The Wagamama Vegan Brunch Menu Remixes Traditional Recipes
Michael Hemsworth — August 8, 2024 — Lifestyle
References: wagamama & vegconomist
The Wagamama vegan brunch menu is the brand's first range of plant-based dishes that offer a new take on some brunch classics for customers to give a go. The menu from the Asian cuisine-inspired UK restaurant chain includes two types of breakfast bao buns in Vegan Bacon & Mushroom and Vegan Sausage & Mushroom. The menu also includes the big vegan breakfast with plant-based sausage and bacon, hash browns, grilled tomato, smashed avocado with tofu and edamame, spinach, teriyaki mushrooms, baked beans and a side toast.
Chief Marketing Officer Kay Bartlett spoke on the Wagamama vegan brunch menu saying, "We’ve seen an increase in consumer demand for an all-day dining offering and appetite for brunch dishes. This announcement is in response to that, and we’re thrilled to introduce our Wagamama take on brunch. The decision to open our restaurants at 8.30 a.m. has involved a great amount of hard work and dedication from our brilliant teams and we’re all really proud and excited about this latest round of innovation and chapter in the Wagamama story.”
Image Credit: Wagamama
Chief Marketing Officer Kay Bartlett spoke on the Wagamama vegan brunch menu saying, "We’ve seen an increase in consumer demand for an all-day dining offering and appetite for brunch dishes. This announcement is in response to that, and we’re thrilled to introduce our Wagamama take on brunch. The decision to open our restaurants at 8.30 a.m. has involved a great amount of hard work and dedication from our brilliant teams and we’re all really proud and excited about this latest round of innovation and chapter in the Wagamama story.”
Image Credit: Wagamama
Trend Themes
1. Vegan Brunch Innovation - Wagamama's introduction of a vegan brunch menu signals a transformative approach to traditional morning meals by making plant-based options mainstream.
2. All-day Dining Expansion - Expanding into all-day dining, Wagamama leverages the growing consumer demand for flexible meal times and diverse menu options throughout the day.
3. Asian-inspired Vegan Cuisine - By incorporating Asian flavors into vegan brunch offerings, Wagamama creates a disruptive fusion that appeals to both vegan and non-vegan customers looking for unique tastes.
Industry Implications
1. Restaurant and Food Service - The food service industry can explore new audience segments by incorporating innovative vegan options that cater to diverse dietary preferences.
2. Plant-based Food Products - Producers in the plant-based sector have the opportunity to develop new ingredients and products that can be featured in creative brunch menus.
3. Hospitality and Leisure - The hospitality industry stands to benefit from integrating creative, health-conscious dining options that enhance guest experiences and widen appeal.
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