Ideas
Explore the world's #1 largest database of ideas and innovations, with 477,692 inspiring examples.
Trend Reports
Discover why 1,285 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,285 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 477,692 cutting edge ideas.

Alternative Egg Protein Partnerships

Clean the Sky - Positive Eco Trends & Breakthroughs

The Every Co. Partnered to Replace Eggs in Alternative Meats

— June 4, 2024 — Social Good
Unilever brand The Vegetarian Butcher has joined forces with The Every Co. to address a critical aspect of plant-based meat production: replacing eggs. The partnership aims to incorporate The Every Co.'s alternative egg proteins into The Vegetarian Butcher’s plant-based meat products, essentially making the resulting products fully vegan. The Vegetarian Butcher’s product lineup, which includes items like “little willies,” “no beef burgers,” and “unbelievaballs,” relies on soy-based formulations. By leveraging The Every Co.'s innovative liquid egg developed through precision fermentation, The Vegetarian Butcher seeks to enhance its offerings while maintaining the delicious taste and texture that consumers expect.

The Every Co., formerly known as Clara Foods, has pioneered the creation of nature-equivalent egg products without relying on hens. Its flagship product, EVERY Egg, is produced using precision fermentation technology, transforming yeast into egg proteins. This breakthrough ingredient aligns perfectly with The Vegetarian Butcher’s mission to free animals from the food chain.

Image Credit: The Vegetarian Butcher, The Every Co.
Trend Themes
1. Precision-fermented Egg Alternatives - The integration of precision-fermented egg proteins allows plant-based meat products to achieve improved taste and texture while remaining fully vegan.
2. Plant-based Meat Expansion - Broadening the range of plant-based meat products that no longer need traditional egg ingredients opens up new opportunities for vegan food innovation.
3. Collaborative Vegan Solutions - Partnerships between different sectors within the alternative protein industry can lead to the development of more comprehensive and appealing vegan products.
Industry Implications
1. Alternative Protein Industry - By incorporating precision-fermented egg substitutes, companies can push the boundaries of plant-based foods and attract a larger market segment.
2. Biotechnology - The use of precision fermentation in developing nature-equivalent proteins highlights the growing importance of biotechnology in food production.
3. Vegan Food Manufacturing - The ability to produce completely animal-free products can revolutionize the vegan food manufacturing industry and cater to the increasing demand for ethical consumption.
7.7
Score
Popularity
Activity
Freshness