Dove's Reclaiming School Picture Day Campaign Recreates Student Portraits
Laura McQuarrie — October 11, 2022 — Social Good
References: famouscampaigns
School picture day can be a time of dread and anxiety, and even more so for students who face race-based hair discrimination—and for many, the teasing and tormenting turns into life-long trauma. Now, Dove is stepping in to help Black and mixed-race women recreate their school pictures with their natural hair.
For UK Black History Month, Dove launched the Reclaiming School Picture Day campaign to bring awareness to an important issue and empower women to embrace their natural styles. As part of the campaign, Author and social media influencer Stephanie Yeboah shared: “When I was younger, my head of school forced everyone to shave their afros off because they deemed them unkempt, unruly, and not smart-looking.”
The campaign photos celebrate the unique beauty of natural hair and the inspiring women who are standing up for young Black and mixed-heritage students.
For UK Black History Month, Dove launched the Reclaiming School Picture Day campaign to bring awareness to an important issue and empower women to embrace their natural styles. As part of the campaign, Author and social media influencer Stephanie Yeboah shared: “When I was younger, my head of school forced everyone to shave their afros off because they deemed them unkempt, unruly, and not smart-looking.”
The campaign photos celebrate the unique beauty of natural hair and the inspiring women who are standing up for young Black and mixed-heritage students.
Trend Themes
1. Hair Discrimination Awareness - Create advocacy campaigns and training programs to help schools address hair discrimination and empower students with natural hair.
2. Empowering Marginalized Communities - Develop initiatives to celebrate marginalized communities and promote self-confidence in traditionally ignored aspects of identity like natural hair.
3. Representation in Advertising - Invest in advertisements that positively represent marginalized communities, promoting inclusivity and diversity.
Industry Implications
1. Beauty and Personal Care - Introduce hair care products that cater to diverse hair types and promote inclusivity.
2. Education - Provide training and education programs for teachers and school staff about inclusivity and diversity.
3. Advertising - Partner with companies that positively represent marginalized communities to support inclusivity and diversity.
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