The need for increased action and awareness for local and worldwide social causes is rising, and the November 2022 social good trends spotlight the most innovative initiatives.
One noteworthy example comes from Julie, an emergency contraceptive. The creators believe it is crucial for young women to have access to affordable contraceptive options -- options that are now largely inaccessible in light of the recent overturning of Roe v. Wade. The new startup recently launched a Walmart-exclusive emergency contraceptive pill that targets Gen Z and Millennial women.
Another medical example comes from Uber and DoorDash, who recently partnered with Walgreens to deliver COVID antiviral Paxlovid for free to underserved neighborhoods. "This partnership is yet another way in which Uber’s technology can help Americans recover from the pandemic and make lifesaving healthcare more accessible," Caitlin Donovan, general manager of Uber Health, said in a statement.
Top 30 Social Good Trends in November
33
Workwear-Inspired Footwear Designs
The Converse x Sky High Farm Collaboration Features a New Drop
32
Natural Hair Portraits
Dove's Reclaiming School Picture Day Campaign Recreates Student Portraits
31
Social Good Denim Collections
unspun Debuts Collaboration with Bráulio Amado of Bad Studio
30
Gen Z-Targeted Contraceptives
Julieco Launches Contraceptives for the Younger Generation
29
Branded Feminine Product Donations
SOS and Rael Partner to Give Away 200,000 Free Tampons and Pads
28
Product-Tracking Digital Brochures
'Another Tomorrow' Partnered with 'EVRYTHNG' for Transparency
27
Textural Color-Indicating Buttons
The 'HUEPIN' Buttons Support the Visually Impaired
26
Healthy Eating Grocery Initiatives
Instacart Introduces New 'Instacart Health' Project
25
Cancer Awareness-Raising Tacos
Chef Crenn’s New Baja Style Shrimp Tacos Support Cancer Awareness
24
Offline Coding Databases
Stack Overflow is Working with Kiwix to Bring its Library Offline
23
Curated Digital Alcohol Brochures
'Haus' Augments its Bottles with Curated Recipes and Playlists
22
Service Humans Programs
Mars Petcare & Kaitlyn Bristowe Launch 'Service Humans Needed' Program
21
Uplifting Breast Cancer Initiatives
The Uncovered Project by Rethink Breast Cancer Supports BIPOC
20
Charitable Flower Deliveries
Callia and Breast Cancer Canada Have Partenered for a Good Cause
19
Rum-Infused BBQ Sauces
Sailor Jerry and Grill Your Ass Off Debut a New BBQ Sauce for Veteran's Day
18
Green Coffee Platforms
The Almacena Platform is Working to Connect the Green Coffee Marketplace
17
Restaurant Worker Healthcare
Concorde Introduces Extensive Healthcare For Its Full-Time Workers
16
Celebrity-Branded Pizza Dishes
Papa Johns Brought Back the 'Shaq-a-Roni' Pizza for a Limited Time
15
Doll-Themed Limited-Edition Cars
Maserati Unveiled a Pink Barbie-Inspired 2023 Grecale Crossover
14
Paxlovid Delivery Programs
Uber and Doordash Will Deliver Free Paxlovid to Vulnerable Areas
13
Accessible Outdoor Events
CLIF Donates $50,000 to Expand Nature Canada's NatureHood Program
12
Homeless Awareness Films
Robert Craig Films Debuted 'No Address' to Showcase the Homeless Crisis
11
Veteran-Supporting Energy Cans
C4 Energy Collaborates with the Wounded Warrior Project
10
Digital Poppy Fundraisers
Letters Home Remind Canadians of Wartime Sacrifice for Remembrance Day
9
Charitable Digital Brochures
C.O Cosméticos Partnered with SOS Pantanal on QR Code Initiative
8
Black-Owned Restaurant Initiatives
Pepsi Enlists Chef Carla Hall to Kick-Off 'Pepsi Dig In Day'
7
Diverse Battle Royale Characters
EA Games Announced the Latest Apex Legends Character 'Catalyst'
6
Charitable Face Mists
Om Organics Donated 15% of All Proceeds of Its Limited-Edition Face Mist
5
Charitable Retailer Partnerships
JCPenney & HairToStay are Supporting Low-Income Cancer Patients
4
Halloween Safety Programs
Nissan Canada and Waze partner to Bring Back Glow Guards
3
Inclusive Job Networks
Inployable is an Employment Community for People with Down Syndrome
2
Youth-Benefiting Esports Platforms
Valhallan Acquires Youth Esports Platform NXT UP Esports
1
Tex-Mex Cancer Campaigns
Just in Queso Launches a Campaign for Breast Cancer Research Foundation
