Rituals' 'Ritual of Holi' for Teens Takes Cues from Indian Tradition
Laura McQuarrie — August 20, 2018 — Life-Stages
References: rituals & cosmeticsbusiness
'Ritual of Holi' is the name of a new skincare collection from Rituals that takes inspiration from Holi, the Hindu spring festival of colors.
The collection's packaging was inspired by boldly colored pigments and includes vibrant splashes of color across the various teen-targeted products like body mousse, body cream, fizzing bath bombs and scrubs. One of the most standout products in the new collection is the Shower Foam Flower, which features a uniquely shaped packaging design that dispenses foam in the form of a flower. Texture also plays a key part in products like the Crackling Body Mousse, which is cooling to the skin.
Across the Ritual of Holi personal care products from Rituals, consumers will discover scents like white lily and peach blossom or flamingo flower and pink grapefruit.
The collection's packaging was inspired by boldly colored pigments and includes vibrant splashes of color across the various teen-targeted products like body mousse, body cream, fizzing bath bombs and scrubs. One of the most standout products in the new collection is the Shower Foam Flower, which features a uniquely shaped packaging design that dispenses foam in the form of a flower. Texture also plays a key part in products like the Crackling Body Mousse, which is cooling to the skin.
Across the Ritual of Holi personal care products from Rituals, consumers will discover scents like white lily and peach blossom or flamingo flower and pink grapefruit.
Trend Themes
1. Colorful Skincare - Opportunity for innovative skincare products that incorporate vibrant colors and unique packaging designs inspired by cultural celebrations.
2. Teen-targeted Products - Potential for creating skincare collections specifically tailored for the teenage market, offering products that align with their preferences and needs.
3. Texture-enhanced Formulations - Disruptive potential in developing skincare products with textural elements that provide unique sensory experiences and benefits.
Industry Implications
1. Personal Care - Personal care industry can explore opportunities in developing skincare products inspired by cultural celebrations to attract consumers seeking colorful and innovative products.
2. Teen Skincare - Teen skincare industry has the potential to tap into the teenage market by creating skincare collections that cater to their specific preferences and needs.
3. Packaging Design - Packaging design industry can capitalize on the demand for unique and aesthetically pleasing packaging designs that enhance the overall experience of skincare products.
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