THE PACK's Wet Dog Food Nourishes with Plant-Based Proteins
Laura McQuarrie — June 21, 2024 — Lifestyle
References: thepackpet & vegconomist
THE PACK specializes in creating 100% nutritionally complete plant-based pet food that supports pets and a kinder earth alike. The brand's vegan wet dog food is packaged in recyclable cans, offering a convenient way for pet owners to serve dogs moist and juicy meals made with plant-based pea protein "meat," superfoods and quality ingredients like papaya, kale, lupin beans, broccoli and butternut squash.
THE PACK’s full range of wet food and oven-baked dried food can be purchased at all Planet Organic locations, making it one of few plant-based pet food brands to be stocked at a UK brick-and-mortar retail chain. According to THE PACK, its in-store presence is part of an increased omnichannel strategy.
THE PACK’s full range of wet food and oven-baked dried food can be purchased at all Planet Organic locations, making it one of few plant-based pet food brands to be stocked at a UK brick-and-mortar retail chain. According to THE PACK, its in-store presence is part of an increased omnichannel strategy.
Trend Themes
1. Plant-based Pet Nutrition - The rise of fully plant-based pet foods reflects growing consumer awareness and demand for environmentally sustainable pet care options.
2. Sustainable Packaging Solutions - Recyclable packaging for pet food aligns with larger environmental movements, offering a way for brands to differentiate themselves through eco-friendly practices.
3. Omnichannel Retail Strategies - In-store availability combined with online presence demonstrates an integrated approach to retail, meeting customers wherever they prefer to shop.
Industry Implications
1. Pet Food Industry - The pet food sector sees ongoing innovation with the introduction of nutritionally complete plant-based options that cater to eco-conscious consumers.
2. Environmental Sustainability - Focus on environmentally sustainable practices in product and packaging within various industries, including pet care, shows a significant shift towards reducing ecological footprints.
3. Retail Sector - Retailers embracing omnichannel strategies indicate major shifts in how goods like pet foods are marketed and sold, enhancing consumer accessibility and convenience.
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