Related Ideas
Hyper-Personalized AI Health Coaches
Thrive Global & OpenAI Startup Fund Deliver Thrive AI Health
Mental Health Awareness Totes
ALDO and Kids Help Phone Join Forces on the HEARTTOTE
Cinematic Holiday Retail Pop-Ups
Bloomingdale's Announced a 'Wicked Good Holiday' Campaign
College-Targeted Food Pop-Ups
Uber Hosts 'The One Shop' Across University Campuses
Exclusive Brand Ambassador Programs
Better for All Seeks to Promote More Eco-Friendly Practices
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Uplifting Social Media Campaigns
Optimism Your Feed Helps Social Media Users Retrain the Algorithm
Viral Social Shopping Apps
The Claim App Helps Gen Z and Brands Authentically Discover One Another
Digital-First Scavenger Hunts
Chipotle Opts for Influencer Marketing for its Giveaway Promotion
Charitable Streaming Service Pop-Ups
All Proceeds from 'As Seen on Netflix' Support Mental Health
QSR Hunger Initiatives
Starbucks Expands FoodShare Program with Customer Participation Options
Cosmetic Delivery Services
DoorDash, Sally Beauty and Mac Cosmetics Unite for New Delivery Options
Kind Gardening Pop-Ups
Mrs. Meyer's Compassion Store Trades Generous Acts for Garden Essentials
Fandom-Friendly Campaigns
WhatsApp & Netflix Unite for a Squid Game Fandom Celebration
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Healthcare-Supporting Burrito Campaigns
Chipotle is Giving $1M in Burritos to Healthcare Workers
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Best-Selling Adaptive Apparel
Anthropologie Launches a New Adaptive Apparel Capsule
Data-Driven QSR Campaigns
Burger King's BK Unwrapped Reveals Customers' 2024 Ordering Preferences
Do-Good Metaverse Campaigns
Comic Relief US and Nickelodeon Empower Kids in Roblox and Beyond
Cheeky Emergency Pizza Campaigns
Domino’s Emergency Pizza Program is Running Until January 2025
Mindful Athletic Brand Initiatives
Nike's 'Wellness Collective' Promotes 5 Key Wellness Pillars
Beauty Brand Community Initiatives
Thrive Causemetics and Beauty 2 The Streetz Partnered in LA
Dating-App Holiday Campaigns
Bumble Holiday Campaign Sparks Real-Life Connections This Season
Streetwear Awareness Initiatives
Streetwear Brand, Worldclass Debuts on Giving Tuesday
Credit Card Benefit Expansions
DoorDash and Chase Will Offer New Grocery Benefits
Trend Prediction Services
Tagwalk Revolutionizes Fashion Forecasting with a New AI Dashboard
Romantic On-Demand Gift Deliveries
Minted and DoorDash Have Partnered for On-Demand Delivery
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Live Shopping Flagships
Outlandish's Santa Monica Location Supports Live Social Media Shopping
eCommerce Medication Platforms
GoodRx Launched a new DTC Platform with Opill Birth Control
Hands-Free Driving Campaigns
Ford UK's Social Campaign Shares Merch for the "Passenger Princess"
Shoppable CPG Ads
Instacart-Powered Shoppable Video Ads are Coming to YouTube
Rebranded Food Delivery Apps
Skip Revamps Its Brand Identity to 'Skip to the Good Part'
Gen Z-Centered Health Apps
RTRO Lauches with ChatGPT with a Focus on Mental Health
Gen Z Sustainability Campaigns
PUMA Recruits Gen Z Leaders to Showcase How They Live Sustainably
Tech Rebellion Campaigns
Lush is Continuing Its Big Tech Rebellion for Black Friday
Real-Time Trending Spot Features
Roadtrippers Introduces the Trending Spots Feature to Its App
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
Experiential Social Clubs
Marshalls' Good Stuff Social Club Empowers & Connects Women
Immersive Virtual Pop-Ups
Benefit Launches Virtual 'Benemart' Concept for Holiday Shopping
Mental Health Snack Initiatives
Pringles Relaunched a QR Design for Exclusive Movember Tubes
Cancer Patient Nutrition Initiatives
FarmboxRx and Unite for HER Partnered to Offer Free Groceries
Value-Based Shopping Apps
Veebs Encourages Consumers to Learn About a Brand's Ethical Values
Rideshare Delivery Partnerships
DoorDash and Lyft Partnered to Offer Perks to DashPass Members
Inclusive Digital Platform Experiences
Google Launches More Inclusive Assistance to its Platforms
Expanded Food Delivery Apps
Instacart Partners with Uber Eats to Expand its Delivery Services
