When many associate the fall season with neutrals and jewel tones, the November 2017 packaging trends demonstrate that the pastel hues that have dominated the earlier half of the year are not going anywhere.
Riding the continued popularity of 'Millennial Pink,' a number of brands have turned to pastel hues to evoke an Instagram-friendly aesthetic. One brand that has embraced this concept, is Starbucks Korea, which recently teamed up with Pantone to release a line of pastel planners in soothing shades such as pale pink and light blue. Similarly, GIN ME 5.0 also opted for trendy blue and pink hues when tinting the bottles for its premium gin.
With pastels continuing to dominate into the colder months, the November 2017 packaging trends demonstrate that picture perfect packaging is more important to brands than ever before.
Top 50 Packaging Ideas in November
From Chic Popsicle Concepts to Pastel Notebook Collections:
Katherine Pendrill — Nov 26, 2017 — Marketing
50
Zero Waste Food Packaging
Evoware's Biodegradable and Edible Packaging is Made Out of Seaweed
49
Anatomical Dairy Packaging
This Milk Container Packaging Draws Inspiration from a Cow's Physique
48
Simplistic Eco-Friendly Egg Cartons
Tanvi Chaurasia Created the 'Happy Hatch' Packaging Design
47
Ferris Wheel Cosmetic Packaging
The Big Wheel of Sexy from Glamglow Embodies Playful Packaging
46
Glitzy Six-Pack Designs
This Set of Beer for Victoria Craft Beer Week Embraces Gilded Packaging
45
Effect-Focused Cannabis Brands
Canndescent Offers Premium Cannabis for Specialized Purposes
44
Elegant Men's Care Products
'Wise' Offers Thoughtfully Packaged Natural Care Products for Men
43
Sophisticated Popsicle Concepts
Lupchka Was Designed to Differ from Standard Ice Cream Packaging
42
Chocolate-Inspired Lipsticks
The Nude-Tella Lip Whip Collection Takes Cues from Nutella
41
Traditional Medicinal Packaging
Chinese Herb Branding Takes Cues from Customary Containers
40
Youthful Gin Bottles
GIN ME 5.0's Vibrant Gin Spirits Embrace Bold Letters and Illustrations
39
Crystal-Inspired Candles
Bath and Body Works' Single Wick Candles Embrace Mystical Themes
38
Unbranded Beauty Essential Lines
Brandless Has Added 15 New Beauty Products to Its Affordable Line
37
Edible Chocolate Packaging
The Edible Chocolate Box of Chocolates is Handcrafted
36
Collaborative Stationery Creams
L’Occitane and Rifle Paper Co. are Introducing Skincare Sets
35
Rebranded Millennial Supplements
EBOOST's Performance Product Range Now Boasts Bold Designs
34
Minimalist Collaborative Agendas
Pantone and Starbucks Korea are Releasing Pretty Pastel Planners
33
Plastic-Packaged Rosé Wines
Electric Rosé Offers a Distinctly Packaged Wine Product
32
Personalized Bean Cans
For Its Slogan's 50th Anniversary, Heinz is Offering Customized Cans
31
Jewelry-Inspired Makeup Collections
This New MAC Collection Was Created with Robert Lee Morris
30
Handcrafted Small Batch Sodas
Trussings Offers Sodas in Highly Distinct Flavors
29
Ergonomic Flower-Inspired Bottle Caps
United Caps and Wattwilller Collaborated on an Ergonomic Cap
28
Single-Serve Seed Containers
The Seeds Indeed! Packaging is Designed with Convenience in Mind
27
High-End Graffiti Noodle Branding
These Instant Cup Noodles are Exceptionally Branded
26
Ireland-Inspired Potato Chips
Keogh's Crisps Celebrate All-Irish Ingredients Grown on a Farm
25
Subtle Pill Boxes
The 'Duma Pocket' is a Subtle Container for Pharmaceuticals
24
Palm Tree Packaging
This Coconut Yoghurt Brand Got an Endearing Illustrated Makeover
23
Bauhaus-Inspired Juice Bottles
This Concept for 'Lotte' Takes Cues from a German Design Movement
22
Director-Designed Tequila Bottles
