Beyond Meat's 'Beyond Sausage' Has More Protein Than a Pork Sausage
Laura McQuarrie — December 18, 2017 — Lifestyle
References: beyondmeat & livekindly.co
Following the success of its Beyond Burger, which is in high demand from restaurants and supermarkets, Beyond Meat newly launched the 'Beyond Sausage,' another plant-based alternative that is packed with protein and promises to cook just like a real meat product.
In fact, the Beyond Sausage boasts more protein than a pork sausage, as well as less fat, saturated fat, sodium and fewer calories. The sausages are made with a blend of blend of peas, fava beans and rice, plus beets, which help to create an authentic meat-like color. As sausages can either be naturally or artificially cased, Beyond Meat opted for a 100% plant-based casing derived from algae.
The Beyond Sausage is now being introduced as a better-for-you alternative to meat that comes in three varieties: Original Bratwurst, Hot Italian and Sweet Italian.
In fact, the Beyond Sausage boasts more protein than a pork sausage, as well as less fat, saturated fat, sodium and fewer calories. The sausages are made with a blend of blend of peas, fava beans and rice, plus beets, which help to create an authentic meat-like color. As sausages can either be naturally or artificially cased, Beyond Meat opted for a 100% plant-based casing derived from algae.
The Beyond Sausage is now being introduced as a better-for-you alternative to meat that comes in three varieties: Original Bratwurst, Hot Italian and Sweet Italian.
Trend Themes
1. Plant-based Protein - Disruptive innovation opportunity: Develop new plant-based protein sources and products to meet the growing demand for meat alternatives.
2. Better-for-you Alternatives - Disruptive innovation opportunity: Create healthier alternatives to traditional meat products by reducing fat, sodium, and calories.
3. Authentic Meat-like Color - Disruptive innovation opportunity: Develop natural colorants and additives to create plant-based products that resemble meat in both taste and appearance.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Expand and improve the plant-based protein industry by creating new product offerings and enhancing existing ones.
2. Meat Alternatives - Disruptive innovation opportunity: Innovate the meat alternatives industry by developing plant-based sausages and other meat substitutes that closely mimic the taste and texture of real meat.
3. Healthy Living - Disruptive innovation opportunity: Cater to health-conscious consumers by providing better-for-you alternatives to traditional meat products that are lower in fat, sodium, and calories.
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