Minted and DoorDash Have Partnered for On-Demand Delivery
Michael Hemsworth — February 8, 2024 — Business
References: minted & progressivegrocer
Minted and DoorDash have partnered to provide consumers with the ability to send out an offering to a special someone this Valentine's Day in an on-demand manner. The partnership will see greeting cards on the Minted marketplace capable of being sent out through DoorDash, which is perfect for last-minute gifting. The partnership is meant to cater to Millennial and Gen Z consumers who are frequent users of online food delivery services to help them seamlessly send out gifts in a seamless manner.
Co-Founder and CEO of Minted Melissa Kim commented on the Minted and DoorDash partnership saying, "Millennials and Gen Z consumers seek the right balance in the products they buy: where convenience meets quality. At the same time, younger consumers increasingly value authenticity and purchases that align with their values. By partnering with DoorDash, Minted makes it possible for consumers to purchase artisanal products that express their individuality — and support the livelihoods of independent artists — with the immediacy and convenience of on-demand delivery.”
Co-Founder and CEO of Minted Melissa Kim commented on the Minted and DoorDash partnership saying, "Millennials and Gen Z consumers seek the right balance in the products they buy: where convenience meets quality. At the same time, younger consumers increasingly value authenticity and purchases that align with their values. By partnering with DoorDash, Minted makes it possible for consumers to purchase artisanal products that express their individuality — and support the livelihoods of independent artists — with the immediacy and convenience of on-demand delivery.”
Trend Themes
1. On-demand Gift Delivery - The partnership between Minted and DoorDash enables on-demand delivery of greeting cards, catering to the needs of time-sensitive customers.
2. Last-minute Gifting - With Minted and DoorDash's collaboration, last-minute gifting becomes easier, appealing to customers who value convenience and immediacy.
3. Seamless Gift Sending - Millennial and Gen Z consumers can now seamlessly send out gifts through DoorDash, aligning with their preference for efficient online services.
Industry Implications
1. E-commerce - The partnership between Minted and DoorDash brings on-demand gift deliveries to the e-commerce industry, addressing the needs of time-sensitive customers.
2. Food Delivery - DoorDash expands its offerings by partnering with Minted, allowing users to not only order food but also send out greeting cards, expanding its reach in the food delivery industry.
3. Artisanal Products - Minted's collaboration with DoorDash provides a seamless channel for the delivery of artisanal products, connecting independent artists with customers who value authenticity.
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