Flexitarian consumers who choose to eat plant-based products for health reasons or moral purposes—rather than their aversion to meat—are driving the demand for novel, hyperrealistic food products. Some of the best examples of this include imitation meats with textures, high protein contents, traits such as the ability to "bleed" beetroot juice and sizzle on the barbecue.
While there are many meatless products and vegan-friendly snacks that are labeled to appeal to vegetarian and vegan consumers, some brands are taking boldly different approaches to branding. Standout examples include MorningStar Farms launching a 'Veggie Lovers Vegan Burger,' as well as a 'Meat Lovers Vegan Burger' and Outstanding Foods' Pigless Bacon Chips, which are said to have been developed with the omnivore's palate in mind.
19 Carnivore-Targeted Vegetarian Foods
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Plant-Based Butcher Cookbooks
'From the Kitchen of YamChops' Shares Secrets of Vegan Butchering
18
Meatless Christmas Menus
Marks & Spencer is Expanding Its Vegetarian Christmas Food Options
17
Wheat-Based Vegan Steaks
These Steaks are Offered by America's First Vegan Butcher Shop
16
Hearty Meatless Sliders
Beyond Meat's Beastly Sliders Introduce the Beast Burger in a Smaller Size
15
Protein-Rich Meat Substitutes
Dr. Praeger's 'Pure Plant Protein' is a New Meatless Product Line
14
Bleeding Vegetarian Burgers
Impossible Foods Created a Fake Meat Burger in a Lab That Can Bleed
13
Meatless Supermarket Steaks
Vivera's Plant-Based Steak Will Be Widely Available Through Tesco
12
Organic Vegan Bleeding Burgers
Don Lee Farms' Organic Plant-Based Raw Burgers "Bleeds" Beet Juice
11
Bleeding Vegan Steaks
Moo Cantina and Deliveroo Created a Plant-based Steak That "Bleeds"
10
Carnivore-Targeted Vegan Burgers
MorningStar Farms Launched a 'Meat Lovers Vegan Burger'
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Plant-Based BBQ Kits
The Herbivorous Butcher's Pack Provides Alternative Meats for the Grill
8
Plant-Based Pork Rind Snacks
Outstanding Foods' Pigless Bacon Chips Appeal to the Omnivore Palate
7
Plant-Based Meat Pizzas
The Newest Fresh Brothers Pizza Features Vegan Meat from Impossible Foods
6
Plant-Based Protein Sausages
Beyond Meat's 'Beyond Sausage' Has More Protein Than a Pork Sausage
5
Meaty Vegan Subscriptions
The Very Good Butchers Now Offers a Plant-Based 'Monthly Meat Club'
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Bleeding Mushroom Burgers
Naturli’ Foods' Makes "Meat" with Almonds, Tomatoes & Beet Juice
3
Vegetable-Fortified Sausages
Waitrose's Good Health Range Includes Hidden Fruits and Vegetables
2
Hyperreal Plant-Based Patties
B4Burger Aims to "Shatter Your Perception of Plant-Based Burgers"
1
Vegan Meat Pizzas
Firezza's 'Vegan Chorizo Pizza' Pairs Vegan Cheese, Peppers and Rocket
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Paper-Based Tray Packaging
Verday Vegan Meats are Packed in Shallow Food Trays Made for Recycling
Plant-Based Burger Expansions
The Vegetarian Butcher Brought the Plant-Based Whopper to LATAM
Vegan Sorghum-Based Steaks
Fujiya Has a New Plant-Based Meat Line Made from Sorghum Called Nikugoe
Vegan Collagen Tortilla Chips
Whale Sperm Tortillas Share the Benefits of Vegan Collagen
Protein-Rich Cheese Slice Alternatives
Vairy Plant-Based Slices Have 10-Grams of Protein
Vegan-Friendly Seafood Products
Hooked Foods Has New Vegan Seafood Options Available
Vegan Charcuterie Kits
C’est Lä Vé's Variety Charcuterie Packs Share Snackable Samples
Clean-Label Vegan Sausages
Beyond Meat Has Introduced a New 'Beyond Sun Sausage' Product
Sweet Potato Jerky Snacks
Theo's Plant-Based Debuted a New Snack at Expo West
Alternative Egg Protein Partnerships
The Every Co. Partnered to Replace Eggs in Alternative Meats
Meatless Mushroom Steaks
OmniFoods' Lion's Mane Mushroom Steak Pushes Plant-Based Boundaries
