Ideas
Explore the world's #1 largest database of ideas and innovations, with 475,031 inspiring examples.
Trend Reports
Discover why 1,276 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 305,539 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,276 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 305,539 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,223 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 475,031 cutting edge ideas.

Heat-and-Eat Plant-Based Meals

The Merchant Gourmet Meals in Minutes Range Has Three Products

— August 19, 2024 — Lifestyle
Convenience and nutrition combine with the new Merchant Gourmet Meals in Minutes range as a lineup of products perfect for helping consumers to easily enjoy a plant-based meal at their leisure.

The product range consists of three options including the 3 Bean & Lentil Chilli, Lentil & Chickpea Tagine and the Thai Green Lentil Curry, which are each packaged inside ambient pouches. The meals are each ready to eat in two-minutes in the microwave, and are naturally high in protein and fiber with a 100% plant-based recipe to enjoy. Priced at £2.50 per 280-gram pouch, the meals are available now at Sainsbury's and directly from the brand online.

Managing Director Richard Peake spoke on the Merchant Gourmet Meals in Minutes range saying, "We’ve seen increasing distrust of ultra-processed meat substitutes as a source of protein – 54% say they avoid plant-based meat substitutes because they are ultra- processed. At Merchant Gourmet, we wanted to address this need for healthy, yet convenient food directly, with our high-protein, plant-based Meals in Minutes pouches.”
Trend Themes
1. Convenient Plant-based Meals - Rising consumer demand for quick and healthy meals highlights a shift towards UHT-processed plant-based foods that facilitate easy meal preparation.
2. Trust in Natural Ingredients - Increasing consumer skepticism about ultra-processed foods promotes brands offering transparent, minimally processed meal options.
3. High-protein Diets - The focus on high-protein plant-based foods responds to nutritional preferences that prioritize muscle health and overall well-being.
Industry Implications
1. Food and Beverage - Evolving dietary trends reflecting a preference for plant-based, high-protein foods reshape product offerings in the ready-to-eat meals segment.
2. Health and Wellness - Interest in nutritious, minimally processed foods underlines transformations within the health and wellness sector as it leans towards better ingredient transparency.
3. Retail and E-commerce - Changes in consumer food purchasing habits drive demand for convenient, healthy meal solutions in retail and direct-to-consumer sales channels.
6
Score
Popularity
Activity
Freshness