Nissan Canada and Waze partner to Bring Back Glow Guards
Grace Mahas — October 20, 2022 — Special
References: nissan & businesswire
To honor their commitment to making sure Halloween is kept safe and festive, Nissan Canada is partnering with community-driven navigation map app Waze to bring back the Glow Guards program – reflective, self-adhesive stickers that can easily be attached to children’s clothing or Halloween costumes to help make them more visible to drivers.
The partnership between Nissan Canada and Waze aims to inform drivers of trick-or-treating zones on Halloween. The Waze app will prompt a banner to appear when a driver is near a designated trick-or-treat zone to remind drivers to drive carefully when approaching those areas.
“We’re thrilled to partner with Waze to amplify Nissan’s Glow Guards program and to help our community enjoy the festive night, while helping to keep loved ones safer,” said Ken Hearn, Director of Marketing for Nissan Canada Inc. “We encourage Canadians to visit their local dealership to pick up their own Glow Guards as an extra safety element for their children while they Trick or Treat.”
The partnership between Nissan Canada and Waze aims to inform drivers of trick-or-treating zones on Halloween. The Waze app will prompt a banner to appear when a driver is near a designated trick-or-treat zone to remind drivers to drive carefully when approaching those areas.
“We’re thrilled to partner with Waze to amplify Nissan’s Glow Guards program and to help our community enjoy the festive night, while helping to keep loved ones safer,” said Ken Hearn, Director of Marketing for Nissan Canada Inc. “We encourage Canadians to visit their local dealership to pick up their own Glow Guards as an extra safety element for their children while they Trick or Treat.”
Trend Themes
1. Reflective Wearables - Opportunity for businesses to develop reflective wearables or accessories that are not only useful but also fashionable for Halloween and other occasions.
2. Geo-targeted Advertising - Opportunity for businesses to use geolocation data to deliver ads or messages to drivers who are near designated trick-or-treat zones or other events.
3. Safety Programs and Partnerships - Opportunity for businesses to partner with other companies or organizations to develop innovative safety programs that benefit the community while also promoting their brands.
Industry Implications
1. Automotive - Auto manufacturers and dealerships can develop their own programs to promote road safety and provide value-added services to customers.
2. Tech/navigation - Navigation apps and related technologies can be enhanced to provide more location-based information and safety alerts to users.
3. Fashion/apparel - Fashion brands and designers can create reflective clothing or accessories that combine style with safety, especially for outdoor activities and events.
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