Pre-Seasoned Plant-Based Meats
Impossible Meal Makers Have 19-Grams of Protein Per Serving
Vegetarian Bean-Based Burgers
Burger King Re-Released its 'Bean Burger' for Veganuary
Innovative Plant-Based Proteins
Liven Proteins Aims to Revolutionize Plant-Based Foods
Vegan Food Branding Updates
Impossible Foods Gets a New Image by the Team at JKR
Vegan Condiment Rebrandings
Hellmann's Plant-Based Mayo Replaces the Vegan Original
Pioneering Plant-Based Supermarkets
REWE's Venture is Considered a Bold Innovation in the Industry
Plant-Based 3D-Printed Meat
Forma Foods Offers an Innovative Alternative to Meat Production
Kid-Friendly Plant-Based Food Ranges
Veggy Kids Products Come in Recipes Tailored for Children
Plant-Based Convenience Store Meals
FamilyMart Launched the Blue Green Meals in Japan
Vegetarian-Friendly Gravies
Heinz's HomeStyle Vegetarian Gravy Contains No Animal-Derived Products
Transitional Hot Dogs
Pressbyrån's Transition Hot Dog Changes from Meat too Plant-Based
Plant-Based Meat Diner Partnerships
IHOP and Impossible Foods Will Offer Meat-Free Fare to Diners
Cultivated Pet Foods
Meatly is Introducing the UK to a Sustainable, Ethical Pet Food Solution
Vegan Foie Gras
This Plant-Based Foie Gras is Meat-Free and Guilt-Free
Heart-Healthy Digital Cookbooks
Beyond Meat & the American Heart Association Created 'Serve Love'
Indulgent Plant-Based Patties
Impossible Foods' Indulgent Burger Patties are Bold and Gourmet
Convenience-Focused Family Meals
Hain Celestial Group Highlights Convenient Snack and Meal Options
Kid-Friendly Plant-Based Foods
These Impossible Foods Products are Protein-Packed and Meat-Free
Plant-Based Chicken Alternatives
Recreate Foods Makes Nuggets, Filets & More for Foodservice
Olive Oil Cheeses
GOOD PLANeT Foods' New Line Addresses Demand from Flexitarians
Versatile Meat Alternatives
These Better Balance Meat Alternatives Come in Five Varieties
Plant-Based Sausage Links
Beyond Meat Launches a Line of New Plant-Based Sausage Links
Vegan-Friendly Rib-Inspired Meats
MorningStar Farms Riblets Will Come in Two Tasty Flavors
Dairy-Identical Cheeses
Nobell Foods Approaches Alt-Cheese Differently with "Plant-Grown Protein"
Plant-Based Meat Products
The Tofoo Co Teams Up with Temple of Seitan on New Plant-Based Products
Flavored Vegan Crisps
Walkers Launches a Collection of New Vegan Crisps in Three Flavors
Artisanal Plant-Based Sausages
These New Tofurky Sausages Come in Two Flavors
Premium Alt Proteins
Abbot's Makes Plant-Rich Proteins Like Ground "Beef" & Fajita Chick'n
Heart-Healthy Hot Dogs
The Impossible Hot Dog is Plant-Based and Cholesterol-Free
Seasonal Vegan Meal Kits
Purple Carrot Introduces Simplified Vegan Meals
Fermented Dairy-Like Food Products
The Planteneers Plant-Based Fermented Dairy Products are Tasty
Plant-Based Tinned Fish
Petit Navire and ALGAMA Foods' Cap Végétal is Rich in Protein and Omegas
Fermented Plant-Based Steaks
The Planted.steak is Inspired by a Beef Fillet Steak
Chickpea-Based Tofus
omami Makes Vegan-Friendly Protein with Minimal Ingredients
Emissions-Minded Food Campaigns
This Meatless Farm Campaign Boasts Reduced Emissions
Mycelium-Based Meatless Products
Meati Foods Uses AI to Fuel Its Research
Plant-Powered Tuna Salads
John West's Plant-Based Salads Feature a Tuna-Style Protein Alternative
Private Label Flexitarian Foods
The Waitrose PlantLiving Products Come in 12 Varieties
Animal-Like Fibre-Spun Meats
Project Eaden Proclaims to Have the Most Animal-Like Alt. Meats
Plant-Based Cheese Formulations
Daiya Introduces New Vegan Pizza Recipe with Enhanced Texture
Aromatic Plant-Based Sausages
The Latest 'Beyond Sausage' Products Are Delicious and Nutritious
Plant-Based Kebab Skewers
Unilever's The Vegetarian Butcher Launches a New Plant-Based Kebab
Plant-Based Asian Cuisine Bites
Nasoya Plantspired Plant-Based Chick’n Bites Come in Two Flavors
Delectable Plant-Based Bacons
