Flexitarian consumers who choose to eat plant-based products for health reasons or moral purposes—rather than their aversion to meat—are driving the demand for novel, hyperrealistic food products. Some of the best examples of this include imitation meats with textures, high protein contents, traits such as the ability to "bleed" beetroot juice and sizzle on the barbecue.
While there are many meatless products and vegan-friendly snacks that are labeled to appeal to vegetarian and vegan consumers, some brands are taking boldly different approaches to branding. Standout examples include MorningStar Farms launching a 'Veggie Lovers Vegan Burger,' as well as a 'Meat Lovers Vegan Burger' and Outstanding Foods' Pigless Bacon Chips, which are said to have been developed with the omnivore's palate in mind.
19 Carnivore-Targeted Vegetarian Foods
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19
Plant-Based Butcher Cookbooks
'From the Kitchen of YamChops' Shares Secrets of Vegan Butchering
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18
Meatless Christmas Menus
Marks & Spencer is Expanding Its Vegetarian Christmas Food Options
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17
Wheat-Based Vegan Steaks
These Steaks are Offered by America's First Vegan Butcher Shop
16
Hearty Meatless Sliders
Beyond Meat's Beastly Sliders Introduce the Beast Burger in a Smaller Size
15
Protein-Rich Meat Substitutes
Dr. Praeger's 'Pure Plant Protein' is a New Meatless Product Line
14
Bleeding Vegetarian Burgers
Impossible Foods Created a Fake Meat Burger in a Lab That Can Bleed
13
Meatless Supermarket Steaks
Vivera's Plant-Based Steak Will Be Widely Available Through Tesco
12
Organic Vegan Bleeding Burgers
Don Lee Farms' Organic Plant-Based Raw Burgers "Bleeds" Beet Juice
11
Bleeding Vegan Steaks
Moo Cantina and Deliveroo Created a Plant-based Steak That "Bleeds"
10
Carnivore-Targeted Vegan Burgers
MorningStar Farms Launched a 'Meat Lovers Vegan Burger'
9
Plant-Based BBQ Kits
The Herbivorous Butcher's Pack Provides Alternative Meats for the Grill
8
Plant-Based Pork Rind Snacks
Outstanding Foods' Pigless Bacon Chips Appeal to the Omnivore Palate
7
Plant-Based Meat Pizzas
The Newest Fresh Brothers Pizza Features Vegan Meat from Impossible Foods
6
Plant-Based Protein Sausages
Beyond Meat's 'Beyond Sausage' Has More Protein Than a Pork Sausage
5
Meaty Vegan Subscriptions
The Very Good Butchers Now Offers a Plant-Based 'Monthly Meat Club'
4
Bleeding Mushroom Burgers
Naturli’ Foods' Makes "Meat" with Almonds, Tomatoes & Beet Juice
3
Vegetable-Fortified Sausages
Waitrose's Good Health Range Includes Hidden Fruits and Vegetables
2
Hyperreal Plant-Based Patties
B4Burger Aims to "Shatter Your Perception of Plant-Based Burgers"
1
Vegan Meat Pizzas
Firezza's 'Vegan Chorizo Pizza' Pairs Vegan Cheese, Peppers and Rocket
Related Ideas
Pre-Flavored Tofu Slices
Squeaky Bean Has Added New Tofu Slices for Veganuary
Plant-Based Burger Expansions
The Vegetarian Butcher Brought the Plant-Based Whopper to LATAM
Vegan Sorghum-Based Steaks
Fujiya Has a New Plant-Based Meat Line Made from Sorghum Called Nikugoe
Cultivated Meat Certification Labels
C-Label from V-Label is a Certification for Cultivated Foods
Protein-Rich Cheese Slice Alternatives
Vairy Plant-Based Slices Have 10-Grams of Protein
Vegan-Friendly Seafood Products
Hooked Foods Has New Vegan Seafood Options Available
Vegan Charcuterie Kits
C’est Lä Vé's Variety Charcuterie Packs Share Snackable Samples
Kid-Friendly Plant-Based Food Ranges
Veggy Kids Products Come in Recipes Tailored for Children
Clean-Label Vegan Sausages
Beyond Meat Has Introduced a New 'Beyond Sun Sausage' Product
Sweet Potato Jerky Snacks
Theo's Plant-Based Debuted a New Snack at Expo West
Alternative Egg Protein Partnerships
The Every Co. Partnered to Replace Eggs in Alternative Meats
Pioneering Plant-Based Supermarkets
