Liam Hodges Embraces the 90s for His Fall/Winter 2018 Line
References: liamhodges & hypebeast
London-based designer Liam Hodges truly embraces the bitter-sweet vibe of the 90s with his incredibly nostalgic fashion collection for the Fall/Winter 2018 season. Not only are the designs retro and grungy but the editorial strongly contributes to this "imagined vision of Hodges' youth." Perhaps this is the reason why the designer's nostalgic fashion drop is so captivating — it references a bygone era and a period of carefree joy through influences from "90s children's TV shows, pre-millennium music, and cartoon graphics."
In addition to his incredibly nostalgic fashion collection, Liam Hodges launches a special installation that references 'Noel's House Party.' The artwork is completed by Dale Slater and it will most definitely add an artistically whimsical edge to the fashion drop.
Photo credits: Ryan O'Toole Collett
In addition to his incredibly nostalgic fashion collection, Liam Hodges launches a special installation that references 'Noel's House Party.' The artwork is completed by Dale Slater and it will most definitely add an artistically whimsical edge to the fashion drop.
Photo credits: Ryan O'Toole Collett
Trend Themes
1. 90s Nostalgia Revival - Opportunity for designers to tap into the nostalgic memories of millennials and Gen-Zers by incorporating elements from the 90s in their fashion lines.
2. Collaborative Artwork - Opportunity for designers to incorporate unique, artistically whimsical installations into their collection launches to create a memorable brand experience.
3. Retrospective Fashion Editorials - Opportunity for brands to create engaging and captivating fashion editorials that reference nostalgic influences such as 90s children's TV shows, music and cartoon graphics.
Industry Implications
1. Fashion and Apparel - Fashion designers can tap into the millennial and Gen-Z market by incorporating nostalgic elements from the 90s into their fashion lines.
2. Art and Installation - Collaborative efforts between designers and artists can create unique and engaging installations that add an artistic whimsical edge to fashion collection launches.
3. Media and Advertising - Opportunity for media and advertising companies to create retrospective fashion editorials that reference nostalgic influences to captivate audiences.
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