This Patrón Limited-Edition Tequila is Ornately Beautiful
21
Unicorn Pony Cosmetic Collections
The Rainbow Makeup Collection is Inspired by My Little Pony
20
Champagne-Inspired Carbonated Drinks
Schweppes' Packaging Resembles an Upscale Bottle of Bubbly
19
Shareable Ganache Sets
Gü Puds' Created a Boxed "Party Pack" of Ganache Desserts
18
Superfood Condiment Collections
Naturya Offers Superfood-Infused Jams and
17
Millennial-Targeted Makeup Lines
'Girl Squad' Celebrates Sisterhood and Shared Experiences
16
Cleaning Company Rebrandings
The BioWash Brand Recently Revamped its Brand Identity
15
Musical Champagne Packages
The Champagne Lanson Music Gift Box Can Be Creatively Repurposed
14
Ancient Grain-Packed Pastas
The GoGo Quinoa Super Grains Pasta is Naturally Gluten-Free
13
Disney-Themed Charitable Cosmetics
Kiehl's Holiday Collection Features a Famous Disney Character
12
Premium Prepackaged Noodle Bowls
The Blount Fine Foods Chicken Ramen Bowl is Ready in 3 Minutes
11
Prepackaged Almond Milk Drinks
The New Starbucks Almond Milk Beverages will Launch in 2018
10
Canteen Pill Packaging
This Water Bottle Pill Package Makes Carrying Medication Convenient
9
Customizable Granola Packaging
Bear Naked Custom Made Offers Quirky, Personalized Packaging
8
Brazilian Caramel Collections
Embaré's 'Brazilian Delights' Celebrates Native Flavors
7
Alpine eCommerce Packaging
Mammut's eCommerce Box Delivers an "Emotional Unboxing Experience"
6
Prepackaged BBQ Meats
The Carl Buddig & Company Kingsford Precooked Meats are Savory
5
Concentrated Cleaner Concepts
Mirjam de Bruijn's 'Twenty' Imagines the Removal of Water Content
4
Refreshingly Simple Rice Beers
The Yeastie Boys Inari Biru Rice Beer is Balanced and Refined
3
Cartoon Chihuahua-Themed Eye Shadows
Too Faced's 'Clover Palette' Features 18 Colorful Shades
2
Fresh Cream Liqueur Collections
Carthy & Black Is Offering a New Cream Liqueur Collection
1
Easy-Resealing Packaging Film
Clear Lam's PrimaPak System is a Thin Resealable Film
Related Ideas
Color-Changing Hot Chocolate Drinks
Crayola Presents Colorful Hot Chocolate to TJ Maxx
Pastel-Hued Springtime Cafe Products
The Starbucks Japan Sakura Collection Has Been Updated
Cartoon Cat-Themed Drinkware
Starbucks and Hello Kitty Launch a Cartoonish Cup Collection
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Portable Icy Blue Cups
Stanley Releases the New Arctic Twist Quencher Cup in a New Blue Colorway
Cat-Inspired Camera Collections
Hello Kitty's Strawberry Kawaii Collection is Nostalgic and Fresh
Pink-Hued Shipping Container Homes
These Pink Shipping Container Homes by Ishita Ganguly are Chic
Marshmallow-Inspired Beauty Collabs
Jet-Puffed & Taste Beauty Made Eye Gels & Scented Face Masks
Pastel-Hued Tech Accessories
These New Apple Accessories are for the iPhone and Apple Watch
Ultra-Femme Floral Tumblers
Stanley's Collaboration with LoveShackFancy Focuses on Dainty Prints
Travel-Friendly Skincare-as-Makeup
MILK MAKEUP Debuted the BOUNCE and JUICY TONES Lip + Cheek Line
Celebratory Sakura Cafe Products
The Starbucks Japan Sakura Collection Kicks Off Hanami Season
Pastel Tonal Sneaker Collections
New Balance Unveils a New Range of Tonal 9060 Sneakers
Sakura-Inspired Snack Boxes
Sakuraco Launches the Beauty of Sakura Box in March
Co-Branded Hydration Tumblers
The Starbucks x Stanley Dropped to Support Starbucks' Winter Menu
Literature-Inspired Packaging Designs
Bennet's Good to Read Packs are Informative
Rococo-Inspired Cosmetic Lines
Flower Knows Calls Attention to Its Violet Strawberry Rococo Line
Paper-Made Chocolate Packaging
Nestlé Quality Street Tubs are Being Trialled in a New Format
