Violife's Wiiildy Good Breakfast Club Treats Consumers to a Meal
Laura McQuarrie — January 3, 2024 — Lifestyle
References: wiiildlygoodbreakfastclub & bakercityherald
Veganuary is a month when millions of people open themselves up to adopting a plant-based diet and to kick off January 2024, animal-free cheese brand Violife launched its Wiiildy Good Breakfast Club.
Every year, one-third of New Year's resolutions are aimed at improving diets and to support consumers who are making animal-free resolutions, Violife is offering to buy consumers their very first breakfast of the year. Instacart members across all 50 states who have access to participating retailers can claim one Violife Cream Cheese until the end of the month. The brand offers several creamy, dairy-free varieties, including Original, Cream Cheese Strawberry Flavor and Cream Cheese with Chives.
For this initiative, the brand is partnering with Travis Barker, the proud vegan and drummer and producer of blink 182.
Every year, one-third of New Year's resolutions are aimed at improving diets and to support consumers who are making animal-free resolutions, Violife is offering to buy consumers their very first breakfast of the year. Instacart members across all 50 states who have access to participating retailers can claim one Violife Cream Cheese until the end of the month. The brand offers several creamy, dairy-free varieties, including Original, Cream Cheese Strawberry Flavor and Cream Cheese with Chives.
For this initiative, the brand is partnering with Travis Barker, the proud vegan and drummer and producer of blink 182.
Trend Themes
1. Plant-based Diets - The rise of Veganuary and the launch of Violife's plant-based breakfast club demonstrate the growing trend of consumers adopting plant-based diets for health and ethical reasons.
2. Dairy-free Alternatives - Violife's range of creamy, dairy-free cream cheese varieties reflects the increasing demand for dairy alternatives in the market.
3. Partnerships with Influencers - Violife's collaboration with Travis Barker, a renowned vegan musician, highlights the trend of brands partnering with influential figures to promote their products and values.
Industry Implications
1. Food & Beverage - Violife's Wiiildy Good Breakfast Club showcases the innovation within the food and beverage industry, as more plant-based options are introduced to cater to changing consumer preferences.
2. Health & Wellness - The rise of plant-based diets and the availability of dairy-free alternatives contribute to the growth of the health and wellness industry, as consumers prioritize healthier and more sustainable food choices.
3. Retail - Participating retailers and Instacart's involvement in providing Violife Cream Cheese to consumers highlight the role of retail in supporting and promoting plant-based products to meet evolving customer demands.
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