This Coconut Yoghurt Brand Got an Endearing Illustrated Makeover
Amelia Roblin — October 9, 2017 — Lifestyle
References: otherway & packagingoftheworld
The look of this new coconut yoghurt packaging is as objectively cute as can be, and it reflects the way in which consumers see this brand of dairy-free health food. Those with lactose intolerance feel a rare comfort in consuming such probiotic-rich snack –– a comfort and appeal that's expressed through the lighthearted and childlike drawings on the cartons.
Otherway of London worked with the Coconut Collaborative on a new identity for the product that placed the source front and center. The coconut tree with exaggerated palm leaves contrasts against colorful backgrounds and gets details from doodled elements of the design. Two people, resembling Adam and Eve, are shown picking coconuts from beneath the branches.
It's interesting that youthful and nostalgic strategies are used for the look of the coconut yoghurt packaging. It has the capacity to bring older consumers back to the age before dietary restrictions were a daily hinderance and identifier.
Otherway of London worked with the Coconut Collaborative on a new identity for the product that placed the source front and center. The coconut tree with exaggerated palm leaves contrasts against colorful backgrounds and gets details from doodled elements of the design. Two people, resembling Adam and Eve, are shown picking coconuts from beneath the branches.
It's interesting that youthful and nostalgic strategies are used for the look of the coconut yoghurt packaging. It has the capacity to bring older consumers back to the age before dietary restrictions were a daily hinderance and identifier.
Trend Themes
1. Youthful Packaging Design - The use of youthful and nostalgic strategies in packaging design offers an opportunity to target both older and younger consumers.
2. Expressive Branding - The lighthearted and expressive branding on coconut yoghurt packaging reflects the comfort and appeal of dairy-free health food, creating an opportunity for brands to showcase their unique identity.
3. Consumer-centric Packaging - Placing the source of the product front and center on packaging, like the coconut tree on the palm tree packaging, allows consumers to feel a stronger connection to the brand and its values.
Industry Implications
1. Food and Beverage Packaging - The coconut yoghurt packaging demonstrates the potential for creative and engaging packaging designs in the food and beverage industry.
2. Health Food Brands - The use of expressive and endearing packaging in the coconut yoghurt industry presents an opportunity for health food brands to differentiate themselves and appeal to a wider audience.
3. Design and Branding Agencies - Collaborations between design and branding agencies, like Otherway of London and the Coconut Collaborative, have the potential to create unique and innovative packaging solutions for various industries.
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