Squeaky Bean Has Added New Tofu Slices for Veganuary
Katherine Pendrill — January 2, 2025 — Lifestyle
Squeaky Bean is helping consumers kickstart Veganuary with the debut of new Tofu Slices in two tasty varieties: Spinach & Basil or Red Pepper & Tomato.
If you're unfamiliar, Veganuary is an annual challenge run by a U.K.-based nonprofit that encourages people to go vegan for the entire month of January. Squeaky Bean wants to make it easier for consumers to participate in the challenge with its new ready-to-eat, pre-sliced tofu option. A perfect substitute for deli meat in your favorite sandwich, the new Tofu Slices are thin and flavorful. You can also choose from two tasty flavor options – Spinach & Basil or Red Pepper & Tomato – which lend themselves to all kinds of sandwich combinations.
Image Credit: Squeaky Bean
If you're unfamiliar, Veganuary is an annual challenge run by a U.K.-based nonprofit that encourages people to go vegan for the entire month of January. Squeaky Bean wants to make it easier for consumers to participate in the challenge with its new ready-to-eat, pre-sliced tofu option. A perfect substitute for deli meat in your favorite sandwich, the new Tofu Slices are thin and flavorful. You can also choose from two tasty flavor options – Spinach & Basil or Red Pepper & Tomato – which lend themselves to all kinds of sandwich combinations.
Image Credit: Squeaky Bean
Trend Themes
1. Veganuary Product Expansion - Products like pre-flavored tofu slices offer innovation in seasonal dietary challenges, emphasizing plant-based convenience during Veganuary.
2. Plant-based Convenience Foods - The rise of ready-to-eat alternative proteins such as pre-sliced tofu highlights the demand for convenient plant-based meal options.
3. Flavorful Meat Alternatives - Developing pre-flavored substitutes such as tofu slices addresses the taste gap in plant-based deli meat, providing consumers with flavorful vegan options.
Industry Implications
1. Plant-based Food Industry - The introduction of pre-flavored tofu slices illustrates potential growth in creating varied, easy-to-use plant-based food products.
2. Convenience Food Market - New tofu slices signify the trend toward quick-to-prepare meals within the convenience food market, catering to busy lifestyles.
3. Specialty Vegan Products - Enhanced, pre-flavored tofu offerings reflect the expanding niche of specialty vegan products aimed at enriching culinary experiences.
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