REWE's Venture is Considered a Bold Innovation in the Industry
Meatless Mushroom Steaks
OmniFoods' Lion's Mane Mushroom Steak Pushes Plant-Based Boundaries
Pre-Seasoned Plant-Based Meats
Impossible Meal Makers Have 19-Grams of Protein Per Serving
Vegetarian Bean-Based Burgers
Burger King Re-Released its 'Bean Burger' for Veganuary
Innovative Plant-Based Proteins
Liven Proteins Aims to Revolutionize Plant-Based Foods
Vegan Food Branding Updates
Impossible Foods Gets a New Image by the Team at JKR
Vegan Condiment Rebrandings
Hellmann's Plant-Based Mayo Replaces the Vegan Original
Mycelium-Based Breakfast Patties
Meati Breakfast Patties are a Cleaner Breakfast Alternative
Plant-Based 3D-Printed Meat
Forma Foods Offers an Innovative Alternative to Meat Production
Vegetarian-Friendly Gravies
Heinz's HomeStyle Vegetarian Gravy Contains No Animal-Derived Products
Transitional Hot Dogs
Pressbyrån's Transition Hot Dog Changes from Meat too Plant-Based
Pre-Seasoned Plant-Based Steaks
These New Beyond Steak Flavors Come in Two Varieties
Plant-Based Meat Diner Partnerships
IHOP and Impossible Foods Will Offer Meat-Free Fare to Diners
Cultivated Pet Foods
Meatly is Introducing the UK to a Sustainable, Ethical Pet Food Solution
Heart-Healthy Digital Cookbooks
Beyond Meat & the American Heart Association Created 'Serve Love'
Tofu-Branded Women's Campaigns
Nasoya Launched its 'Power of 9 Campaign'
Kid-Friendly Plant-Based Foods
These Impossible Foods Products are Protein-Packed and Meat-Free
Olive Oil Cheeses
GOOD PLANeT Foods' New Line Addresses Demand from Flexitarians
Vegan LATAM Fast-Food Restaurants
'Joy Burgers & Plants' Brings Plant-Based Options to Argentina
Plant-Rich Retailer Ready Meals
The Waitrose PlantLiving Range Features Nine New Options
Versatile Meat Alternatives
These Better Balance Meat Alternatives Come in Five Varieties
Plant-Based Sausage Links
Beyond Meat Launches a Line of New Plant-Based Sausage Links
Vegan-Friendly Rib-Inspired Meats
MorningStar Farms Riblets Will Come in Two Tasty Flavors
Plant-Based Meat Products
The Tofoo Co Teams Up with Temple of Seitan on New Plant-Based Products
Personal-Sized Plant-Based Pizzas
Odd Burger Marks an Expansion of Its Canadian Menu
Flavored Vegan Crisps
Walkers Launches a Collection of New Vegan Crisps in Three Flavors
Artisanal Plant-Based Sausages
These New Tofurky Sausages Come in Two Flavors
Premium Alt Proteins
Abbot's Makes Plant-Rich Proteins Like Ground "Beef" & Fajita Chick'n
Heart-Healthy Hot Dogs
The Impossible Hot Dog is Plant-Based and Cholesterol-Free
Seasonal Vegan Meal Kits
Purple Carrot Introduces Simplified Vegan Meals
Fermented Dairy-Like Food Products
The Planteneers Plant-Based Fermented Dairy Products are Tasty
Plant-Based Tinned Fish
Petit Navire and ALGAMA Foods' Cap Végétal is Rich in Protein and Omegas
Fermented Plant-Based Steaks
The Planted.steak is Inspired by a Beef Fillet Steak
Chickpea-Based Tofus
omami Makes Vegan-Friendly Protein with Minimal Ingredients
Emissions-Minded Food Campaigns
This Meatless Farm Campaign Boasts Reduced Emissions
Mycelium-Based Meatless Products
Meati Foods Uses AI to Fuel Its Research
Animal-Like Fibre-Spun Meats
Project Eaden Proclaims to Have the Most Animal-Like Alt. Meats
Private Label Flexitarian Foods
The Waitrose PlantLiving Products Come in 12 Varieties
Plant-Based Cheese Formulations
Daiya Introduces New Vegan Pizza Recipe with Enhanced Texture
Private Label Plant-Based Foods
The ALDI UK Veganuary Range Focuses on Variety and Convenience
Plant-Based Convenience Store Meals
FamilyMart Launched the Blue Green Meals in Japan
Plant-Based Kebab Skewers
Unilever's The Vegetarian Butcher Launches a New Plant-Based Kebab
Plant-Based Asian Cuisine Bites
Nasoya Plantspired Plant-Based Chick’n Bites Come in Two Flavors
Plant-Based Protein Projects
Protein Industries Canada Enhances the Canadian Food Industry