Kindness-Promoting Beverage Campaigns
Culture Pop Soda Partners with Point Guard Derrick White
Interactive Connected Packaging
Asahi Beverages Philippines Debuts a New Experience
Financial Challenges Mobile Apps
The Achieve GOOD™ App Aims to Assist Consumers with Debt
Delivery-Based Food Rescue Initiatives
Albertsons Companies and Uber Partner on Food Rescue
Youth-Focused Pizza Launches
Domino's Pizza Relaunches its Gen Z-Focused Emergency Pizza Promotion
Stylish Soda Pop-Ups
Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW
Charity Health-Tech Apps
Helpster Charity Connects Sectors to provide Essential Healthcare
Forward-Thinking Wedding Pop-Ups
Anthropologie Weddings x Pinterest Shares Emerging Styles
Accessible Superfood Beauty Brands
Goop Unveils a New Affordable Beauty Brand at Target and Amazon
Urinary Tract Health Products
These Uqora Products are Arriving at Walgreens
Do-Good Pizza Taste Tests
The Good Tastes Better Social Experiment Sees Purpose Impact Perception
Healthcare Innovation-Enhancing Platforms
Chiesi Launches 'The Impulse' for Healthcare Innovations
Caregiver-Supporting Mobile Solutions
Uber Health Has Introduced Uber Caregiver
Eco-Friendly Pet Programs
Mars Petcare and Big Idea Ventures Launch a Sustainable Pet Food Program
Anti-Doomscrolling Robots
NABS & Amplify Created the DoomScroller for World Mental Health Day
Wellness-Focused Retailer Ranges
Target is Welcoming More Than 1,000 Wellness Products
Philanthropic Cosmetic Brand Initiatives
Kiehl’s Open Doors Supports LGBTQ+ Homeless Youth
Colorful Kitchen Pop-Ups
Primal Kitchen Partners with Pintrest for a Special Initiative
Branded Warm Clothing Donations
UNIQLO Stands Out with Its Heart of LifeWear Initiative
Food Bank Delivery Programs
Skip Partners with Food Banks Canada for At-Home Donation Pickups
Gen Z Anti-Loneliness Funds
Hinge Combats Loneliness for Gen Z - $1M Fund
On-Demand Wellness Deliveries
DoorDash and The Vitamin Shoppe Will Offer On-Demand Delivery
Revamped Private Label Ranges
The Target up&up Collection Has Been Expanded and Updated
Social Shopping Networks
Stage TEN Empowers Creators to Build Their Own Live Shopping Channel
Quickly Accessible Health Information
YouTube's Announced First Aid Information Shelves
Empowering Beauty Campaigns
UNice & EBeauty Launch Unice Pink Love — Empowering Pink Warriors
Web Browser-Focused Rebate Programs
Shift is Launching the Toggle Tax Rebate Program
Viral Oversized Waistband Hoodies
Unfinished Apparel Aims to Support Mental Health Awareness
Feel-Good Financial Campaigns
Ally Financial's Banksgiving Supports Customers in Need with Funds
Purposeful Gifting Pop-Ups
The Body Shop's Advent of Change Pop-Up Shares Gifts That Give Back
QSR Drone Delivery Partnerships
Wendy's, DoorDash and Wing Join to Fly Food to Customers
Women's Healthcare Books
Evvy Launched a Gender Health Gap Book for Equal Research Day
Elevated Private Food Ranges
Bettergoods is the First New Store Brand from Walmart in 20 Years
Loneliness-Combating Social Campaigns
Hinge Launches the New One More Hour Campaign and Fund
Nutritional Supplement Deliveries
Uber Eats and The Vitamin Shoppe Have Forged a Partnership
Gen Z-Supporting Benefit Policies
Chipotle Launches a New Benefits Program for its Gen Z Employees
Accessible Online Retail Initiatives
Instacart and Walgreens Partnered to Accept SNAP/EBT Online
Accessible Mental Health Trainings
Maybelline Brave Talk is an Empowering Five-Step Online Program
Environmental Sustainability Business Initiatives
Butterfly Pavilion Organized a Special Coalition
Text-to-Pay Prescription Services
Emporos Patient Pay Offers a Mobile-First Experience
Short-Form Foodie Feeds
Uber Eats is Testing Out a New Vertical Feed Like TikTok and Instagram
Simplified Loyalty Programs
CVS Pharmacy Adds Two More Membership Tiers to its Reward Program
Social Justice Desert Campaigns
Ben & Jerry's 'Make Some Motherchunkin' Change' Campaign Debuted
TV Game-Inspired Pizza Campaigns
Netflix and Domino's Join on Emergency Pizza Campaigns
Charitable Advent Calendars
24 Good Deeds Offers a Digital Advent Calendar with a Purpose
Speedy Beauty Product Deliveries
DoorDash and Ulta Beauty Partnered for Same-Day Delivery
