Chinese Herb Branding Takes Cues from Customary Containers
Amelia Roblin — October 9, 2017 — Marketing
References: behance.net & packagingoftheworld
The group of designers behind this Chinese herb packaging has worked to cleverly bring Chinese medicine into the modern era. While there is no shortage of global patients who trust the expertise of Eastern treatments, there are better ways in which such remedies can be distributed and sold in the manner of modern medicine.
With Cai Yao Chinese prescription scented tea, the designers focused on branding the six most typical health complaints among the white collar workforce. Half a dozen similar packages were created that harken back to the woven wicker baskets that habitually held Chinese herbs. In this case, they are made in compact sizes and further protected in see-through plastic cartons. The delicate contents are wrapped tightly in cloth, for a gentle and hygienic storage method that's been relied upon for centuries.
With Cai Yao Chinese prescription scented tea, the designers focused on branding the six most typical health complaints among the white collar workforce. Half a dozen similar packages were created that harken back to the woven wicker baskets that habitually held Chinese herbs. In this case, they are made in compact sizes and further protected in see-through plastic cartons. The delicate contents are wrapped tightly in cloth, for a gentle and hygienic storage method that's been relied upon for centuries.
Trend Themes
1. Modernizing Traditional Medicine Packaging - There is an opportunity to update the packaging of traditional medicines to align with modern branding and distribution methods.
2. Incorporating Customized Branding for Traditional Medicines - By branding traditional medicines with specific health complaints, companies can appeal to targeted consumer segments.
3. Hygienic and Compact Packaging for Traditional Medicines - Creating compact, see-through plastic cartons with cloth-wrapped contents can provide a more hygienic and modern storage solution for traditional medicines.
Industry Implications
1. Health and Wellness - The health and wellness industry can explore innovative packaging solutions to update traditional medicine branding and distribution.
2. Pharmaceuticals - Pharmaceutical companies can incorporate customized branding to target specific health complaints with traditional medicines.
3. Packaging and Manufacturing - The packaging and manufacturing industry can develop compact, hygienic packaging solutions for traditional medicines.
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