Nostalgic Cartoon-Inspired Makeup Capsules
ColourPop Introduces the Exciting Pokémon Collection
Glittering Holiday Drinkware Lines
Starbucks Reserve Roastery Tokyo Has a World of Ice Collection
Color-Centric Web Capsules
Wix Studio x Pantone Introduced a Collection of Web Design Assets
Gold Tonal Collaborative Products
Emirates and PANTONE Join on an Exclusive Collection
Pink-Themed Summer Pop-Ups
The LANEIGE Bounce Around the City Pop-Up Launches in Five U.S. Cities
Whimsical Semi-Permanent Hair Dyes
Arctic Fox Unveils the New Pastel Hour Collection with New Hues
Vibrant Snack Packaging Designs
Cooper Street Snacks Has Unveiled a New Packaging Design
Pastel Anime-Themed Fashions
The Hot Topic x Cinnamoroll Collection is Officially Licensed
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Cozy Luxe Home Fragrances
Pura x Pantone Interprets the 2025 Color of the Year Through Scent
Ready-to-Pour Tinned Spirits
Departed Spirits Disrupts the Category with Flask-Like Packaging
Halloween-Inspired Snacks
Mars Has Released Its Halloween Lineup, Which Includes Seven Products
Crayon-Themed Water Bottles
The Crayola x S'well Collaboration Features Vibrant Bottles
Push-Up Cosmetic Jars
The Quadpack PP-Pop Jar is a Refillable Single-Material Packaging Solution
Pastel Summertime Suitcases
The RIMOWA Essential Cabin Bag Now Comes in Mint and Papaya
Grocery-Themed Holiday Cosmetics
Benefit Cosmetics Presents the Playful Benemart Collection
Recyclable Coffee Packagings
'Tanuii Coffee' Redesigned its Packaging with Paper-Based Pouches
Reformed Yogurt Packagings
Nomadic Redesigned its Packaging to Emphasize Health Benefits
Limited-Edition Spring-Inspired Cosmetic Products
Subtl Beauty Introduces the Spring Stak
Modern Coffee Packaging Designs
Happy™ Products Offers a Range of Coffee to Elevate Mornings
Recyclable Apple Packaging Initiatives
Superfresh Growers Introduces a New Sustainable Packaging
Summer-Inspired Coffee Machines
Nespresso & PANTONE Drop an Unforgettable Mediterranean Summer
Ice Cream-Inspired Candy Bars
These Nestlé Sharing Bags Come in Four Flavor Options
Green Cosmetics Concept Stores
This Innisfree Store Utilizes Bottles in its Architectural Design
Paper-Formed Premium Furniture
Emeline Ong Designs the Pastel Tonal Pastille Collection
Bakery-Inspired Candle Boxes
The Maker Midi Candle Bakery Box is Luxe and Design-Forward
Color-Inspired Spirit Packagings
Jagermeister is Working with Pantone on its Limited-Edition Set
Ergonomic Eco-Friendly Drink Packaging
The Tetra Prisma Aseptic 300 Edge Packaging is Mindful
Mocha-Colored Sticky Notes
Post-it Brand x Pantone Was Inspired by Simple Pleasures
Glittering Springtime Nail Polishes
The OPI Your Way Collection is Ready for Seasonal Change
Food-Hued Serveware
The Pantone x H&M Home Collab Plays with the Colors of Citrus and Peppers
Recyclable Paper-Made Coffee Packaging
JDE Peet's is Rolling Out Recyclable Coffee Packaging
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Fall-Flavored Lip Balms
'Winky Lux's' 'PSL' Lip Balm Tastes Like a Fall Beverage Favorite
Pocket-Sized Skincare Packaging
HCP's Color Capsule Combines the Features of a Tube and Bottle
Cancer Awareness CPG Packaging
This Unilever Pink Packaging Marks Breast Cancer Awareness
Minimalist Collaboration Coffee Carriers
Starbucks x fragment Design Collection Has Two Sizes
Spring-Ready Pastel Outdoor Collections
Clare and Industry West Join Forces on a Collection
Cozy Cartoon-Themed Collaborations
Pleasing Launches a Whimsical Collaboration Inspired by Disney
Reduced Packaging Drink Ranges
The 7-Eleven 7-Select Replenish Range Features a New Bottle Design
Expansive Beauty Packaging Solutions
