The Herbivorous Butcher's Pack Provides Alternative Meats for the Grill
Laura McQuarrie — May 16, 2017 — Lifestyle
References: theherbivorousbutcher & chooseveg
Knowing that many vegetarian and vegan consumers want to be just as excited about the arrival of barbecue season as meat-eaters, The Herbivorous Butcher launched a set of alternative meats for the grill in its 'Summer Grill Pack.'
The Summer Grill Pack includes entirely plant-based versions of Beer Brats, Huli Huli Ribs, and Ribeye Steak, which are said to look and taste just like the authentic meats that they replicate.
While the majority of meat substitutes for those who adhere to a plant-based diet are made to be heated in the oven, microwave or on the stove, the Summer Grill Pack specifically sets itself apart as a "grill-ready" option for the barbecue. The Herbivorous Butcher recently introduced this new pack just ahead of Memorial Day.
The Summer Grill Pack includes entirely plant-based versions of Beer Brats, Huli Huli Ribs, and Ribeye Steak, which are said to look and taste just like the authentic meats that they replicate.
While the majority of meat substitutes for those who adhere to a plant-based diet are made to be heated in the oven, microwave or on the stove, the Summer Grill Pack specifically sets itself apart as a "grill-ready" option for the barbecue. The Herbivorous Butcher recently introduced this new pack just ahead of Memorial Day.
Trend Themes
1. Plant-based BBQ Kits - The rise in popularity of plant-based diets has created a trend for meat alternatives designed specifically for grilling, providing opportunities for companies to explore the development of more sophisticated and authentic plant-based meat products.
2. Alternative Meat Products - The success of The Herbivorous Butcher's 'Summer Grill Pack' underscores the potential for alternative meat products to be targeted towards specific consumer needs, which can be explored further by industry players.
3. Grill-ready Plant-based Meat - The demand for grill-ready plant-based meat products, as demonstrated by The Herbivorous Butcher's 'Summer Grill Pack,' offers an opportunity for companies to focus on convenience and innovation in the plant-based meat product market.
Industry Implications
1. Food and Beverage - As consumers continue to prioritize sustainability, health, and animal welfare, the rise of alternative meat products is set to disrupt the food and beverage industry, leading to more plant-based meat options and a shift towards meat alternatives.
2. Retail - The market potential for plant-based meat products is set to grow, creating opportunities for retailers to capitalize on the trend with a variety of new plant-based meat products and product lines.
3. Agriculture and Livestock - With the increasing demand for plant-based meat products, this trend has the potential to disrupt the agriculture and livestock industry, leading to a shift towards more sustainable and ethical farming practices and an increased investment in plant-based meat alternatives.
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