These Plant Up Plant-Based Frozen Appetizers are Arriving in Canada
Michael Hemsworth — January 18, 2024 — Lifestyle
References: plantup & vegconomist
These new Plant Up plant-based frozen appetizers are being launched by the Canada-based brand as a series of delicious products perfect for satisfying the burgeoning demand for meat-free fare.
The products include the Butter Chik'n Bites and the Shawarma Bites, which are both crafted with high-quality ingredients to prioritize flavor in every bite. The Butter Chik'n Bites prioritize traditional Indian cuisine flavors with a soy protein-based chik'n, while the Shawarma Bites put Middle Eastern spices and seasonings in the spotlight with a meat-free recipe to boot.
Founder and CEO Aamir Malkani spoke further on the inspiration behind the Plant Up plant-based frozen appetizers saying, "With over 500,000 people moving to Canada each year, mainstream retailers seem to have taken notice of this. As the lines between the international aisle and mainstream aisles blur, ethnic foods have gone from a ‘Nice’ to have to ‘Need’ to have. Plant Up is positioned in a sweet spot as it embraces this diversity and offers customers flavours and taste profiles that represent this growing diversity of Canada.”
Image Credit: Plant Up
The products include the Butter Chik'n Bites and the Shawarma Bites, which are both crafted with high-quality ingredients to prioritize flavor in every bite. The Butter Chik'n Bites prioritize traditional Indian cuisine flavors with a soy protein-based chik'n, while the Shawarma Bites put Middle Eastern spices and seasonings in the spotlight with a meat-free recipe to boot.
Founder and CEO Aamir Malkani spoke further on the inspiration behind the Plant Up plant-based frozen appetizers saying, "With over 500,000 people moving to Canada each year, mainstream retailers seem to have taken notice of this. As the lines between the international aisle and mainstream aisles blur, ethnic foods have gone from a ‘Nice’ to have to ‘Need’ to have. Plant Up is positioned in a sweet spot as it embraces this diversity and offers customers flavours and taste profiles that represent this growing diversity of Canada.”
Image Credit: Plant Up
Trend Themes
1. Plant-based Frozen Appetizers - The rise of plant-based frozen appetizers reflects the growing demand for meat-free fare.
2. Ethnic Foods Going Mainstream - The blurring of lines between international and mainstream aisles has elevated the status of ethnic foods from a 'Nice' to have to a 'Need' to have.
3. Diversity-inspired Flavors - Brands like Plant Up are capitalizing on the growing diversity of Canada by offering flavors and taste profiles that represent this demographic shift.
Industry Implications
1. Frozen Food Industry - The launch of plant-based frozen appetizers presents an opportunity for the frozen food industry to tap into the rising demand for meat-free options.
2. Retail Industry - The increasing popularity of plant-based frozen appetizers requires mainstream retailers to adapt their offerings to meet the growing demand for vegetarian and vegan options.
3. Food Manufacturing Industry - Food manufacturers can explore disruptive innovation opportunities by developing innovative plant-based products that cater to diverse flavor preferences and dietary restrictions.
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