APC Packaging Extends Sustainable Range with PET Jar Series
Seasonal Drinkware Capsules
The Stanley 'Comfort & Joy' Collaboration Has Arrived for the Holidays
Fall-Ready Denim Campaigns
Pacsun Launched Its Interactive Better in Baggy Denim Campaign
Sustainable Cafe Delivery Cases
This Paper Pulp Coffee Carrier Keeps Drinks Hot or Cold
Pride Month Perfume Packaging
These Jean Paul Gaultier Perfume Bottles Showcase Keith Haring Art
Color Infusion Paint Campaigns
vitaminwater's Paint Your Rent Brightens Lives & Living Spaces
Cookie Tin Beauty Palettes
Kara Beauty's Creative Beauty Palette is Styled Like a Sewing Kit
Dolled-Up Chip Packaging
Stacy's Pita Chips and Barbie Created Collectible Pink Packaging
Peach-Tonal Cookware Capsules
Le Creuset Unveils the Pêche Colorway for Spring Celebrations
All-Red Tomato Rebrands
Pomì Unveils a New Sustainable Design to Attract Consumer Attention
Dazzling Holiday Drinkware Collections
Starbucks Japan Has a New Bright Holiday Drinkware Lineup
Branded Holiday Gifting Suites
Scotch Brand Created a Festive Suite for Wrapping & Packing Gifts
Floral Springtime Ice Creams
The Baskin-Robbins 31 Enjoy Spring Promotion is Launching in Japan
Stylish Soda Pop-Ups
Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW
Spooky Slider Packaging
White Castle Unleashed Limited-Edition Halloween Retail Packaging
Romantic Pink Foam Beverages
Each of Dutch Bros' New Dutch Luv Beverages Feature a Pink Soft Top
Sporty Resort Capsules
Paper x Four Seasons Hampshire Host a Soft Pastel Pop-Up
Luxe Brown Beauty Collabs
An IPSY x Pantone Collaboration is Dropping in 2025
Peach-Hued Lip Glosses
Pantone & Shades By Shan Made The Lip Shine Based on the Color of the Year
Chromatic Inspiration Digital Platforms
The PANTONE Color Insider Tool Serves Color Forecasts
Mousse-Hued Smartphones
Pantone x Motorola Decked Devices Out in the 2025 Color of the Year
Gifting-Friendly Candy Pouches
These M&M’s Peanut Gifting Pouches Come in Four Styles
Nightsky-Inspired Tonal Bicycles
Pantone and Trek Join Forces to Create the Project One Bike
Carbon Neutral Milk Packaging
Neutral Foods Offers a More Sustainable Solution
Pumpkin-Inspired Community-Themed Campaigns
Danone North America Debuts the Tri Pumpkin Campaign
Colorful Kitchen Pop-Ups
Primal Kitchen Partners with Pintrest for a Special Initiative
Color-Themed Teas
TEALEAVES x Pantone Created a Tea Blend Inspired by the Color of the Year
Whimsical Premium Eyewear Collections
Gentle Monster Unveils the New Artful 2024 Collection
Gen Z-Focused Packaging Enhancements
Free The Birds Designed BareMinerals' Serum Packaging
Cartoon-Adorned Parenting Bags
JuJuBe Partners with tokidoki on a Playful Bag Capsule
Portable Cosmetic Tube-Bottles
Quadpack's Tottle Packaging is Convenient, Eco-Friendly & Premium
Autumnal Private Label Treats
These New Kroger Private Selection Products are Arriving for Fall
Treasure Box-Inspired Wellness Packaging
NATPAT Recently Unveiled Redesigned Retail Packaging
Interactive Toothpaste Packaging
Bluemarlin Created the Designs for the Colgate Toothpaste Packs
Versatile Vibrantly Packaged Cosmetics
Polite Society Offers a Series of New Makeup Products
Nostalgic Lip Balm Collections
Camp Burt Introduces its '84 Summer Merch Collection
Phosphorescent Energy Drink Cans
Dynami:t's Cans Glow with Neon and Superbright Effects
Nostalgic Spring-Ready Fashion Capsules
Filling Pieces Unveils its Gelato Games Capsule for SS24
Pastel Blue Monochromatic Sneakers
Joe Freshgoods and New Balance Join Forces Once Again
Romantic Nail Polish Packs
Sally Hansen X LoveShackFancy Collab Takes Cues from the Runway
Expansive Autumnal Coffee Ranges
