PLNT Burger's Chik’n Parm Promotes Sustainable Choices
Laura McQuarrie — September 30, 2023 — Lifestyle
References: plntburger & vegconomist
PLNT Burger's Chik’n Parm is a new, limited-time menu item that the plant-based fast-casual eatery created in collaboration with premium Italian food producer Bona Furtuna. This meatless sandwich spotlights Bona Furtuna’s Original Passata Tomato Sauce straight from the company's Sicilian farm, and the Chik’n Parm is served with a side of PLNT Burger’s Crispy Herb Fries seasoned with Bona Furtuna’s Cacio E Pepe Blend. The "meat" of the sandwich is made up of a Meati Chik’n patty and its crispness is offset with smooth, melty Vertage Cheese cashew mozzarella.
Regardless of their dietary preferences, many people are opening their minds to plant-based alternatives and this special sandwich represents a more sustainable choice than its traditional meaty counterpart.
Regardless of their dietary preferences, many people are opening their minds to plant-based alternatives and this special sandwich represents a more sustainable choice than its traditional meaty counterpart.
Trend Themes
1. Plant-based Alternatives - The rise of plant-based alternatives is prompting businesses to cater to the growing demand for sustainable food options.
2. Limited-edition Menu Items - Limited-edition menu items like PLNT Burger's Chik'n Parm capitalize on consumer interest in unique and exclusive offerings.
3. Collaborations with Premium Suppliers - Collaborations between fast-casual eateries and premium suppliers like Bona Furtuna provide opportunities to showcase high-quality and sustainable ingredients in innovative ways.
Industry Implications
1. Fast-casual Dining - Fast-casual dining establishments are innovating their menus to cater to the increasing consumer demand for plant-based and sustainable food options.
2. Plant-based Food Production - The plant-based food production industry is thriving as more businesses seek to develop and market innovative and delicious meatless alternatives.
3. Premium Food Suppliers - Premium food suppliers, like Bona Furtuna, have the chance to collaborate with fast-casual eateries and tap into the growing market for sustainable and high-quality ingredients.
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