The New Makeup Revolution Foundation Takes Cues from a Viral Concealer
Laura McQuarrie — August 30, 2018 — Fashion
References: instagram & cosmopolitan
A new Makeup Revolution foundation is being added to the Conceal & Define range, inspired by the immense success of the low-cost concealer from the same line.
When Makeup Revolution first introduced the Conceal & Define concealer, it quickly became a viral success, especially due to the fact that the ultra-affordable product came in at just £4. Soon, the all-new Conceal & Define Full Coverage Foundation will be available in 24 shades in a buildable, blendable full coverage formula—and just like the last budget-friendly product from this range, the new foundation is set to be priced at just £9.
Alongside the release of the new Makeup Revolution foundation, the brand is also launching a Supersize Concealer.
When Makeup Revolution first introduced the Conceal & Define concealer, it quickly became a viral success, especially due to the fact that the ultra-affordable product came in at just £4. Soon, the all-new Conceal & Define Full Coverage Foundation will be available in 24 shades in a buildable, blendable full coverage formula—and just like the last budget-friendly product from this range, the new foundation is set to be priced at just £9.
Alongside the release of the new Makeup Revolution foundation, the brand is also launching a Supersize Concealer.
Trend Themes
1. Affordable Makeup - There is a growing trend for budget-friendly makeup products, as seen with the success of Makeup Revolution's low-cost concealer and foundation.
2. Full Coverage - The demand for full coverage makeup products is increasing, leading to the introduction of Makeup Revolution's Conceal & Define Full Coverage Foundation.
3. Expansion of Product Line - Makeup Revolution is expanding its product line by introducing a Supersize Concealer, capitalizing on the success and popularity of its existing Conceal & Define range.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry should focus on developing affordable makeup options to cater to the growing demand for budget-friendly products.
2. Cosmetics - Cosmetics companies should explore developing full coverage formulas to meet the increasing consumer demand for high coverage makeup products.
3. Retail - Retailers can capitalize on the success of Makeup Revolution's Conceal & Define range by stocking their products and expanding their makeup product offerings.
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