This New Coffee Collection from The Fresh Market is Fall-Ready
Seasonal Winter Makeup Collections
Chanel's New LES BEIGES Collection is Designed for Winter
Makeup-Inspired Sticker Series
Hitotoki and Smanim Create the Coffret Series for KING JIM
Peach-Tonal Film Packages
Polaroid Releases a Pastel 'Peach Fuzz' Film Variation with Pantone
Y2K-Inspired Eyeshadow Palettes
ColourPop Released a Nostolgic Eyeshadow Palette
Functional Vintage-Inspired Bag Collections
JanSport Presents the 'Retro Series'
Summer-Ready Pastel Sneakers
KITH Presents a Range of Refreshing adidas Sneakers for Summer
Collector's Color Formula Guides
PANTONE and Supreme Introduce the New Formula Guide
Paper Sampling Containers
Arcade Beauty Debuts a Paper-Based Sampling Solution for Beauty Products
Playful Coffee Packaging
Sunday Coffee Project's Packaging is Inspired by Cereal Boxes
Thermochromic Ink Packaging
Thermochromic Ink Enhances Go-GURT’s New Packaging Experience
Brightly Tonal Coffee Machines
Nespresso Launches its Unforgettable Mediterranean Summer Campaign
Vibrantly Packaged Makeup Launches
Polite Society Has Unveiled Three New Products
Space-Themed Cupcake Mixes
Malsena Plius' Galaxy Cupcakes Mix Features a Blueberry Flavor
Planetary-Inspired Glassware Capsules
Pentagon Design Creates the Spherical Mars Collection
Vibrantly Re-Designed Tea Packaging
Chay Tea Has Undergone a Geometric Packaging Rebrand
Color-Inspired Iconic Instant Film
POLAROID Debuts a Polaroid I-Type Film Pack in Peach Fuzz
Ultra-Playful Planner Designs
ban.do Embraces Springtime with Its New Offerings
Revamped Cotton Swab Branding
Q-tips Packaging Has Been Updated for the Brand's 100th Anniversary
Ice Pop Variety Packs
JonnyPops Party Pack Has Eight Servings Per Box
Winter-Themed Japanese Snack Boxes
The TokyoTreat Very Merry Snackmas Box is Packed with Goodies
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
Collaborative Color-Focused Suitcases
Away Taps La Ligne for Two New Orange and Navy Colorways
Pastel Palette Retail Stores
Aro Archive Opens Up a New Store Location in Shoreditch
Popsicle-Polish Crossover Collaborations
Daily Harvest Debuts the Pops and Matching Nail Polishes
Holiday Case Collections
Velvet Caviar's 2024 Holiday Collection is Playful and Festive
Cost-Conscious Customizable Bottles
The Chameleon by Berry Global Makes Fast, Affordable Packaging
Re-Designed Holiday Tins
NEOM's Re-Imagined Packaging Boasts Quality and Style
Pink Sushi Boxes
Dept. Sushi Serves Up Sushi in Chic, Vibrant Boxes
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Returning Lip Balm Colorways
Glossier's Holiday Flavors are Returning for the Season
Bold Limited Edition Palettes
Sephora's Mini Color Shifter Strange Botanicals Eyeshadow is Playful
Weather-Centric Beauty Collections
Newbeauty's Winter 2024 TestTube is Your Winter Beauty Arsenal
Halloween Carbonated Drink Packaging
Tango and 7UP's Two-Litre Packs Get a Spooky Redesign
Aromatic Autumnal Macarons
The Macaron London October Seasonal Macaron Box Has Eight Flavors
Pink-Accented Bakery Packaging
Toufayan Bakeries is Marking Breast Cancer Awareness Month
Curated Autumnal Retailer Collections
ALDI Finds for September Help Shoppers Kick Off Fall
Vibrantly Tonal Dog Collars
Park's Best Creates a New Series of Dog Collars with Graphics
Revamped Honey-Focused Brands
Honibe® Announces a New Brand Revamp for its Product Portfolio
Autumnal Thanksgiving Donut Ranges
The Pinkbox Doughnuts Thanksgiving Treats Come in Eight Options
Autumnal Cinnamon Bun Doughnuts
Pinkbox Doughnuts Has a New Pumpkin Roll Doughnut This Month
Pink-Tonal Suitcase Capsules
Away Releases a New 'Island Pink' Colorway for its Travel Accessories