Aro Archive Opens Up a New Store Location in Shoreditch
Amy Duong — January 23, 2024 — Art & Design
References: aroarchive & dezeen
Fashion retail imprint Aro Archive unveils a look at its latest store location in East London's Shoreditch with a pastel palette. It is designed by its founder Ariana Waiata Sheehan to bring forth a "sense of otherworldliness." The previous store embodied a much more industrial theme along Broadway market.
Waiata expands on the influence, stating that the interior has an escapism theme similar to "a mixture between a mushroom trip and going to visit someone's rich aunty who runs a gallery. We've always had very neutral industrial spaces. But you can get an industrial Zara these days, so time to switch it up and go full personality, which has been scary but so worth it."
Image Credit: John Munro
Waiata expands on the influence, stating that the interior has an escapism theme similar to "a mixture between a mushroom trip and going to visit someone's rich aunty who runs a gallery. We've always had very neutral industrial spaces. But you can get an industrial Zara these days, so time to switch it up and go full personality, which has been scary but so worth it."
Image Credit: John Munro
Trend Themes
1. Pastel Palette Retail - Fashion retail imprint Aro Archive unveils a look at its latest store location in East London's Shoreditch with a pastel palette.
2. Escapism Interior Design - The new Aro Archive store in Shoreditch aims to create an otherworldly feel through its interior design, with an escapism theme described as a 'mixture between a mushroom trip and going to visit someone's rich aunty who runs a gallery.'
3. Switching Up Industrial Spaces - Aro Archive founder Ariana Waiata Sheehan recognizes the changing retail landscape and aims to differentiate by moving away from the typical industrial aesthetic and embracing a full personality pastel palette theme.
Industry Implications
1. Fashion Retail - Fashion retail imprint Aro Archive demonstrates the potential for pastel palette stores in capturing consumer interest and creating a unique brand experience.
2. Interior Design - The Aro Archive store in Shoreditch showcases the opportunity for incorporating an escapism theme in interior design, providing inspiration for designers seeking to create immersive and visually captivating spaces.
3. Retail Merchandising - The shift towards pastel palette and other alternative themes in retail stores, as exemplified by Aro Archive, presents opportunities for retail merchandisers to explore and experiment with different aesthetics to attract and engage customers.
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