Kids' Interest in the Beauty Industry
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
International Experiential Tours
The EF Ultimate Break Tours Target Gen Z and Millennials
Gamified Shopping Apps
Yaysay Combines AI-Powered Personalization & Gamification
Candy-Themed Gaming Experiences
Sour Patch Kids and Roblox Partnered on a New Experience
Interactive Video Game-Themed Tours
The Play Nintendo Tour Runs from June 13 to September 2, 2024
Social Video Reaction Apps
The 'Seen' App Lets Users Capture Footage of Themselves Viewing Content
Digital Pet-Inspired Streetwear
The BAPE x Tamagotchi Collab Delivers Nostalgia with Style
Youthful Workwear Fashion
The sacai x Carhartt WIP Fall/Winter 2023 Capsule Arrives on September 8
Monetizable Mobile Gaming Apps
'Playbite' Enables Players to Win Gift Cards and Prizes
Exclusive Social Shopping Snacks
Like Air is Launching Limited-Time Flavors on TikTok Shop
Experimental Denim Collections
The Ksubi Fall 2023 'Youtopia' Collection is Modern Art-Inspired
Gen Z-Centered Health Apps
RTRO Lauches with ChatGPT with a Focus on Mental Health
Gen Z Sustainability Campaigns
PUMA Recruits Gen Z Leaders to Showcase How They Live Sustainably
Interactive Cosmetics Retail Stores
Watsons Upgrades its Stores for Gen Z and Gen Alpha Consumers
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
Kids' Entertainment Initiatives
Yoto x CF Shopping Centers will Offer Summer Programming for Kids
Nostalgic Handheld Gaming Phones
The Samsung Young Entertainer Nods to Earlier Eras
Tween Beauty Sticks
Talomi's Plant-Based Multi-Sticks Add Color to Eyes, Lips & Cheeks
Active-Minded Refreshing Streetwear
YoungLA Drops the First Instalment of its October Collection
Gen Alpha Social Media Apps
'SendIt' is Designed for Youth to Socialize through Games and Chatting
Creativity-Driving Kids Apparel
Zara Announces a Collaboration with New York Label Sea
Fall-Ready Denim Campaigns
Pacsun Launched Its Interactive Better in Baggy Denim Campaign
Gen Alpha Creativity Workshops
The LEGO Group Launched Free Creativity Workshops for Ages 6-12
Lengthy Halloween-Inspired Events
Michaels Has Launched Its 100 Days to Halloween Campaign
Interactive Connected Packaging
Asahi Beverages Philippines Debuts a New Experience
Gen Z Voter Engagement Initiatives
Yuzu's Asian American Youth Election Campaign Features Boba
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Stylish Soda Pop-Ups
Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW
Product-Integrated Filters
NYX and Snapchat Launched the 'Beauty Bestie' Shopping Filter
Fashion Lifestyle Pop-Up Events
Sundae School Hosts Their First Pop-Up in London
Gen Z Breakfast Campaigns
'Start the Day the Totino’s Way' Targets Teens Who Skip Morning Meals
Ultra-Stylish Tween Clothing Collections
Hayden Girls Offers a Diverse Range of Tween Clothing
Cheerful Healthy Snack Campaigns
Garden Veggie Snacks' YUMbelievably Delicious is Innovative
Musical Nut Campaigns
INC's NutTunes Campaign Reaches Gen Z Through Spotify
Affordable Gen Z Apparel
Foundry by Cover Story Clothing Enters the Fashion Scene Through AJIO
Teen Skincare Hubs
Indu 101 Educates, Empowers and Inspires Young Beauty Consumers
Gen Z-Focused Video Campaigns
Astroyogi is Introducing a New Campaign that Aims to Attract Gen Z
Generative AI Interpreter Campaigns
Samsung's 'The Next Big Thing Is You' Highlights Translation
Gamified Youth-Focused News Apps
RocaNews Uses Challenges and Quests to Encourage Staying Informed
Interactive Influencer Features
YouTube's New 'Hype' Feature Allows Viewers to Share in Success
Gen Z Waffle Campaigns
The Belgian Waffle Co Targets India's Gen Z Community Using Palak Tiwari
Social Soda Mixer Campaigns
Level Up With 7UP Inspires Gen Z and Millennial Consumers
Youthful Backpack Capsules
Skybags and 'The Archies' Unite for a Gen Z-Focused Backpack Collection
Youth-Focused Social Campaigns
Claire’s Introduces a New Gen Z-Alpha Platform Called 'The Collab'
Gamified Custom Kidswear
Supermix Studio Empowers Kids to Create Their Own Apparel & Accessories
Interactive AR Experiences
The Sendit App Engaged Gen Alpha on Valentine's Day
Social Shopping Networks
Stage TEN Empowers Creators to Build Their Own Live Shopping Channel
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Engaging Youth-Focused Platforms
V&A Introduces the Mused Website for Gen Z Digital Natives
Visionary Youth Platforms
