SOS and Rael Partner to Give Away 200,000 Free Tampons and Pads
Grace Mahas — October 27, 2022 — Marketing
References: worldofsos & getrael
In partnership with Rael, a 360 holistic feminine and beauty company dedicated to clean period care, intimate care, and skin care, SOS is redefining wellness on the go through a rapid expansion of smart vending machines.
Together the brands are giving away 200,000 tampons and pads at all of SOS’ 100+ machines throughout the next year to increase access to essential personal care products in busy public locations. The partnership is backed by a six-figure investment from Rael and is the largest direct brand investment to date for SOS.
“Every woman has experienced a moment when she needed a tampon and one was nowhere to be found, a frustrating feeling only exacerbated when in a public space like a sporting arena or office building,” said Susanna Twarog, co-founder and co-CEO of SOS. “We believe that all people deserve access to period care products wherever, whenever, and our partnership with Rael helps us bring that mission to fruition as we make their organic, effective pads and tampons available for free in all of our machines.”
Together the brands are giving away 200,000 tampons and pads at all of SOS’ 100+ machines throughout the next year to increase access to essential personal care products in busy public locations. The partnership is backed by a six-figure investment from Rael and is the largest direct brand investment to date for SOS.
“Every woman has experienced a moment when she needed a tampon and one was nowhere to be found, a frustrating feeling only exacerbated when in a public space like a sporting arena or office building,” said Susanna Twarog, co-founder and co-CEO of SOS. “We believe that all people deserve access to period care products wherever, whenever, and our partnership with Rael helps us bring that mission to fruition as we make their organic, effective pads and tampons available for free in all of our machines.”
Trend Themes
1. Smart Vending Machine Expansion - Expanding smart vending machines can provide access to essential personal care products in busy public locations, such as sporting arenas or office buildings.
2. Direct Brand Investment - Direct brand investment is a large opportunity for companies to make meaningful impacts and partnerships, such as Rael's six-figure investment in SOS's initiative.
3. Increased Access to Feminine Care Products - Increasing access to feminine care products, particularly in public spaces, lowers barriers and promotes wellness for all people.
Industry Implications
1. Feminine Care Product Industry - Partnering with vending machine companies to provide free access to products can increase brand awareness and customer loyalty, as well as promote wellness for all people.
2. Smart Vending Machine Industry - Partnering with feminine care product companies to provide essential personal care products can broaden the market and promote social responsibility.
3. Wellness Industry - Increased access to feminine care products is a key component of wellness initiatives, and can position companies as leaders in the industry by addressing this often overlooked necessity.
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