Starbucks x fragment Design Collection Has Two Sizes
Michael Hemsworth — December 2, 2023 — Marketing
Starbucks x fragment design collection has been created in collaboration between the brands as a minimalist way for consumers to carry their favorite drinks with them this winter.
The coffee accessory collection includes matte bottles in 580ml and 1,080ml size options, which are each sleek, slender and perfect for your choice of hot or cold beverage. The carriers are crafted by KINTO and rated to keep drinks warm for up to six-hours, and feature both Starbucks and fragment branding to make them instantly recognizable. Consumers can choose from black and beige color options to suit their style preferences perfectly.
The Starbucks x fragment design collection will make its debut at participating locations and online in Japan where shoppers can pick them up starting at 5,500 yen.
Image Credit: Starbucks, hypebeast, starbucks
The coffee accessory collection includes matte bottles in 580ml and 1,080ml size options, which are each sleek, slender and perfect for your choice of hot or cold beverage. The carriers are crafted by KINTO and rated to keep drinks warm for up to six-hours, and feature both Starbucks and fragment branding to make them instantly recognizable. Consumers can choose from black and beige color options to suit their style preferences perfectly.
The Starbucks x fragment design collection will make its debut at participating locations and online in Japan where shoppers can pick them up starting at 5,500 yen.
Image Credit: Starbucks, hypebeast, starbucks
Trend Themes
1. Minimalist Coffee Accessories - The collaboration between Starbucks and fragment design has resulted in a collection of minimalist coffee carriers that are perfect for on-the-go beverage enjoyment.
2. Sleek and Slender Drinkware - The matte bottles in the Starbucks x fragment design collection are sleek and slender, providing a stylish way to carry hot or cold drinks.
3. Personalized Coffee Carriers - With color options like black and beige, consumers can choose a Starbucks x fragment design carrier that matches their personal style.
Industry Implications
1. Beverage - The Starbucks x fragment design collection offers opportunities for innovation in the beverage industry, providing sleek and minimalist solutions for on-the-go drink consumption.
2. Fashion - The collaboration between Starbucks and fragment design opens up possibilities for disruption in the fashion industry, with the creation of stylish and branded coffee carriers.
3. Retail - The launch of the Starbucks x fragment design collection in Japan highlights potential innovation in the retail industry, offering a unique product that can attract customers both in-store and online.
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