Marketing Social Advocacy Tools
Nut Tree Helps Smaller Brands Boost Their Presence
Friendsgiving Event Series
Butterball and Bumble Foster Togetherness with #FindYourTable
Pizza Craving Campaigns
Domino's Pizza and WorkInProgress Launch the Emergency Pizza Campaign
Recycling Fashion Promotions
&OR Partnered with SuperCircle for Global Recycling Day in November
Toxic-Free Election Challenges
Stonyfield Organic Addresses Both Environmental and Social Concerns
Halloween-Themed Delivery Partnerships
Uber's Partnership with Spirit Halloween is Spooky
Artwork-Adorned Reusable Bags
This Giant Food Reusable Bag Campaign Supports Nonprofits
Health Equity Initiatives
Staples Canada's 'Close the Gap' Campaign Addresses Health Disparities
Social Good Computer Drives
Digitunity Partners with OBAE to Address Technological Barriers
Pro-Community Social Media Apps
Take Creates Real Life Interactions Through a Social Network
Chronic Desease Advocacy Groups
A Coalition of Wellness Companies Form End Chronic Disease
Mental Health-Focused Brand Initiatives
Maybelline New York Partners with WHO Foundation
Voting Day Rideshare Deals
Lyft Rolls Out Its Most Extensive Voting Initiative to Date
Same-Day Grocer Delivery Benefits
Instacart and SNAP Will Offer Same-Day Delivery for Recipients
Joy-Inspired Beauty Campaigns
Ulta Beauty Launches the Joy Project, a Ground-Breaking Study
Retailer Pet Telehealth Benefits
Walmart+ and Pawp Partnered to Connect Members to Vets
Sitcom-Style Thanksgiving Campaigns
Whipshots & Patti’s Good Life Teamed Up to Make New Traditions
Health-First Funding Initiatives
Gilead Sciences is Aiming to Bolster HIV Prevention in the U.S
Heartwarming Holiday Initiatives
United Airlines Debuts the North Pole Hub Through Fantasy Flights
Disaster Relief-Supporting Pr Initiatives
Publicity for Good Supports Hurricane Helene Relief
Viral Political Campaign Accessories
The Viral Harris-Walz Camo Hat Appeals to Gen Z Voters
Medication Delivery Partnership Campaigns
Mucinex and DoorDash Partnered on a New Campaign
Financial Literacy Platforms
Secret U Supports Gen Z Women with Free Tools for Financial Success
On-Demand Grocer Deliveries
Sprouts Farmers Market and Uber Eats Partnered for Fast Delivery
Third-Party Coupon Providers
Instacart Taps Ibotta to Provide Customers with Digital Coupons
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Activism-Focused Apparel Capsules
Aéropostale and Global Citizen Launch a New Apparel Collection
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
Inclusive Women's Health Forums
The Online Health Community Offers Topic-Specific Connection
Social Isolation-Combating Platforms
TimeBank by Healthfirst Foundation Has Debuted a New Platform
Naloxone Festival Partnerships
Walgreens and This Must Be The Place Partnered to Combat Overdoses
Connective Non-Profit Funding
Wingtap Connects Users with Charities in Need of Fund
Inventive Charity Initiatives
Spark Financial's Annual Charity Initiative is for Autism Awareness
Healthcare Marketing Deals
Haleon Taps Collectively to Enhance its Influencer Marketing Strategies
Nutrition Brand Investment Rounds
Squared Circles Plans to Launch Five Brands in the Near Future
Social Good Brand Practices
Dignity Coconuts Positions Itself to Combat Human Trafficking
Love-Centric Public Service Announcements
Ad Council & R/GA Debut the Love Has No Labels Campaign
Health System Improvement Initiatives
Eli Lilly and Company Has Announced a Donation to UNICEF
Anonymous Gratitude-Exchanging Platforms
'A Little Optimism' Let's People Share Weekly Gratitudes
Digital Community-Branded Product Lines
The Girl Math Gang Debuts New Product Offerings
Collaborative Retailer Health Programs
Kroger and Soda Health Created the Smart Benefits Program
Anti-Stigma Cold Sore Treatments
Julie Aims to Destigmatize Cold Sores
City-Wide Food Drive Events
VGTNYC Supports City Harvest Through a Food Drive Event
Mental Health Community Engagement
OOt Social Health Recently Launched Its Application
Charitable Esports Projects
Epic Foundation Launches the Esports for Good Initiative
Youth-Focused Non-Profit Programs
In Tandem's Youth Voice Fellowship Offers Paid Opportunities