MGA's 'Who's That Girl' is a Fun and Kid-Friendly Beauty Range
Laura McQuarrie — August 29, 2018 — Life-Stages
References: whosthatgirl.mgae & toyworldmag
MGA launched 'Who's That Girl' as a kid-friendly range to introduce beauty in a fun format. The product collection includes Glitter Roots for hairstyling, color-changing Mood Lips and washable Beauty Tattoos. Inside the Who’s That Girl Beauty Box, kids will find more than 20 cosmetics and accessories, including some exclusive shades and miniatures for on-the-go use.
When it comes to playing around with the many kid-friendly cosmetics, there's the Who’s That Girl Dollface styling head, which may be used with various beauty items from the brand.
For the launch of Who's That Girl, the brand will be turning to support from influencers, as well as digital campaigns and social media to appeal to savvy young kids and tweens.
When it comes to playing around with the many kid-friendly cosmetics, there's the Who’s That Girl Dollface styling head, which may be used with various beauty items from the brand.
For the launch of Who's That Girl, the brand will be turning to support from influencers, as well as digital campaigns and social media to appeal to savvy young kids and tweens.
Trend Themes
1. Kid-friendly Beauty - There is an opportunity for companies to create more kid-friendly beauty products that introduce children to the world of cosmetics in a fun and safe format.
2. Interactive Styling Heads - Companies can explore the development of interactive styling heads that allow kids to experiment with different beauty items and hairstyles.
3. Influencer Marketing for Kids - The use of influencers, digital campaigns, and social media can be a powerful tool for companies targeting young kids and tweens in the beauty industry.
Industry Implications
1. Children's Beauty Products - The children's beauty product industry has a disruptive opportunity to expand its offerings to include more imaginative and interactive products.
2. Toys and Games - The toy and game industry can explore the creation of interactive styling heads and beauty-themed toys to cater to the growing demand for kid-friendly cosmetics.
3. Influencer Marketing - Companies specializing in influencer marketing can tap into the growing market of kid and tween influencers to promote beauty products and brands.
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