Chef-Approved Plant-Based Meats
These Redefine Meat Products are Arriving in the European Market
Satisfying Meat-Free Pizza Menus
Toppers Pizza Vegan Pizzas Come in Four Varieties
Heat-and-Eat Plant-Based Meals
The Merchant Gourmet Meals in Minutes Range Has Three Products
Clean-Label Veggie Sausages
Beyond Meat Sun Sausages Contain Just a Gram of Saturated Fat Per Link
Private Label Vegan Foods
ALDI My Vay is Arriving in Germany with Many Options
Smoky Vegan Pepperoni Slices
Trader Joe's New Vegan Pepperoni is a Faux Meat Pizza Topper
Meat-Free Deli Proteins
Quorn Launches the New Meat-Free Deli Products with Enhanced Flavors
Umami Mushroom Patties
The Actual Truffle Burger Celebrates the Taste of Vegetables
Free-From Vegan Beef Products
endori Vegan Beef Has a Familiar Taste and Texture
Gut-Friendly Smash Burgers
Aldi Dropped a Trio of Plant-Based, Gut-Healthy Smash Burgers
Hybrid Meat Vegetable Concepts
Leyu Li Presents Broccopork, Mushchicken, and Peaf Hybrids
Semi-Finished Plant-Based Beef Products
These BENEO Beef Alternatives Come in Two Varieties
Footlong Meatless Appetizers
Aldi's 2024 Christmas Range Includes a Footlong Vegan Pig in Blanket
Artisan-Style Plant-Based Meats
Planteneers is Showcasing a Broad Range of Plant-Based Meats
Whole Food Protein Bites
VIvera Protein Bites Come in Three Plant-Based Varieties
Cultivated Canned Pet Foods
Omni & Meatly Developed Pet Food Made with Cultivated Chicken Protein
Plant-Powered Breakfast Clubs
Violife's Wiiildy Good Breakfast Club Treats Consumers to a Meal
Authentic Plant-Based Steaks
Chunk Foods is Launching Two New Products
Plant-Based Retailer Cafeteria Sausages
THIS Isn’t Pork Sausages are Arriving at IKEA In the UK
Plant-Powered Delicacies
"Voie Gras" is Made with Soy, Miso Paste and Truffle
Mushroom-Based Meatless Steaks
Green Rebel Foods' Beefless Steak is Made with Shiitake Mushrooms
Meat-Free Frozen Appetizers
These Plant Up Plant-Based Frozen Appetizers are Arriving in Canada
Plant-Based Pepperoni Slices
Plantaway is Adding New Plant-Based Pepperoni and Sausages
Plant-Based Foodservice Divisions
QuornPro from Quorn Will Offer Freshness and Consistency
Grab-and-Go Meatless Steaks
Pukka's Vegan No Steak Slice is Ready to Enjoy Anywhere, Hot or Cold
Plant-Based Vegan Ribs
Juicy Marbles Debuts the Baby Ribs Vegan Meat Product Made From Soy Protein
Nutrient-Dense Plant-Based Meals
The Moving Mountains Superfoods Range Has Five Products
Plant-Based Meat-Like Extrudates
Planteneers 'fiildTex' is Protein-Rich and Versatile
Heart-Healthy Plant-Based Meats
Beyond Meat Plant-Based Crumbles Have an Improved New Recipe
Plant-Based Bacon Crumbles
The Barvecue Crumbled Bacon Toppings are Crafted from Plants
Meat-Free Americana Restaurant Menus
TGI Fridays Vegan Menu Offers Meat-Free Takes on Classics
Cost-Conscious Plant-Based Meats
Planteneers and Handtmann Partnered on New Plant-Based Meats
Vegan Mushroom Jerkys
Functional Mushroom Company 'Meati' Debuted a New Jerky Snack
Savory Veggie Croquettes
Desserts Inspired HappyVore's Multi-Sensory Croq’Coulis
Meat-Based Rice Variants
A Team of Researchers Develop a Protein Hybrid Rice in Korea
Premium Vegan Ribeyes
Mooji Presents Its Premium Vegan Ribeye, Emphasizing Texture and Taste
Ready-to-Eat Plant-Based Bacon
Squeaky Bean's Crispy Bacon-Style Strips Need No Prep Time
APAC-Focused Protein Alternatives
Kinoko-Tech and Metaphor Foods Debut Sustainable Protein Options
Alternative Protein Products
Griffith Foods has Debuted its First Alternative Proteins Portfolio
Plant-Based Product Accreditations
Lidl is the First Retailer to Receive the Plant-Based Trademark
Alt Protein Dog Meals
Planet A's High-Protein Food for Dogs Blends Plant & Insect Ingredients
Meat-Free Prague Butcher Shops
The Bezmasna Plant-Based Butcher Shop is the First in Prague
Flexitarian-Friendly Entrées