The 'NoBacon 2.0' Strips Look, Taste and Cook Like Real Bacon
Plant-Based Protein Projects
Protein Industries Canada Enhances the Canadian Food Industry
Chef-Approved Plant-Based Meats
These Redefine Meat Products are Arriving in the European Market
Vegan Veggie Fries
These Frozen Fries Offer a Copious Helping Of Vegetables
Heat-and-Eat Plant-Based Meals
The Merchant Gourmet Meals in Minutes Range Has Three Products
Clean-Label Veggie Sausages
Beyond Meat Sun Sausages Contain Just a Gram of Saturated Fat Per Link
Seitan-Based Vegan Steaks
This Plant-Based Steak is Crafted With Low-Fat Wheat Gluten
Smoky Vegan Pepperoni Slices
Trader Joe's New Vegan Pepperoni is a Faux Meat Pizza Topper
Private Label Vegan Foods
ALDI My Vay is Arriving in Germany with Many Options
Meat-Free Deli Proteins
Quorn Launches the New Meat-Free Deli Products with Enhanced Flavors
Umami Mushroom Patties
The Actual Truffle Burger Celebrates the Taste of Vegetables
Free-From Vegan Beef Products
endori Vegan Beef Has a Familiar Taste and Texture
Hybrid Meat Vegetable Concepts
Leyu Li Presents Broccopork, Mushchicken, and Peaf Hybrids
Semi-Finished Plant-Based Beef Products
These BENEO Beef Alternatives Come in Two Varieties
Footlong Meatless Appetizers
Aldi's 2024 Christmas Range Includes a Footlong Vegan Pig in Blanket
Ready-to-Eat Vegan Meals
These Jar-Borne Warm Meals Are Nutritious and Deliciously Meat-Free
Whole Food Protein Bites
VIvera Protein Bites Come in Three Plant-Based Varieties
Cultivated Canned Pet Foods
Omni & Meatly Developed Pet Food Made with Cultivated Chicken Protein
Plant-Powered Breakfast Clubs
Violife's Wiiildy Good Breakfast Club Treats Consumers to a Meal
Authentic Plant-Based Steaks
Chunk Foods is Launching Two New Products
Plant-Powered Delicacies
"Voie Gras" is Made with Soy, Miso Paste and Truffle
Mushroom-Based Meatless Steaks
Green Rebel Foods' Beefless Steak is Made with Shiitake Mushrooms
Meat-Free Frozen Appetizers
These Plant Up Plant-Based Frozen Appetizers are Arriving in Canada
Artisan-Style Plant-Based Meats
Planteneers is Showcasing a Broad Range of Plant-Based Meats
Plant-Based Pepperoni Slices
Plantaway is Adding New Plant-Based Pepperoni and Sausages
Plant-Based Foodservice Divisions
QuornPro from Quorn Will Offer Freshness and Consistency
Plant-Based Vegan Ribs
Juicy Marbles Debuts the Baby Ribs Vegan Meat Product Made From Soy Protein
Plant-Based Meat-Like Extrudates
Planteneers 'fiildTex' is Protein-Rich and Versatile
Heart-Healthy Plant-Based Meats
Beyond Meat Plant-Based Crumbles Have an Improved New Recipe
Plant-Based Bacon Crumbles
The Barvecue Crumbled Bacon Toppings are Crafted from Plants
Plant-Derived Smash Burgers
This Delicious Smash Burger is Crafted From Peas and Fava Beans
Savory Veggie Croquettes
Desserts Inspired HappyVore's Multi-Sensory Croq’Coulis
Meat-Based Rice Variants
A Team of Researchers Develop a Protein Hybrid Rice in Korea
Premium Vegan Ribeyes
Mooji Presents Its Premium Vegan Ribeye, Emphasizing Texture and Taste
Ready-to-Eat Plant-Based Bacon
Squeaky Bean's Crispy Bacon-Style Strips Need No Prep Time
APAC-Focused Protein Alternatives
Kinoko-Tech and Metaphor Foods Debut Sustainable Protein Options
Alt Protein Dog Meals
Planet A's High-Protein Food for Dogs Blends Plant & Insect Ingredients
Meat-Free Prague Butcher Shops
The Bezmasna Plant-Based Butcher Shop is the First in Prague
Flexitarian-Friendly Entrées
Daring Foods' Vegetarian Frozen Entrées Make Alt Chicken Approachable
Vegan Holiday Feast Meals
Next Level Burger and Veggie Grill Have New Holiday Feast Meals
Plant-Based Beef Patties
This Launches the New Plant-Based Beef Burgers with High Protein
Vegan Veggie Sausages
Plant Provisions Offers a Line of Plant-Based Veggie Sausages and Slices
Beet-Based Burger Patties
PerfectSeason Beetroot Patties Come in Packs of Two
Meatless Turkey Alternatives
