Juicy Marbles Debuts the Baby Ribs Vegan Meat Product Made From Soy Protein
Kanesa David — July 25, 2024 — Lifestyle
References: juicymarbles & fooddive
Catering to increased consumer demand for plant-based meat products, Juicy Marbles is unveiling the Baby Ribs product. Made of 100% soy protein and complete with edible bones, this delicious vegan protein option can be used in snacks, soups, broths, and more. Baby Ribs are also advertised as clean-label, containing no thickeners or binders. The brand has also been experimenting with prototypes of vegan lamb racks, bacon, bones, and more.
“We’ve gathered feedback from thousands of curious eaters. Since more than half of our customers aren’t vegan, the research showed us a stupidly simple truth about food: we all want our food to be tasty, but we want it to be nutritionally sensible as well,” said Vladimir Mićković, co-founder and chief brand officer at Juicy Marbles in a statement.
Image Credit: Juicy Marbles
“We’ve gathered feedback from thousands of curious eaters. Since more than half of our customers aren’t vegan, the research showed us a stupidly simple truth about food: we all want our food to be tasty, but we want it to be nutritionally sensible as well,” said Vladimir Mićković, co-founder and chief brand officer at Juicy Marbles in a statement.
Image Credit: Juicy Marbles
Trend Themes
1. Clean-label Vegan Proteins - The rise of clean-label, plant-based meats like Juicy Marbles' Baby Ribs underscores consumer preference for simple, recognizable ingredients without additives.
2. Soy-based Meat Alternatives - Soy protein is gaining prominence as a versatile base for developing diverse vegan meat products, offering nutritional value and meat-like texture.
3. Edible Plant-based Bones - Innovations such as edible bones in vegan meats present an opportunity to mimic the full culinary experience of traditional meat dishes.
Industry Implications
1. Alternative Proteins - The alternative protein industry is rapidly expanding with products like Baby Ribs that cater to health-conscious and environmentally-aware consumers.
2. Food Technology - Food technology advancements enable the creation of plant-based meats with realistic textures and tastes, appealing to both vegans and non-vegans.
3. Vegan Food Solutions - The vegan food industry continues to innovate with new meat alternatives, addressing the growing demand for tasty yet nutritionally sensible vegan options.
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