Chunk Foods is Launching Two New Products
Michael Hemsworth — October 25, 2024 — Lifestyle
References: chunkfoods & progressivegrocer
Chunk Foods has announced a few new additions to its plant-based meat product portfolio that are sure to catch the attention of vegetarians and meat eaters alike.
The brand is introducing the Steaks and the Steakhouse Cut alongside Slab and Pulled, which each boast a meat-inspired texture and profile to work well as standalone protein options for lunch or dinner. The Steaks have 25-grams of protein per serving and come with two four-ounce pieces per pack, while the Steakhouse Cut has 37-grams of protein and are great for grilling, pan-searing or even tossing in the air fryer. The Slab is ready for baking or barbecuing, while Pulled is great for use in sandwiches or stir-frys.
The new plant-based steak products from Chunk Foods are priced competitively from $7.99 to $9.99 to make the shift from meat easier to swallow.
The brand is introducing the Steaks and the Steakhouse Cut alongside Slab and Pulled, which each boast a meat-inspired texture and profile to work well as standalone protein options for lunch or dinner. The Steaks have 25-grams of protein per serving and come with two four-ounce pieces per pack, while the Steakhouse Cut has 37-grams of protein and are great for grilling, pan-searing or even tossing in the air fryer. The Slab is ready for baking or barbecuing, while Pulled is great for use in sandwiches or stir-frys.
The new plant-based steak products from Chunk Foods are priced competitively from $7.99 to $9.99 to make the shift from meat easier to swallow.
Trend Themes
1. High-protein Plant-based Meals - The introduction of plant-based steaks with high protein content can attract health-conscious consumers looking for nutritious meat alternatives.
2. Meat Texture Mimicry - Products designed to replicate the texture and flavor of traditional meats are appealing to both vegetarians and meat-eaters seeking familiar culinary experiences.
3. Convenience Plant-based Eating - Ready-to-cook plant-based options like steaks and pulled 'meat' cater to consumers seeking convenient, yet healthy meal solutions.
Industry Implications
1. Food Technology - Innovations in food technology are enabling the creation of plant-based products that closely mimic the taste and texture of real meat.
2. Retail Grocery - Competitive pricing and versatile plant-based products are pivotal for grocery stores aiming to expand their plant-based offerings and attract a broader customer base.
3. Health and Wellness - The rise of protein-rich plant-based alternatives supports the growing consumer demand for healthier protein sources.
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