Beyond Meat & the American Heart Association Created 'Serve Love'
Laura McQuarrie — June 25, 2024 — Marketing
Beyond Meat launched the Serve Love online recipe book in collaboration with the American Heart Association, and it's full of certified Heart-Check recipes for year-round eating.
Beyond Meat's Beyond IV platform launched earlier this year, along with healthier reformulations for its plant-based mince and burger, trading coconut and canola oils for heart-healthy avocado oil instead. Now, Beyond Meat has introduced the fourth iteration of its sausage lineup, featuring Brat Original and Hot Italian sausages made with avocado oil, a better nutritional profile, plus enhanced flavor and a "meatier" texture.
In the collection of heart-healthy recipes, the next-gen sausages can be savored in recipes like Beyond Sausage Mini Meatball Soup; Beyond Sausage Peppers & Onions; or Beyond Sausage Succotash.
Beyond Meat's Beyond IV platform launched earlier this year, along with healthier reformulations for its plant-based mince and burger, trading coconut and canola oils for heart-healthy avocado oil instead. Now, Beyond Meat has introduced the fourth iteration of its sausage lineup, featuring Brat Original and Hot Italian sausages made with avocado oil, a better nutritional profile, plus enhanced flavor and a "meatier" texture.
In the collection of heart-healthy recipes, the next-gen sausages can be savored in recipes like Beyond Sausage Mini Meatball Soup; Beyond Sausage Peppers & Onions; or Beyond Sausage Succotash.
Trend Themes
1. Digital Heart-healthy Cookbooks - The emergence of online recipe books certified by health organizations offers accessible nutrition guidance.
2. Plant-based Meat Reformations - Latest iterations of plant-based meats with improved oils and nutritional profiles are transforming consumer health choices.
3. Next-gen Sausage Innovations - Introduction of plant-based sausages with enhanced flavors and textures addresses both culinary and dietary preferences.
Industry Implications
1. Digital Publishing - Innovative digital recipe books certified for heart health are reshaping traditional cookbook markets.
2. Plant-based Food Manufacturing - Advancement in plant-based ingredient reformulation is driving the future of healthy meat alternatives.
3. Health & Wellness - Collaborative initiatives between food companies and health organizations highlight new directions in promoting heart-healthy diets.
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