Ideas
Explore the world's #1 largest database of ideas and innovations, with 477,692 inspiring examples.
Trend Reports
Discover why 1,285 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,285 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 477,692 cutting edge ideas.

Umami Mushroom Patties

Clean the Sky - Positive Eco Trends & Breakthroughs

The Actual Truffle Burger Celebrates the Taste of Vegetables

— August 31, 2023 — Lifestyle
The Actual Truffle Burger is a chef-crafted shiitake mushroom patty with white truffle that celebrates the flavors of vegetables. With nourishing ingredients like oats, chickpea flour, onion, beans, seeds and spices, these umami patties boast nine grams of protein, eight grams of fiber and zero saturated fat.

The surge in popularity of meat-like burgers is undeniable, yet a significant number of consumers are opting for wholesome vegetable-based patties, seeking alternatives that steer clear of heavily processed ingredients while still offering a delicious and satisfying burger experience. The demand for these kinds of plant-based products reflects a growing emphasis on natural and unadulterated options.

In the 2023 Natural Products Expo East NEXTY Awards, The Actual Truffle Burger has been named a finalist in the
Best New Plant-Focused Product category.
Trend Themes
1. Wholesome Vegetable-based Patties - A surge in popularity of meat-like burgers has led to a significant number of consumers seeking wholesome vegetable-based patties as alternatives to heavily processed ingredients, reflecting a growing emphasis on natural and unadulterated options.
2. Plant-based Products - The demand for plant-based products is increasing as more consumers look for alternatives that offer a delicious and satisfying burger experience while avoiding heavily processed ingredients.
3. Nourishing Ingredients in Burgers - Burgers made with nourishing ingredients like oats, chickpea flour, onion, beans, seeds, and spices are gaining popularity, highlighting consumers' preference for healthier options.
Industry Implications
1. Plant-based Food - The plant-based food industry can capitalize on the surge in popularity of meat-like burgers by creating wholesome vegetable-based patties that cater to consumers' preference for natural and unadulterated options.
2. Alternative Protein - The alternative protein industry has an opportunity to meet the growing demand for plant-based products that offer a delicious and satisfying burger experience while avoiding heavily processed ingredients.
3. Health Food - The health food industry can tap into the trend of using nourishing ingredients in burgers, creating products that appeal to consumers looking for healthier options.
4.1
Score
Popularity
Activity
Freshness