SunnyD is Sporting a New Look and a Gen Z-Targeted Campaign
Laura McQuarrie — August 3, 2018 — Marketing
References: instagram & prnewswire
SunnyD, the orange-flavored citrus punch, is now unveiling a brand-new makeover that introduces a refreshed logo and online identity, as well as a campaign targeted at tweens and teens between the ages of 13 and 18. The Gen Z-targeted campaign is the first national ad from SunnyD to be released since 2015 and will be shared on national and local TV, national Hispanic TV, cinema, streaming video and paid social platforms.
The campaign is set to the sound of a song called 'Boldly Original,' which also helps to introduce the brand's new tagline. SunnyD's video campaign stars a diverse cast of teens, including acrobats and scientists alike for the purposes of appealing to a young demographic that values expression and individuality.
The campaign is set to the sound of a song called 'Boldly Original,' which also helps to introduce the brand's new tagline. SunnyD's video campaign stars a diverse cast of teens, including acrobats and scientists alike for the purposes of appealing to a young demographic that values expression and individuality.
Trend Themes
1. Gen Z-targeted Campaigns - Other beverage and food brands can target this demographic with social media and diverse ad campaigns promoting individuality and self-expression.
2. Refreshed Branding - Other brands can revamp their images to attract new audiences and show themselves as modern and in-touch with current trends and values.
3. Diverse Casting - Brands can feature diverse groups of people in their advertising, as well as in their workforce, to promote inclusivity and send a positive message to consumers and potential employees.
Industry Implications
1. Beverage Industry - Beverage companies can update their branding and campaigns to appeal to younger demographics and emphasize individuality and diversity.
2. Food Industry - Food companies can also target younger demographics using similar tactics of diverse casting and refreshing branding to appeal to the values of individuality and inclusivity.
3. Advertising Industry - Ad agencies and marketers can help brands stay current and adapt to new audiences by incorporating these trends of diverse casting, refreshed branding, and Gen Z-targeted campaigns into their strategies.
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