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TREND REPORT
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Gut-Friendly Smash Burgers

Clean the Sky - Positive Eco Trends & Breakthroughs

Aldi Dropped a Trio of Plant-Based, Gut-Healthy Smash Burgers

— January 17, 2025 — Lifestyle
To kick off 2025—a time when millions are resolving to invest more in their gut health or embrace plant-based eating during month-long Veganuary challenges—Aldi dropped a new plant-based, gut-healthy range.

There are three alternative, multi-benefit burgers in the range that are ready for pan frying, grilling or quickly cooking in the air fryer: Tex Mex with chunky tomato salsa, black bean and green jalapenos; BBQ with a smoky, Korean-style seasoning; and Chargrilled with vegan chicken and freshly cracked black pepper. All of these options are packed with protein and low in saturated fat, plus they help to support gut health with chicory root fibre.

The well-timed launch of Aldi's Plant Menu No Chicken Smash Burgers also aligns with smash burgers taking over TikTok.
Trend Themes
1. Gut-health Foods - An increasing focus on digestive well-being has led to a rise in gut-health-enhancing food products.
2. Plant-based Eating - The rising popularity of plant-based diets is driving innovation in alternative protein products that cater to health-conscious consumers.
3. Viral Food Trends - Social media platforms are propelling specific food trends, such as smash burgers, into mainstream popularity with global reach.
Industry Implications
1. Food Retail - Supermarkets and grocery chains are expanding their offerings to include trendy, health-focused products that cater to evolving consumer preferences.
2. Health and Wellness - The intersection of nutrition and wellness is fostering new product development focused on digestive health benefits.
3. Plant-based Foods - Innovation in plant-based food products is generating new opportunities within the growing vegan and vegetarian markets.
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