Lidl's Own-Label Vemondo Plant! Range Makes Alt Protein Affordable
Laura McQuarrie — October 21, 2024 — Lifestyle
References: lidl & greenqueen.hk
Lidl launched a new Vemondo Plant! range under its vegan private-label brand Vemondo, which makes alternative protein products more accessible, and more affordable, to shoppers in the UK.
“We’re the first UK retailer to set specific plant-based protein targets and are committed to breaking down key barriers that currently exist within the category, like price, quality, and availability,” said Richard Bourns, chief commercial officer of Lidl GB, “With the launch of our new own-label Vemondo Plant! range, and the expansion of our branded offering, all at market-leading prices, we’re making high-quality plant-based foods accessible to everyone, ensuring that more customers can afford to make healthy and sustainable choices."
In the Vemondo Plant! range, consumers at Lidl GB will find everything from protein-packed meatless minces to smoked tofu and meat-free lasagna.
“We’re the first UK retailer to set specific plant-based protein targets and are committed to breaking down key barriers that currently exist within the category, like price, quality, and availability,” said Richard Bourns, chief commercial officer of Lidl GB, “With the launch of our new own-label Vemondo Plant! range, and the expansion of our branded offering, all at market-leading prices, we’re making high-quality plant-based foods accessible to everyone, ensuring that more customers can afford to make healthy and sustainable choices."
In the Vemondo Plant! range, consumers at Lidl GB will find everything from protein-packed meatless minces to smoked tofu and meat-free lasagna.
Trend Themes
1. Affordable Alt Protein - The trend of making alternative protein products more affordable is revolutionizing access to healthy and sustainable diets in the mainstream market.
2. Vegan Private Label - The creation of vegan private-label brands by major retailers underscores a growing trend of mainstream companies investing in plant-based product lines.
3. Protein Innovation Targets - Setting specific plant-based protein targets by retailers represents a strategic trend towards meeting consumer demand for healthier and environmentally friendly food options.
Industry Implications
1. Retail - The retail industry is seeing disruptive shifts as supermarket chains introduce private-label vegan ranges to make plant-based diets more accessible and affordable.
2. Food Manufacturing - In the food manufacturing sector, the rise of alt protein ranges by private labels is generating new opportunities to develop innovative plant-based products.
3. Health and Wellness - The health and wellness industry benefits from the increased accessibility of high-quality, affordable plant-based proteins, promoting healthier dietary choices.
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