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Functional Plant-Based Dog Foods

Clean the Sky - Positive Eco Trends & Breakthroughs

Herbie Wilde Unveils a Plant-Based Superfood for Dogs

— November 23, 2023 — Lifestyle
Herbie Wilde is emerging as a new British brand dedicated to providing nutritionally complete plant-based superfoods for dogs. Herbie Wilde's plant-based superfood for dogs is a hypoallergenic alternative, surpassing the stringent standards set by the European Pet Food Industry Federation (FEDIAF). Herbie Wilde's introduction of a plant-based superfood for dogs responds to the evolving preferences of pet owners who seek ethical and health-conscious choices. The brand's food contains ingredients like sweet potato, fruits, greens, ancient grains, herbs, and botanicals.

“My conclusion was that the highest standards weren’t available in the dog food industry, so with the help of leading vets and nutritionists, who were equally concerned about poor canine diets and life expectancy, I decided to create them. That’s how Herbie Wilde came to fruition," said founder Ella Daines-Smith.

Image Credit: Herbie Wilde
Trend Themes
1. Plant-based Dog Foods - The emergence of brands like Herbie Wilde is catering to pet owners looking for ethical and health-conscious alternatives to traditional dog food.
2. Hypoallergenic Dog Food - Herbie Wilde's plant-based superfood for dogs provides a hypoallergenic option for pet owners who have dogs with food sensitivities and allergies.
3. Nutritionally Complete Pet Food - Herbie Wilde's plant-based superfood for dogs meets the stringent standards set by the European Pet Food Industry Federation, providing pet owners with nutritionally complete options for their furry companions.
Industry Implications
1. Pet Food - The pet food industry has the opportunity to tap into the growing demand for plant-based and hypoallergenic options for dogs, as demonstrated by Herbie Wilde's innovative products.
2. Plant-based Food - The plant-based food industry can expand its offerings to include specialty products targeted specifically for pets, capitalizing on the rising interest in plant-based diets for dogs.
3. Pet Health and Wellness - The pet health and wellness industry can benefit from the introduction of nutritionally complete plant-based superfoods for dogs, catering to pet owners who prioritize their furry companions' well-being.
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