OMV! Vegan No Turkey Features a Crispy "Skin" Coating
Meat-Free Protein Pots
Squeaky Bean's New Protein Pots Contain Tasty Duck and Beef Alternatives
Plant-Based Shrimp Alternatives
Beleaf's Plant-Based Shrimp is Allergen-Friendly
Meat-Free Breakfast Patties
Trader Joe's Meatless Breakfast Sausage Patties are 100% Vegan
Vegetarian School Lunch Menus
Revolution Foods Emphasizes Health-Conscious Eating in Schools
QSR Vegetarian Menus
A&W Canada Launches a Vegetarian Menu Due to Popular Demand
Lentil-Infused Mushroom Sausages
These Plant-Based Sausages Offer a High-Protein Grilling Solution
Hybrid Meat Hospital Meals
Quorn Will Supply mycoprotein to UK Hospitals for Hybrid Meat Products
Plant-Based Brunch Menus
The Wagamama Vegan Brunch Menu Remixes Traditional Recipes
Plant-Based Parmesan Alternatives
SimplyV ParmVegan Delivers an Authentic Taste and Texture
Functional Plant-Based Dog Foods
Herbie Wilde Unveils a Plant-Based Superfood for Dogs
Soy Protein Luncheon Meats
This Vegan Luncheon Meat Alternative is Free Of Animal Products
Shelf-Stable Plant-Based Taco Fillings
Tacotarian Plant-Based Birria is Made with Beyond Meat
Limited-Edition Meatless Sandwiches
PLNT Burger's Chik’n Parm Promotes Sustainable Choices
Vegan-Friendly QSR Wraps
The Taco Bell Vegan Crunchwrap Has Plant-Based Protein
Influencer Flexitarian Campaigns
Violife Launched an Influencer Campaign Aimed at Flexitarians
Meatless Chicken Minces
VFC's Vegan-Friendly Chicken Mince is Protein-Rich & Low in Saturated Fat
Protein-Packed Meatless Nuggets
Tyson Foods Has Launched Its First Line Of Plant-Based Nuggets
Spicy Vegan-Friendly Schnitzels
The Vegetarian Butcher Pepperfect Chick’n is Arriving in Germany
Festive Vegan-Friendly Food Products
The Tesco Vegan Christmas Range is Packed with Options
Cost-Conscious Jackfruit Products
Biff's Creates Competitively Priced Alternatives to Alt Meat
Plant-Based Fat Substitutes
These Animal-Free Fats Are Healthy and Reliable to Cook With
Veggie-Forward Deli Slices
Plant Provisions' Plant-Based Meats are Free from Soy or Gluten Fillers
Juicy Plant-Powered Steaks
Chunk Foods Makes Whole-Cut Alt Meats with Fermentation
Delectable Veggie Burgers
These Frozen Burgers Are Offered In Cauliflower & Sweet Potato Varieties
Planet-Friendly Dog Foods
THE PACK's Wet Dog Food Nourishes with Plant-Based Proteins
Crunchy Veggie Burgers
Dr. Praeger’s Two New Burgers Cook to Golden, Crispy Perfection
Plant-Powered Wet Dog Foods
Omni's Wet Food for Dogs is Juicy, Fibrous and Meat-Like
Family-Inspired Plant-Based Meals
These Pollen + Grace Meals Have Familiar Flavors in New Ways
Competitively Priced Plant-Based Meats
These vEEF Products are Priced the Same or Less Than Meat
Vegan-Friendly Restaurant Chain Menus
Spice Grill Flame is Introducing Two New Categories
Allergen-Free Alt Meats
Novameat Makes Plant-Based Whole Cuts Without Gluten or Soy
Vegan Product-Promoting Supermarket Campaigns
Lidl Equalizes Prices for Vegan & Non-Vegan Products
Naturally Smoked Plant-Based Sausages
Vegami's Plant-Based Salami Celebrates Simple Veggies
Korean Plant-Based Proteins
UNLIMEAT's K-Vegan Products are Launched at The GIANT Company
Microwavable Vegan Burger Patties
These Protein-Packed Patties Take Only 60 Seconds to Prepare
Vegan Tuna Prototypes
Loryma Debuts a Vegan Fish Prototype Created from Plant-Based Ingredients
Jackfruit Breakfast Sandwiches
Jack & Annie’s Vegetarian Breakfast Sandwiches Have Protein & Fibre
Meaty Plant-Based Ribs
Juicy Marbles Created the World's First Plant-Based Ribs with Edible Bones
Quarter-Pound Meatless Patties
MorningStar Farms' Steakhouse Style Burger is Rich in Plant Protein
Plant-Based Meat Texture Solutions
Novozymes Vertera ProBite Improves Meat Alternative Texture
Classic Recipe Plant-Based Meats
These New Me-at Products Come in Three Varieties
Meat-Free Retailer Expansions
Continente is Adding a Range of Meat and Cheese Alternatives