Daring Foods' Vegetarian Frozen Entrées Make Alt Chicken Approachable
Vegan Holiday Feast Meals
Next Level Burger and Veggie Grill Have New Holiday Feast Meals
Vegan Veggie Sausages
Plant Provisions Offers a Line of Plant-Based Veggie Sausages and Slices
Accessible Plant Protein Ranges
Lidl's Own-Label Vemondo Plant! Range Makes Alt Protein Affordable
Beet-Based Burger Patties
PerfectSeason Beetroot Patties Come in Packs of Two
Meatless Turkey Alternatives
OMV! Vegan No Turkey Features a Crispy "Skin" Coating
Meat-Free Protein Pots
Squeaky Bean's New Protein Pots Contain Tasty Duck and Beef Alternatives
Plant-Based Shrimp Alternatives
Beleaf's Plant-Based Shrimp is Allergen-Friendly
Meat-Free Breakfast Patties
Trader Joe's Meatless Breakfast Sausage Patties are 100% Vegan
Plant-Based Cruise Menus
Princess Cruises is Introducing Vegan Menus to Its Fleet
QSR Vegetarian Menus
A&W Canada Launches a Vegetarian Menu Due to Popular Demand
Vegetarian School Lunch Menus
Revolution Foods Emphasizes Health-Conscious Eating in Schools
Vegan Meal Generators
Vegan Recipe Generator Helps You Find Custom Plant-Based Meal Ideas
Hybrid Meat Hospital Meals
Quorn Will Supply mycoprotein to UK Hospitals for Hybrid Meat Products
Plant-Based Brunch Menus
The Wagamama Vegan Brunch Menu Remixes Traditional Recipes
Plant-Based Parmesan Alternatives
SimplyV ParmVegan Delivers an Authentic Taste and Texture
Functional Plant-Based Dog Foods
Herbie Wilde Unveils a Plant-Based Superfood for Dogs
Soy Protein Luncheon Meats
This Vegan Luncheon Meat Alternative is Free Of Animal Products
Vegetarian-Only Delivery Services
Zomato Introduces the New Pure Veg Mode for Vegetarian Consumers
Shelf-Stable Plant-Based Taco Fillings
Tacotarian Plant-Based Birria is Made with Beyond Meat
Limited-Edition Meatless Sandwiches
PLNT Burger's Chik’n Parm Promotes Sustainable Choices
Influencer Flexitarian Campaigns
Violife Launched an Influencer Campaign Aimed at Flexitarians
Meatless Chicken Minces
VFC's Vegan-Friendly Chicken Mince is Protein-Rich & Low in Saturated Fat
Spicy Vegan-Friendly Schnitzels
The Vegetarian Butcher Pepperfect Chick’n is Arriving in Germany
Festive Vegan-Friendly Food Products
The Tesco Vegan Christmas Range is Packed with Options
Juicy Plant-Powered Steaks
Chunk Foods Makes Whole-Cut Alt Meats with Fermentation
Delectable Veggie Burgers
These Frozen Burgers Are Offered In Cauliflower & Sweet Potato Varieties
Planet-Friendly Dog Foods
THE PACK's Wet Dog Food Nourishes with Plant-Based Proteins
Plant-Powered Wet Dog Foods
Omni's Wet Food for Dogs is Juicy, Fibrous and Meat-Like
Family-Inspired Plant-Based Meals
These Pollen + Grace Meals Have Familiar Flavors in New Ways
Competitively Priced Plant-Based Meats
These vEEF Products are Priced the Same or Less Than Meat
Vegan-Friendly Restaurant Chain Menus
Spice Grill Flame is Introducing Two New Categories
Allergen-Free Alt Meats
Novameat Makes Plant-Based Whole Cuts Without Gluten or Soy
Vegan Product-Promoting Supermarket Campaigns
Lidl Equalizes Prices for Vegan & Non-Vegan Products
Naturally Smoked Plant-Based Sausages
Vegami's Plant-Based Salami Celebrates Simple Veggies
Korean Plant-Based Proteins
UNLIMEAT's K-Vegan Products are Launched at The GIANT Company
Vegan Tuna Prototypes
Loryma Debuts a Vegan Fish Prototype Created from Plant-Based Ingredients
Jackfruit Breakfast Sandwiches
Jack & Annie’s Vegetarian Breakfast Sandwiches Have Protein & Fibre
Functional Affordable Plant-Based Foods
The Planteneers fiildMeat S 111404 System is Versatile
Quarter-Pound Meatless Patties
MorningStar Farms' Steakhouse Style Burger is Rich in Plant Protein
Plant-Based Meat Texture Solutions
Novozymes Vertera ProBite Improves Meat Alternative Texture
Classic Recipe Plant-Based Meats
These New Me-at Products Come in Three Varieties
Meat-Free Retailer Expansions
Continente is Adding a Range of Meat and Cheese Alternatives