Spice Grill Flame is Introducing Two New Categories
Michael Hemsworth — July 12, 2024 — Lifestyle
References: sgfindia.in & vegconomist
Spice Grill Flame (SGF), the India-based vegetarian restaurant chain, is introducing a series of menu updates that will provide customers with a variety of meat-free options to elevate their meal.
The brand is introducing two categories including 100% Plant-Based Protein and Vegan, which are crafted using soy and respond to the changing preferences of consumers in India. This is particularly relevant with younger consumers with a recent study concluding that 46.5% of Gen Z students in India were receptive to the concept of switching to a plant-based diet, which is higher than Greek and British students.
Founder Mr. Kewal Ahuja spoke on the SGF menu updates saying, "SGF is moving toward an inviting future where health-conscious options meet culinary excellence with the launch of our new vegan menu. Each dish embodies our dedication to providing nutritious, plant-based options without compromising on the rich flavors that our customers love.”
Image Credit: SGF
The brand is introducing two categories including 100% Plant-Based Protein and Vegan, which are crafted using soy and respond to the changing preferences of consumers in India. This is particularly relevant with younger consumers with a recent study concluding that 46.5% of Gen Z students in India were receptive to the concept of switching to a plant-based diet, which is higher than Greek and British students.
Founder Mr. Kewal Ahuja spoke on the SGF menu updates saying, "SGF is moving toward an inviting future where health-conscious options meet culinary excellence with the launch of our new vegan menu. Each dish embodies our dedication to providing nutritious, plant-based options without compromising on the rich flavors that our customers love.”
Image Credit: SGF
Trend Themes
1. Plant-based Protein Expansion - SGF's addition of 100% plant-based protein dishes represents a significant shift to accommodate health-conscious and environmentally aware consumers.
2. Youth-driven Veganism - The increasing acceptance of plant-based diets among Gen Z in India is driving restaurant chains to innovate their menus to capture this emerging market.
3. Meat-free Menu Innovation - With SGF creating new categories of meat-free options, there's a clear trend towards elevating plant-based cuisine to match traditional flavors and textures.
Industry Implications
1. Food and Beverage - The introduction of comprehensive vegan-friendly offerings by SGF highlights a growing demand within the food and beverage industry for inclusive, sustainable dining choices.
2. Restaurant Chains - As restaurant chains like SGF innovate with plant-based menus, the industry is witnessing a transformation in dining experiences to meet evolving consumer preferences.
3. Vegetarian Food Market - SGF's new menu updates underscore the expanding vegetarian food market, particularly in regions where young consumers are increasingly adopting meat-free lifestyles.
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