The NYC Depop Store Teaches the Community How to Sell Online
Laura McQuarrie — August 29, 2018 — Business
References: depop & thecurrentdaily
Earlier this spring, peer-to-peer clothing app Depop launched its first-ever brick-and-mortar Depop store in Los Angeles and it is now following up with a community-centric outpost in New York City that aims to teach people how to sell.
As Depop is first and foremost a youth-targeted mobile marketplace for the buying and selling of items, the physical store space includes a studio that may be used by sellers who wish to photograph their goods in a professional setting. Additionally, trained professionals are able to offer assistance and hands-on advice on how to best use and navigate the online platform.
While the Depop store does carry a curated selection of items called Depop Loves New York, it is not fully stocked.
As Depop is first and foremost a youth-targeted mobile marketplace for the buying and selling of items, the physical store space includes a studio that may be used by sellers who wish to photograph their goods in a professional setting. Additionally, trained professionals are able to offer assistance and hands-on advice on how to best use and navigate the online platform.
While the Depop store does carry a curated selection of items called Depop Loves New York, it is not fully stocked.
Trend Themes
1. P2P Clothing Sales - Opportunity for businesses to create a peer-to-peer clothing platform for buying and selling items.
2. Community-centric Outposts - Opportunity for businesses to create community-focused brick-and-mortar stores that provide resources and education for customers.
3. Professional Studio Spaces - Opportunity for businesses to offer studio spaces, equipped with professional photography equipment, to help sellers showcase their merchandise more effectively.
Industry Implications
1. E-commerce - Businesses in the e-commerce industry can benefit from creating a P2P clothing platform and community-focused outposts to attract and educate customers.
2. Photography - Businesses in the photography industry can offer professional studio spaces to sellers who need high-quality photographs of their merchandise.
3. Retail - Businesses in the retail industry can create community-focused outposts that provide customers with resources and education, in addition to merchandise.
5.5
Score
Popularity
Activity
Freshness
