NASASEASONS ' Fall/Winter 2018 is Sporty & Heavy on References
References: nasaseasons & highsnobiety
French streetwear label NASASEASONS releases its first collection of unisex fashion styles and it strongly references youthfulness as depicted by pop culture. The upcoming Fall/Winter 2018 collection is done in collaboration with MMX Delta. The garments are graphic-heavy and nostalgic. From dad-style hats that boast embroidered slogans like '99.999% pure' or 'you can't sit with us' — perhaps a subtle reference to the millennial-favorite movie 'Mean Girls,' to velvet-textured nods to Stanley Kubrick's 'Eyes Wide Shut,' the unisex fashion styles have an eclectic and daring presence.
The fact that the offerings boldly take ownership of youth culture will surely captivate the audience. Moreover, the clever references to pop culture are sure to be an efficient way of introducing new consumers to the aesthetic of NASASEASONS.
The fact that the offerings boldly take ownership of youth culture will surely captivate the audience. Moreover, the clever references to pop culture are sure to be an efficient way of introducing new consumers to the aesthetic of NASASEASONS.
Trend Themes
1. Unisex Fashion - Opportunity for disruptive innovation in creating inclusive and gender-neutral fashion styles.
2. Youth Culture - Opportunity for disruptive innovation in tapping into the preferences and values of the younger generation.
3. Pop Culture References - Opportunity for disruptive innovation in leveraging popular movies and cultural icons to create unique fashion styles.
Industry Implications
1. Streetwear - Opportunity for disruptive innovation in redefining streetwear by incorporating unisex fashion and youth culture elements.
2. Fashion Collaborations - Opportunity for disruptive innovation in collaborative partnerships between fashion labels to bring together diverse styles and influences.
3. Graphic Design - Opportunity for disruptive innovation in graphic-heavy fashion styles that draw inspiration from pop culture references.
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