The Collab by Claire's Celebrates and Activates Gen Zalpha Creators
Next-Generation Mall Campaigns
Simon's Meet Me @themall Targets Gen Z Shoppers
Live Shopping Flagships
Outlandish's Santa Monica Location Supports Live Social Media Shopping
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Social Shopping Features
YouTube Introduces a New 'Shopping Collections' Feature for Creators
Sports-Centric Digital Collectibles Platform
Sweet Took Part in the Launch of NHL Breakaway
Social Media Impact Studies
Instagram Allows COS to Conduct Mental Health Research
Candy-Inspired School-Centric Campaigns
Smarties® Debuts the Playful Smarties® U Campaign
Chinese Youth Search Reports
Xiaohongshu Has Released Report on Search Habits Among Youth in China
Child Creator Casting Calls
Kid-Focused Social Network Zigazoo Hosts Casting Call for New Creators
Gen Z Basketball Campaigns
Rivalry Unites with Basketball Forever for a Gen Z-Focused NBA Campaign
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
Resourceful Digital Platform Events
Meta will Host an Immersive Instagram Family Pop-Up in NYC
Language App Pop-Ups
Duolingo Hosted an Interactive Street Society Event in Soho
Candy-Filled Gaming Experiences
HI-CHEW is Integrated in Fortnite for a Limited Time
Back-To-School Sporty Campaigns
JD's Start Fresh Campaign Celebrates Today's Youth Culture
Youth Art Campaigns
Sun Bum Taps Into the Gen Alpha Market with an Innovative Art Contest
Cheeky Candy Campaigns
This Kinder Bueno Campaign Targets Millennial and Gen Z Consumers
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Personalized Child Education Apps
Sandbox Group Launches the PlayKids+ Application for Ages 2-12
Youth Intern Social Stunts
Louis Vuitton Hires a 13 Year Old Intern After Sketches Went Viral
Tween-Targeted Weekly News Shows
Kelsey Russell is the Newest Co-Host of First Stop News
Interconnected Messaging Ecosystems
Whatsapp to Introduce Support for Messages Third-Party Apps
Gen Z Whitepapers
Wondershare Filmora Has Published Its First Whitepaper Titled 'Gen Z in Action'
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
Emotional Awareness Apps
Crown Institute Debuts an Emotional Learning App Inspired by Inside Out
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
Retro Arcade-Themed Capsules
The Hundreds and Tetris are Teaming Up on the 'Future Vintage' Line
Modern Digitized Bookshelves
September is a Digital Bookshelf Where You Can Display Achievements
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Luxurious Spring-Ready Streetwear
AMBUSH Presents a Look at its New Collection for SS24
Mixed-Reality Treasure Hunts
EE is Kicking Off Its Inaugural Game Day with a Special Treasure Hunt
Short-Form Fashion Competitions
#TikTokFashion Challenges Users to Create and Share Their Design
Professional Community Platforms
LinkedIn is Targeting Gen Z Professionals with its New Campaign
Virtual Self-Expression Summits
göt2b's Virtual Metaverse Experience Uplifts Millennials & Gen Z
Dynamic Interest Social Platforms
Palette Let's People Curate Their Likes However They Please
Streetstyle Flavor Campaigns
Old El Paso's Turn It Up Entices Gen Z to Try Its Street Vibes Range
Media Release Monitoring Apps
The 'Upcoming' App Helps Users Track Favorite Media and Explore
Confectionary Candy Debuts
Hancocks Debuts a Series of Candies for the Autumn Season
Youth-Supporting Esports Opportunities
British Esports Launches the PUBG Mobile College Tournament
Curated Autumnal Retailer Collections
ALDI Finds for September Help Shoppers Kick Off Fall
Mobile Device Addiction Campaigns
The Women's Brain Health Initiative Highlights a Growing Concern
Gaming-Inspired Headphone Campaigns
Nazarian Films Aims to Engage a Younger Generations
Parental Guidance Shopping Apps
The 'Auggie' App Connects Experienced Parents to New Ones
Music Content Campaign Tools
Spotify Presents the Showcase Tool for Artists to Promote
Digital Community-Branded Product Lines
The Girl Math Gang Debuts New Product Offerings
Tween-Oriented Content Series
Claire's Launches a New Media Partnership with Sony Pictures TV-Kids
Bite-Sized Gen Z News
Mata.Today Offers Quick Insights for Gen Z to Easily Digest
Creative Collaboration Clubs
Dazed Has Launched a New Social Media App Called Dazed Club
TV-Specific Pop Informants
COVER Emerges as the Essential App for TV Show Aficionados
Youth-Focused Non-Profit Programs
In Tandem's Youth Voice Fellowship Offers Paid Opportunities